Fiat Chrysler Open to Working With Apple as VW Seeks Other Partners

Discussion in ' News Discussion' started by MacRumors, Apr 28, 2016.

  1. diipii macrumors 6502a

    Dec 6, 2012
    This is pure junk-journo speculation. But, Fiat Chrysler dont sound cool or evoke glamour.
    Here in the UK US cars don't have a great reputation for quality of components or build so if Apple is to persist in this aberration they must tie up with an inspiring partner.
  2. EEMAN13 macrumors member

    Nov 15, 2013
    Yes, but so is every other European brand...and people still buy their vehicles.
  3. 69Mustang macrumors 604


    Jan 7, 2014
    In between a rock and a hard place
    Good freaking jeebus! Marchionne is just trying to hook up with anyone. Everyone in the industry turned him down so now he's turning to the tech industry. As others have said, FC cars have terrible QC and atrocious reliability. If Apple were to go down that road with Fiat the end product would be garbage. Don't do it Apple or Alphabet.
  4. 8281 macrumors 6502

    Dec 15, 2010

    Killing those brands was a mistake? Are you kidding? They were all badge engineered crap that diluted the company. Frankly I think they should have followed Toyota's lead and gone with Chevy and Cadillac only. Would have been more focused, but Buick is crazy popular in China.
  5. itguy06 macrumors 6502a

    Mar 8, 2006
    And about 100x less reliable. FU(K!NG Crappy Autos makes little of quality.
    --- Post Merged, Apr 28, 2016 ---
    The worst.
  6. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
    I think it's obvious why Apple would like to say their car is built by BMW or Daimler: marketing pedigree. Apple wouldn't publicly state who's building their vehicle but everyone will know, and so it's of huge importance to them. That Daimler or BMW expected some control of the vehicle's software is laughable.
  7. 8281 macrumors 6502

    Dec 15, 2010
    Yes, I have to laugh though because I just bought a 2014 Durango. The styling did it for me and the eight speed. Looks better than any of its competition IMO. Couldn't help it. We'll see how it goes.
  8. TheRealTVGuy macrumors 6502a


    Jul 21, 2010
    Orlando, FL
    ...Fixed that for you. (and yes I realize that cellular phones and computers are both consumer electronic devices so they're related and that automobiles are completely out of Apple's usual wheelhouse.)
  9. Sedulous macrumors 68020


    Dec 10, 2002
    They had no experience with music players or phones at one point. New ideas often come from new players.
  10. davester macrumors regular


    Jul 31, 2001
    Perth, Australia
    Indeed. It's an unlikely association.
  11. Soccertess, Apr 28, 2016
    Last edited: Apr 28, 2016

    Soccertess macrumors 65816

    Oct 19, 2005
    As is BMW (second lowest behind Land rover).

    Apple is playing with fire here. They need to get this right or else it could be a big dent in their brand. It isn't Steve at the helm and it's not like Timmy has been hitting home runs...
  12. ActionableMango, Apr 28, 2016
    Last edited: Apr 28, 2016

    ActionableMango macrumors G3


    Sep 21, 2010
    I think a lot of you guys are missing the point.

    Foxconn, who makes iPhones, manufactures very high quality electronics. They also manufacture very low quality, cheap crap. They are contractor that makes whatever you designed, according to your specifications. If you have big enough pull, like with Apple, you can also dictate a lot about how it is manufactured, the quality control, the methods used, the workforce that's acceptable, the chemicals that are not acceptable, even to the point of where the raw materials can come from. Basically Apple specifies everything and then sets Foxconn to work.

    So if Fiat/Chrysler were to build the Apple car, it is inherently unfair to assume that the result will be just as bad as Fiat/Chrysler's cars. Those cars were engineered by Fiat, then built to Fiat's specifications, and finally checked with Fiat's quality control methods.

    An Apple car built by Fiat will be inherently different. Apple will design the car, Apple will dictate the required specifications, and Apple will specify the quality control. Fiat will just be providing the roof and turning the wrenches. Apple wants Fiat (or BMW, or Mercedes, or whomever) to be the Foxconn of their cars.

    In many cases, Apple actually specifies the manufacturing method itself because it is inherently required for their designs. This has included methods not previously used for phones and computers. For example, laser drilling for speaker holes and CNC machining for unibody laptops.

    Granted, cars aren't laptops. But neither are gigantic buildings, and look at the crazy specifications and levels of attention that they are using for their new mothership in Cupertino. In order to meet Apple's requirements, the contractors have had to invent new ways to build things--they aren't just haphazardly slapping concrete slabs together like they always have.

    So it is almost inconceivable to me that Apple would suddenly allow sloppy manufacturing and poor fit & finish on what will be their first vehicle ever, in an entirely new and important product category for them. Especially considering the truly massive amount of media attention that this will receive worldwide. There will be an army of reporters from the Wall Street Journal to the home office blogger who are going to scrutinize this car to death.

    I'm not going to pretend this Apple car is going to be the greatest car ever. Apple's first gen on a lot of their products have issues, same as everyone else. I'm just saying that it won't be anything like a Fiat/Chrysler, for better or for worse.

    This is going to be an Apple car, not a Fiat car with an Apple sticker on the hood.
  13. CFreymarc Suspended

    Sep 4, 2009
    Yes it was. There was many offers to buy those brands from GM but they decided to kill them off instead of letting others do it better with GM loosing face in the global market.
  14. VTECaddict macrumors 6502

    Sep 15, 2008
    Mistakes? Those were all dying brands with the majority of their lineup simply rebadged Chevys. Not even different sheetmetal or interiors, literally the exact same car with just a different bumper/grille and logo on it. You don't need to be selling 3 copies of the same car with a different logo on it. Good riddance IMO. They should have gotten rid of Buick too.

    GM has stepped up their game in the 2010's and their material quality and designs are leagues better than just a decade ago. I still think their brands can use more trimming down since there is still some rebadging going on (mainly the trucks and full size SUVs), but much better than before.
  15. rayray5884 macrumors newbie

    May 10, 2010
    Sounds about right from VW. I leased a Jetta in '07. The steering wheel had volume buttons and a phone answer/end call button. I was a little excited to be able to use Bluetooth when the salesman informed me that they didn't actually do anything. VW apparently decided to go with some other proprietary connection (don't remember what it was) that I think was only ever used briefly in Europe/Germany. For the US model they didn't bother to remove them. Years later when I took it in for an oil change they had a sign advertising a $400+ option to add Bluetooth.
  16. _mdavenport macrumors regular


    Aug 23, 2015
    California, USA
    Spot on sir.
  17. bollman macrumors 6502

    Sep 25, 2001
    Lund, Sweden
    If Apple wanted a contract "builder" for their car, they would've turned to for example Valmet in Finland who has excellent experience and are highly skilled after building cars like Porsche. But trying to work with a "complete" car manufacturer, I'm sure they wanted access to testing facilities and laboratories that has decades of super specialist knowledge and experience not easily "bought" from another company.
    There is a HUGE difference in building an electronic gadget and a motor vehicle. To get you gadget on the market you only need to pass some pretty basic stuff from FCC or other regulatory bodies and your gadget is highly unlikely to kill or maim during it's very short lifetime. Cars on the other hand need lots of testing and certifications and are expected to live on for decades during which the manufacturer is responsible for every little safety defect.
  18. blacktape242 macrumors 68000


    Dec 17, 2010
    Sacramento, CA
    bottom of the barrel car companies there.....give it up apple no one wants to work on this project with you.
  19. mcfrazieriv macrumors 6502a


    Jan 30, 2012
    Irvine, CA
    Why does VW group -NEED- anything? They own Audi, Bently, Bugatti, Ducati, Lamborghini, Porsche, VW and more ... if anyone might -NEED- anything, it would be a company that has never produced an industrial product that doesn't fit on your desk.
  20. Weaselboy Moderator


    Staff Member

    Jan 23, 2005
    I think there is more to it than that. If Apple just wanted someone to build an Apple car to Apple's specs, there are companies out there that do just that (example). The fact that instead Apple is talking to companies like BMW and Mercedes is IMO indicative of the fact they need someone to partner with who knows a little about engineering cars.
  21. MacPioneer macrumors member

    Oct 26, 2010
    You mean like cellphones in 2007?
  22. ActionableMango macrumors G3


    Sep 21, 2010
    Perhaps, but I followed your link and it says Magna also engineers and designs cars too.
  23. AppleScruff1 macrumors G3


    Feb 10, 2011
    You should try one of these.
  24. sofila macrumors 6502a


    Jan 19, 2006
    Ramtop Mountains
    I won't question your post, but I wonder which brand has 20 years old cars in northern Europe

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