Fiat Chrysler Open to Working With Apple as VW Seeks Other Partners

Discussion in ' News Discussion' started by MacRumors, Apr 28, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Fiat Chrysler Automobiles is in the late stage of talks with Google parent company Alphabet Inc. about an industry partnership involving self-driving car technology, according to automotive blog Autoextremist and The Wall Street Journal.

    Moreover, Fiat Chrysler CEO Sergio Marchionne has reportedly indicated that he is open to working with a tech giant, including Alphabet or Apple, in order to build more scale and help offset automotive-related production and development costs.

    On the contrary, Volkswagen CEO Matthias Mueller said that its ongoing discussions with potential partners to start new digital mobility businesses do not involve Apple or Alphabet, as reported by Reuters.

    The negotiations follow multiple reports that claim Apple is actively researching and developing an electric vehicle that could enter mass production by 2019 at the earliest. The so-called "Apple Car" team, known as "Project Titan" internally, is believed to include hundreds of employees that previously worked at Ford, General Motors, Land Rover, Tesla Motors, Texas Instruments, and elsewhere.

    Apple also reportedly failed to reach manufacturing partnerships with Daimler and BMW.

    Article Link: Fiat Chrysler Open to Working With Apple as VW Seeks Other Partners
  2. k1121j macrumors 6502a


    Mar 28, 2009
    New Hampshire
    WOW you think VW would be looking for friends these days
  3. TimUSCA macrumors 6502a


    Mar 17, 2006
    Aiken, SC
    Fine by me. It'll be less expensive by Fiat Chrysler instead of VW.
  4. Deasnutz macrumors 6502

    Jun 9, 2011
    I don't think anyone wants to be their friend, right now.
  5. Adithya007 macrumors regular

    Apr 16, 2015
    It would be a better bet for Apple to seriously step up its iPhone game instead of working on something that they have had no experience at....

    Seriously, They're trying to leave that which is in their hands to catch hold of something that which is flying high above their heads.
  6. JPLC macrumors 6502

    Dec 20, 2011
    That would be the same like Samsung assembling the iPhone for Apple. Not going to see this happen. Apple needs a Foxconn for cars and I guess it wil be Korean, Chinese or Japanese.
  7. rp2011 macrumors 65816


    Oct 12, 2010
    I would imagine one of the reasons Apple was interested in BMW was to put some of it's offshore fortune to good use. It's going to cost a good chunk of Apple's fortune, and I'm sure it wants to use some of that money. Having all that money out there, like all drug dealers and embezzlers know, get's you a little antsy about it's welfare and using it to pay bills back home.
  8. ArtOfWarfare macrumors G3


    Nov 26, 2007
    Didn't Apple learn their lesson about partnering with another company to have them make hardware when they partnered with Motorola on the ROKR? (Failed phone from 2005, for those not familiar with it. Only phone other than the iPhone that Apple blessed with compatibility in iTunes.)
  9. dlewis23 macrumors 6502a

    Oct 23, 2007
    And it won't work. FCA is building the most unreliable cars right now.

    The car will need a genius to follow you around.
  10. rp2011, Apr 28, 2016
    Last edited: Apr 28, 2016

    rp2011 macrumors 65816


    Oct 12, 2010
    Well, Tesla is said to be manufacturing its Model 3 in China.
    I would imagine an Apple car would be built there too.

    Tech companies created a tech center in China, and soon a modern car manufacturing infrastructure too. Making it a certainty that in the near future for China to be self-reliant and self-sustaining and not needing to import any foreign products.

    A beautiful trade imbalance that will be the envy of the world.
  11. mr.steevo macrumors 65816


    Jul 21, 2004
    Aren't Chrysler/Fiat vehicles ranked low for reliability?
  12. bollman macrumors 6502

    Sep 25, 2001
    Lund, Sweden
    Besides Tesla, which is gaining traction in Europe due to unfair tax laws, the other companies are on the bottom of the list of good manufacturers.
    Chrysler: the company that dragged Mercedes in the dirt.
    Fiat: famous for low cost, low quality cars (I dare you to find a 20 year old Fiat on the roads of northern Europe. They're all gone, rusted away years ago like the brands reputation). Ferrari might be a super car, but their quality is by no means "super".
    General Motors... The masters of "Badge Engineering". If Apple partner with them, our MacBooks will be branded "Daewoo" within a decade and be made out of recycled beer cans.
    Land Rover. Well, British cars have a great reputation. If you like electrical malfunction and extra ventilation through the body (although older Land Rovers had bodywork out of aluminium, the frame rusted away at frightening speed). Now owned by Tata from India. A country NOT famous for their great cars.

    I think it's very interesting that the companies that actually stands for quality, brand loyalty, excellent engineering, innovation, the Germans, are all off the list. I wonder if that is because Apple don't want to work with them or the other way around... My guess is that the Germans are not interested in partnering with an obnoxious Yank with no experience in the car industry.
    Apple might brag about being the inventor of the modern smartphone, but Mercedes invented the car.
  13. CFreymarc Suspended

    Sep 4, 2009
    Unlike the American mindset of "no shame from a mistake", in Germany and most of Europe, it is common to see people and groups retreat from public interaction when a mistake or other folly occurs. Another reason why I never took a job on the other side of the pond.
    --- Post Merged, Apr 28, 2016 ---
    GM has been run by accountants for the past 40-years. Killing the Saturn, Oldsmobile and Pontiac divisions were some the biggest mistakes they made recently. This is why John DeLorean and other very creative forces left GM in the late 70's.
  14. bpeeps macrumors 68030


    May 6, 2011
    Do MR members work for companies where one person is the HR manager, janitor, boss, IT specialist, programmer, and the intern or what?
  15. akatsuki macrumors regular

    Sep 3, 2010
    Japanese quality is far, far better than lease-special Germans. Europeans are just very biased to their home brands. But all automakers have super-insulated cultures, so doubt they will want to work with an Silicon Valley company.
  16. jontech macrumors 6502

    Feb 26, 2010
    Hard to cheat when Apple won't decrypt....
  17. rp2011 macrumors 65816


    Oct 12, 2010
    I think Ford today has been a class act all around. I've owned other vehicles and Fords, and the difference in quality is easy to see. Ford learned their lesson and I have nothing but respect for them. Their vehicles are an order of magnitude better built that the two other American cars.
  18. PBRsg macrumors 6502


    Aug 12, 2014
    Why is Apple trying to build an actual car, when it can build a car self-driving/car management/entertainment/iPhone compatible module that it simply can licence to anyone that wants it?
  19. bpeeps macrumors 68030


    May 6, 2011
    Apple licenses software, never hardware which is what most of what you've written would entail. Carplay already exists for the software side.
  20. Gawjuz macrumors member


    Mar 22, 2016
    United Kingdom
    It's like group work at university. The geeky guy that would help you get good grades has fallen out with you so you're stuck with the class dumbass.
  21. CFreymarc Suspended

    Sep 4, 2009
    Dalmer and the innovative entrepreneurial mindset that was the Germain Industrial Revolution was killed off by excessive order and efficiency by the Kaiser and those following his mindset a century to seventy years ago.

    The best export out of Silicon Valley is economic disruption and growth that compromises vested interest that cannot compete with upstarts.

    While it started with electronics and computers, the disruption is moving into other industries that have remained stagnant for decades. Medical services and medical devices has seen this for a generation. Not automotive and aerospace is getting the kick in the teeth that's been coming to them for a long time.

    The establishment either fights back and looses by attrition or revises itself with the upstarts knighted and married into the court.
  22. Noctilux.95 macrumors 6502a

    Jan 20, 2010
  23. Bubba Satori Suspended

    Bubba Satori

    Feb 15, 2008
    I saluted and clicked my heels after reading this.

  24. emm386 macrumors 6502


    Feb 5, 2016
    only Fiat/Chrysler are left? This is... not... good... from a health-conscious, luxury goods consuming, "stereotypical" Apple customers (the guys and gals in Apple commercials) standpoint, at least...

    But beggars can't be choosers, they say.
  25. WWPD macrumors regular


    Aug 21, 2015
    Ten Forward
    I'll take a German auto over a Japanese auto any day.

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