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Ferrari Announces Multi-Year Partnership With Apple's Former Design Chief Jony Ive

dguisinger said:
And yet his own customers mock him to no end about flipping a mouse upside down to charge, or having your pencil sticking outside of your ipad perpendicularly to charge and get snapped off.
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Not to mention literally the most frustrating TV remote ever designed. The aesthete very obviously never, ever watches television. Especially not in a remotely dark room. The form of that remote was 💯 counter to its function in so many ways.
 
Positioning of all displays, mirrors, steering wheel, pedals and other controls will be permanently fixed to Ive's own body measurements.
All seats will be permanently molded to fit Ive's body.
Audio system will be permanently tuned for Ive's own ears and sound preferences.
Computer voice prompts will be in Ive's voice only.
Battery will be glued to the car.
 
Shasterball said:
What is Ive even pointing out to Cook in this pic? The phone is released at this point. Is he pointing out the notch for the first time? Look at how shiny the screen is? This pic sums Ive up perfectly: something mostly for show without any real substance... Can't wait to see a pic of him pointing to the car wheels...
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While I agree that he has pushed some flawed designs - and I am not much a fan of his golden, luxury take on electronics - I will always mainly associate him with the colorful, friendly iMacs that saved Apple, the simplistic iPod that made Apple rise to unforeseen highs, and the general minimalistic design that is - if not overdone - actually what everybody these days embraces.

And even under Steve his keyboard and mice just did not resonate with me, even the better ones. So I don’t think all of the grudge should be directed at him.
 
Really can't wait to see what this partnership generates. The immense passion of Ferrari and the incredible clarity of design of Jony Ive. There are going to be some beautiful objects to behold.
 
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adamjackson said:
No more buttons on the steering wheel?

ferrari-458-italia-steering-wheel_100348250.jpg
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The buttons can stay, but will use butterfly switches.
And if any one of the buttons gets stuck, the entire chassis needs to be replaced.
 
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"The first expression of this new partnership will bring together Ferrari's legendary performance and excellence with LoveFrom's unrivalled experience and creativity that has defined extraordinary world changing products"

This means....nothing.
 
Mcsnee said:
And that, children, is how Ferrari ended up making a car with no doors, wheels, or windows.
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All jokes aside Ferrari’s design team is starting to loose their edge. The Roma, although a very clean Berlinetta, is very “calm” and doesn’t evoke the sex appeal once thought of the brand.

512 has been redone as revolutionary the past 10yrs+ and the last 3 models all look the same - the convertible/targa is sweet looking still though. It’s worse than the 308/328/348 (stopped at 3).

I think we’ll see Luggage and keep sakes first then the interior change on low end hybrid (gas+electric) models first or a redo-over of their 4x4.

still Ive is making big moves.
 
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Ferrari historically has made some of the most beautiful high performance sports cars in the world. Sorry to see that come to an end.
 
At the end of the day, Johnny is a brilliant designer. However, most designers need someone to pull them back and remind them about form and function or we end up with the charging port underneath. Very interested to see what comes of this.
 
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w5jck said:
Somehow I doubt the Ferrari fanboys are going to go for FORM over function. If they pay hundreds of thousands of dollars and up for a supercar, it better be able to blow the doors off the other supercars on the track. They might send Guido to pay Jony boy a little visit if he screws thing up, which he will... :p
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LoL for the vast majority of Ferrari drivers, form (along with brand name) is the major selling attribute. Fact.
 
MallardDuck said:
So the next car will be made of recycled aluminum, 1 foot tall, have a battery that will last 50 miles, and a single glass bubble on top that doesn't open or have any ports. It'll inductive charge over a coil in your driveway, and come with a plastic band around the frame so the streaming-only radio will work. No controls inside, just a touch panel with a grid of icons. Seats will be one-size-fits all, and if the seatbelt doesn't fit it's because you're sitting wrong.

Oh, and it'll have 30 dongles that you have to buy separately.

Miss anything?
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It will be delivered in a 5000$ box.
 
Armada2 said:
Do you really think he designed everything? and not his team or other designers at Apple? 🤣 I wonder why he took 4 people from Apple to join LoveFrom... as always in any company, the Head Of... takes the credit in meetings etc while the ones below do the actual work.
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Fact remains. If he doesn’t like it, it doesn’t get his sign off and doesn’t get made. And if it’s for good or ill it’s his name on the sign off.
 
macduke said:
I love that the featured photo for this article is from the iPhone 5c launch. That was by far the worst designed iPhone.
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5c was at minimum a market elasticity test at most a low cost placeholder chassis until the more expensive iPhone 5 chassis was amortized (and superseded by the different 6 design) and the 5-series production lines became available for an entry level SE. (Similar could be said for the gold, ceramic and titanium watches.)
 
cmaier said:
No he really wasn’t. The specs of the product were determined first and then he designed a product to support those features. He had no power to tell the engineering team “we aren’t going to have these ports” or “we are going to cut battery life in half.”
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PS. Engineering doesn’t determine these things. Product and marketing management do.
 
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