Sergio would have loved the XNR and the asymmetrical design language that briefly flowed from that.
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Ferrari Announces Multi-Year Partnership With Apple's Former Design Chief Jony Ive
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Jony is just positioning to not be without cool wheels when Aston Martin goes belly up.
Can’t believe the people in this thread… Ive designed so many incredible products. Just think of the colorful iMacs when Jobs returned to Apple and how dull consumer electronic looked back then. Yet most of the comments here about him are so negative. You guys really need to learn to give credit where credit is due.
MR has degenerated into a place where everyone just wants to villainize scapegoats. Depending on bias, predilection and/or political preference, they blame either Tim Cook or Jonny Ive or both. Somehow Ive is now responsible for product specifications and not just the look and feel of things, and Cook should be personally pulling all-nighters debugging code. Oh, and though when he was alive they were all complaining about Steve Jobs, his reality distortion field, and “you’re holding it wrong,” now he’s a saint who never allowed a bad line of code or a cracking cube to wend its way into a customer’s hands.
grumble grumble comes with a single port to both pump gas into and enter the car, and it has a top speed of 500kph but overheats as soon as it turns on and throttles down to 5kph. Each year it loses support for half the remaining software it has and requires to operate it. It wins him a knighthood anyway.
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We did give him credit where it was due. He achieved success imitating Dieter Rams' functional minimalism, but he then braved his way into cutting costs by cutting out as many features and functionality as possible while waxing poetic about purity of essence, until he just became self-referentially absurd. Many of us gave him enough thousands of dollars we feel he deserves credit for that where it's due too.
I think this will be great for Ferrari if he is going to be working on car design, with the exception of the Roma a lot of Ferrari's designs have really skewed towards loud, shouty, and complicated particularly in the interior. I think Ferrari road cars should be elegant, save for aggression to Formula 1.
Ferrari R&D: By incorporating carbon fibers into the roof and bonnet, we will be able te improve the stability and handling of this new model by 40%.
Johnny Ive: Forget about it. The new model will be finely crafted out of one big block of aluminum.
Johnny Ive: Forget about it. The new model will be finely crafted out of one big block of aluminum.
I am happy that he is actually continuing to design (most people on here would have retired a long time ago if they were in his position). A shame that Apple wasn't able to keep him full time but hey, there are so many rounded-edges screens and accessories you can make. that probably means he'll get to touch more product categories than before, which is a good thing. My only concern is that all of his next work lies in the luxury sector, and thus unaffordable for the many. One element that people forget is that part of Apple success was that they were able to produce luxury grade product and experiences at a small-ish premium compared to competition. Can Jony continue to do that elsewhere ?
A lot of jealous people.
Hate towards others, is really self-hate.
I love Joni - he is a very talented designer ❣️
He have a lot more good stuff in him, for sure.
Good for him that he left Apple. Doubt that he and Tim was syncing at all.
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I have to laugh at all the posts saying Ive will have something to do with the car. There is no way the car design team will allow Ive to design anything for the car because it is their job to do it, not some outside contractor who knows nothing about car design (his early years of having an interest in autombile design does not qualify him as it was only an 'interest', it was not pursued any further).
Ferrari have a very big commercial arm an I have no doubt LoveFrom would have been asked to design something for that, new furniture for the company office maybe.
Ferrari have a very big commercial arm an I have no doubt LoveFrom would have been asked to design something for that, new furniture for the company office maybe.
Yes, they do, in all but the highest echelons, where management has to collaborate together to keep the company from going belly up. But at the rank and file level, Apple employees are still heavily siloed to prevent product leaks. There are whole project teams that have zero idea what the other team is working on or at the very least, prevented from intermingling or discussion.
All predictably silly posts in this thread aside (mine included), I am curious to see what Jony comes up with for Ferrari, as well as anyone else he partners with. A lot of the criticisms about him are valid, but he's very talented and has created many iconic designs for Apple. When the first Ives-designed Ferrari is announced, I'll look forward to the inevitable thread on this forum, with the inevitable negative posts ("OMG, that's fugly!!! I was thinking of getting one, but now, no way! I'm seriously thinking of switching to Lamborghini!")
Who here actually thinks Ferrari is going to let Ive actually design one of their cars for actual sale? If you do, you’re wrong. Objects and ancillary luxury goods, sure, anything to perpetuate the Ferrari brand and grows it as a lifestyle for their customers, similar to what Porsche does. But actually design a production vehicle? ROFLMAO!!! Ferrari won’t ever let that happen.
Think watches, luggage, furniture, objects d’art.
Think watches, luggage, furniture, objects d’art.
why not? It's not because he has not yet done it that he cannot do it. A good article from the FT covering this news actually offers more details and does mention that the work will be with the cars among other things;
"Sir Jony Ive is teaming up with Ferrari to help the supercar maker develop its first electric vehicle, as part of a broad alliance between the former Apple designer and the Agnelli dynasty’s holding company Exor."
"In addition to working alongside the Ferrari design team on its full range of forthcoming cars, which is set to include its first fully electric vehicle by 2025, Ive is joining the iconic Italian marque as it pushes into fashion, with its first runway show held at its Maranello factory earlier this year."
To be honest, I am actually not surprised at all - seems like the perfect fit
- Ferrari probably needs fresh perspective to make sure they stay relevant with the increasingly electric and tech-centered cars
- Jony/Mark have a passion for cars, their design ethos are best suited for the luxury sector outside of apple (cfr. leica camera) and they are actually up for hire
- It does not compete directly with Apple (like tesla would)
- And regarding the current ferrari designers - design is a collaborative process so I think they must be more pumped by the idea of working with Jony than worried about it
Jony Ive is clearly, and only, an aesthetics designer. No consideration for ergonomics.
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Yep. Apple's products took a noticeable dive in functional design during his tenure at the top.
When he was answerable to more people, the designs had a wonderful blend of form and function. But a couple years after his promotion to a couple years after his departure, it was just the opposite.
Reading back to what I said, and so you don't continue to take my comment out of context, the response was in relation to who makes decisions for certain things. Rank and File do not determine how many ports a MacBook is going to have. Thus, Product and Marketing are NOT the ones who decide what goes in and what stays out if a product. They may get a say, but it’s not their decision to make. Why are people so negative toward Apple? Tall Poppy Syndrome.
I agree. The keyboard warriors have destroyed the forums. Apple is an amazing company which have produced truly fantastic products and even better, forced other companies to do the same.