Fiat Chrysler Open to Working With Apple as VW Seeks Other Partners

Discussion in ' News Discussion' started by MacRumors, Apr 28, 2016.

  1. bollman macrumors 6502

    Sep 25, 2001
    Lund, Sweden
    Cars older than 1996? Easy. My family alone has 4 cars older than 1996, 3 SAABs and a Volvo, at least 2 are daily drivers.
    It's actually considered a "problem" that the car fleet i so old here in Sweden. Cars get tax exempt at 30 years old, and they want to remove that law since so many cars are now tax exempt that it poses a real problem to road maintenance due to loss of tax income for the goverment.
    SAAB, Volvo, Mercedes, they were all built to last.
  2. sofila macrumors 6502a


    Jan 19, 2006
    Ramtop Mountains
    thank you. I know those brands were famous for lasting cars, but I was thinking of a replacement cycle set on 8-10 years rounds
  3. 8281 macrumors 6502

    Dec 15, 2010

    Oh I would love one of those. We needed a family car though. Of all the muscle car remakes I think the Challenger has some of the best proportions. I like the Mustang a lot and the new Camaro is pretty good. I always thought the Camaro looked the most cartoonish though.
    --- Post Merged, Apr 28, 2016 ---
    It's a smarter business move to kill the brands rather than risk competing with them in the future. And GM keeps all the rights to those names and all other related intellectual property I assume.
  4. Rockadile macrumors 6502

    Jun 11, 2012
  5. 8281 macrumors 6502

    Dec 15, 2010
    LOL, nice video. Don't think I can shoehorn my two dogs into the trunk though.
  6. j26 macrumors 65832


    Mar 30, 2005

  7. Swift macrumors 68000


    Feb 18, 2003
    Los Angeles
    In California, we can get a Fiat 500e, which is pretty slick. 100 mile range, $199 lease only. Rode in a Fiat for a 50-mile trip, and I love the way it handles.
  8. iSee macrumors 68040


    Oct 25, 2004
  9. Swift macrumors 68000


    Feb 18, 2003
    Los Angeles
    The car industry thinks it owns transportation because it knows about internal combustion. Kodak thought it owned pictures because it invented the box camera and developed practical film. Kodak's gone. If the automobile wants to do it their own way, such ventures almost always fail. Kodak was among the first in digital cameras, and they still flopped.
    --- Post Merged, Apr 28, 2016 ---
    A friend had one that I loved to ride in, but she had to use the lemon law to get them to take it back after its electrical system went haywire, so... maybe. I'm sure an Apple Fiat would have its electrical system down pat.
  10. Rigby macrumors 601

    Aug 5, 2008
    San Jose, CA
    According to Consumer Reports, Audi actually has improved a lot and ranks very high now, directly behind Toyota/Lexus. BMW and VW are about average, Mercedes reliability is low (about the same level as Chrysler):
  11. SusanK macrumors 68000

    Oct 9, 2012
    Unlikely for Steve's Apple. Perfect for Cook's.
  12. Toltepeceno Suspended


    Jul 17, 2012
    SMT, Edo MX, MX
    Man. Two of the worse manufacturers. I have long sworn I will never buy another chrysler product, and fiat is the pits. Lots of fiats here and they are junk.

    Nothing scientific, just over 60 years of experience. OK, probably 50 of driving experience.
  13. Soccertess macrumors 65816

    Oct 19, 2005
    I respectfully disagree with you. There is a reason that BMW, FIAT, and Land rover and don't have the greatest reliability. Yes it's true they don't have the greatest engineering, but it's also because they haven't perfected manufacturing. Toyota famously implemented systems like Kiazen, and are constantly improving there cars, involving their manufacturing staff, their mechanics, everyone to perfect there reliability. That's why I really hope Apple doesn't partner with BMWs, Chryslers (although Chrysler has been improving), or other brands that aren't committed to quality.

    Personally, I'm really hoping Tesla turns things around with there Model X to not damage there image. I really hope it's just a rocky start!
  14. manu chao macrumors 603

    Jul 30, 2003
    More likely that they had no interest to be turned into a car-Foxconn. They want to market what they produce under the own brands.
    --- Post Merged, Apr 28, 2016 ---
    Which makes it even less palatable to those companies if the end result is an Apple-branded car.
  15. JoeG4 macrumors 68030


    Jan 11, 2002
    Bay Area, Ca.
    An apple-chrysler car? I'd.. actually rather dig that. The part I hate most about buying/owning Chrysler cars (now that I'm on my 3rd) is the dealer network stinks. Especially the service side. Chrysler has pretty adept engineering that can turn a design around really fast, and they're one of the most liberal in designs.

    Apple could straighten them up!

    Also it means the possibility of a rear drive car.. . :D
  16. bollman macrumors 6502

    Sep 25, 2001
    Lund, Sweden
    My newest car is a 2007 SAAB 9-3 :( ;)
  17. gngan macrumors 68000


    Jan 1, 2009
    If what you say is true then there would never be iPhone nor iDevices. In fact, Apple would have gone bankrupt without any new products.
  18. bergert macrumors regular

    Jun 24, 2008
    Your right, both Chrysler and VW are out (that's like Apple partnering with Blackberry). Magna, on the other hand - is much like Foxconn. They already produce parts for all major manufacturers, so they have facilities (America and Europe) and staff ready. All you need is a checkbook to write an order ...

    The remaining problem is the dealer network, including service. And I'm just learning that there are territorial restrictions (in the US!):
  19. Larry-K macrumors 68000

    Jun 28, 2011
    No, but if they work really hard for the next decade or so, they may make it to "low" reliability, it's a step up from "abysmal".
  20. RogueWarrior65 macrumors regular

    Jun 30, 2003
    Redondo Beach, CA
    What this tells me is that Apple didn't like BMW's styling whereas a Fiat 500 fits with the hipster demographic.
    This also reinforce my opinion that style is what prompted Tesla to pre-sell a year in advance like crazy while the Smartcar and the Leaf are also-rans. When it comes to cars, style is everything. Take a look at the TV ad for the new Chevy Malibu. They tell the subjects that they removed all the logos and ask people to guess what make of car it is. All that tells me is that most cars all look alike.
  21. npmacuser5 macrumors 65816


    Apr 10, 2015
    Apple prides itself on being top of the line. Coming down to Fiat seems like a very Samsung thing to do.
  22. dan98 macrumors member

    Oct 29, 2013
    More likely that BMW are one of the most arrogant/stubborn/proud Bavarian corporations to deal with.
    I could never see them striking deals or making compromises with another arrogant/stubborn/proud company such as Apple.
  23. Wowereit macrumors 6502a

    Feb 1, 2016
    BMW squeezes it's suppliers like a lemon and so does Apple.
    Probably they would both see each other as a supplier, so...
  24. Adithya007 macrumors regular

    Apr 16, 2015
    I appreciate the fact that Apple's venturing on something new that which is not of their field of expertise. But at this present scenario, their iconic product is losing its edge over the other compelling devices in the market which wasn't the case when they launched their first iPhone as the iPod's and Mac's sales figures were not going down as bad as the iPhone's sales figures are right now. They need to equally concentrate on both, What's the use of bringing a super-cool product(The Apple Car) in 2020 when people have had already lost their confidence in Apple in 2016?
  25. ActionableMango, Apr 29, 2016
    Last edited: May 3, 2016

    ActionableMango macrumors G3


    Sep 21, 2010
    I understand what you're saying. Basically that no matter how much supervision Apple provides, that a manufacturer may simply be incapable of manufacturing a quality product. I agree with you that this is a possibility.

    However, I have a counterpoint to it. In addition to my original point that Apple takes close control of the process and applies their own QC which would help to prevent problems in the first place, Apple has also shown a willingness to completely walk away when the results are not to their satisfaction.

    For example their partnership with GT Advanced Technologies where they had big plans for sapphire screens, a partnership with the Governor, announcement of US jobs, worked a deal with the Federal government for special customs zoning, powering the plant with 100% renewable energy, and on and on. But after all that, when GT couldn't deliver to their specs, Apple dropped it and moved on.

    That's the most famous and dramatic example, but fellow long-time MR readers know this has happened on numerous occasions.

    I guess my point here is that history shows that Apple is aware of the possibility of being let down, works that into their contracts and plans, and has shown the willingness to dump partners that can't deliver on their promises.

    I think Apple would rather walk away during the initial testing process and move to another candidate, rather than to green light mass production for piles of crap.

    In any case, time will tell. This is all conjecture of course because we don't even know who they'll pick. Anything could happen. Heck, they could pick a truly world class manufacturer but then completely fail on the design/engineering side.

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