Absolutely. Of course, because it's Apple, everyone wants it anyway. Even if they never use more than PhotoShop and a bit of FCP or AE.
This is purely for film work, the market that Apple has been trying to break into for a LONG time with the purchase of Nothing Real etc etc. Now that it has the ear of a few people like WETA, although they use Linux, not Mac, it should make the job a little easier.
Up until now, because FCP hasn't really been a serious contender in hi-end work (yes, yes, with some notable exceptions), big players like ILM wont get macs in studios as it costs them too much in IT support for both. Things like this might make people sit up and take notice.