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Mac_Freak said:
By saying Pros they also mean production studios - which can afford stuff like that, not individuals only. There is also a thing as campatibylity of software with other and they are talking about changing industry.
ya, when i said pros, i meant studios, not professional wedding videographers.
Some people do equate higher price w/higher worth, and Avid is still top dog in the market, but people buy what they buy for many reasons. And you also have to keep hardware costs in mind. The $999 cost of FCP doesn't include a machine to run it on nor an SD and/or HD I/O card. There are aspects where Avid is superior and there are aspects where FCP is superior. I'd say generally speaking FCP is 85% of what Avid is. Which means either program could accommodate most users equally well. But there's still that edge Avid has. Plus, how much money do you already have invested in Avid? For example, the company I work at has 12 Avid suites all running off of shared storage. Switching over to FCP just isn't an option for a number of reasons.
true, but i expect apple knows it wil be a slow transition for equipment of those prices. they are not like ipods, where you can buy a new one as soon as it comes out and sell your old one for half the price.
FCP 6 and FC Extreme will be different apps aimed after different types of users. FCP 6 will obviously be be an update to FCP 5. FC Extreme will probably be a high end finishing/compositing NLE aimed at a piece of the video/film market that Apple hasn't gone after yet.
so are you saying that with that huge price apple is likely to have some bundled hardwear? because that makes much more sense.
 
virus1 said:
hell ya..

fcp has always been a bit clunky... its ui needs a few tweaks, and speed and reliability is all it needs to be a serious competitor to avid.. my only real question is what exactly makes avid so expensive? fcp is only 1k, and the tweaks i just mentioned should come in fcp6, so how does apple possibly plan on filling 10k worth of software..

maybe the 10k actually comes with the hardware..

FCP already IS a serious competitor to AVID's Media Composer Family. The one big thing FCP can't do is sharing a single project file. I assume this shortcoming will be addressed in an upcoming version (maybe FCP 6 or 7).

FC Extreme will not go after the Media Composer market. It will be a high-end onlining and 4k film finishing system going after that market segment, which on the AVID side costs well over 100,000.
 
I just love this kind of old school rumors... : )

I wish that the GUI of Final Cut 6 is similar than the one of aperture...
 
Inspired by Pulp Fiction ;)
 

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there's no point selling bigger screens

when apple is still seeing many complains of smaller displays with glaring dead pixels and pinkish tint problems.

imagine that you buy a $10,000 monitor and discover that there're 5 stuck red pixels and 2 dead pixels in the middle and Apple says.. "sorry we do not consider that to be a defective display so we can't have your brand new giant display replaced"
 
Peace said:
That is exactly why I believe this will be a livingroom Television.If you want to call it that..

This will be it - new intel macs with Front Row hooked up to a new 42" monitor. The 10k system will be FCP extreme, new intel power mac as well as the new monitor.

I'm still waiting for a cheap 17".....there is always hope!
 
The 4520x2540 camera is likely the Red Camera

The new cinema display is likely designed to deal 1:1 with the so far unreleased "Red Camera", a high end digital video camera company funded by Oakley. The Red company website is: http://www.red.com

"4520x2540 pixel resolution, Native; 60p, Native; S35 sized image single CMOS sensor, 24.5mmx13.5mm, native 16:9 image sensor; captures RAW 4:4:4 or 4:2:2, however you want it; uses standard 35mm PL mount film lenses, or their mount and lenses; records to their RED Flash based system, external hard drives, Blu-Ray, tape or any other capable format; shoots pretty much any frame rate you'd want."

Many discussions on it:
http://www.google.com/search?q=4520...ient=firefox-a&rls=org.mozilla:en-US:official

My bet is that the imaging sensor is made by Dalsa.
 
THX1965 said:
FCP already IS a serious competitor to AVID's Media Composer Family. The one big thing FCP can't do is sharing a single project file. I assume this shortcoming will be addressed in an upcoming version (maybe FCP 6 or 7).

FC Extreme will not go after the Media Composer market. It will be a high-end onlining and 4k film finishing system going after that market segment, which on the AVID side costs well over 100,000.
first you say fcp already is a serious competitor. then you say fcp extreme will be a serious competitor. which is it?
 
p0intblank said:
Well I hope they DO revise them... I've been wanting their 23" display for a little while, but I want the specs to be upped a little.

for the display, maybe Apple will
replace the 20" with a 21" display (therefore HD) for the same price
and replace 23" with 24" display (to match Dell's 24" monitor) for the same price

and keep 30" as it is....
all using the same alumminium design
 
Paul Sop said:
The new cinema display is likely designed to deal 1:1 with the so far unreleased "Red Camera", a high end digital video camera company funded by Oakley. The Red company website is: http://www.red.com

"4520x2540 pixel resolution, Native; 60p, Native; S35 sized image single CMOS sensor, 24.5mmx13.5mm, native 16:9 image sensor; captures RAW 4:4:4 or 4:2:2, however you want it; uses standard 35mm PL mount film lenses, or their mount and lenses; records to their RED Flash based system, external hard drives, Blu-Ray, tape or any other capable format; shoots pretty much any frame rate you'd want."

Many discussions on it:
http://www.google.com/search?q=4520...ient=firefox-a&rls=org.mozilla:en-US:official

My bet is that the imaging sensor is made by Dalsa.
thats just insane... no computer could handle its 60p at that res.. thier tagline is "We decided to skip several generations of evolution..." the issue is how nobody else made that decision, so red will just have to wait untill everybody agrees with it..

that is just about as high as the super HD cameras they used to make movies like star wars, right?
 
Macrumors said:


ThinkSecret reports that Apple will be showing off some new products at the National Association of Broadcasters this year which takes place April 22-27, 2006 in Las Vegas.

According to the rumor site, the new products include Final Cut Pro 6, Final Cut Extreme and Xserve RAID Extreme.

Final Cut Pro 6 is said to include 5.1 surround sound editing, 1080/24p and 1080/30p DVCPROHD support. Even fewer details are available about Final Cut Extreme which is said to be "an extremely high end version of its video editing software" and is targeted at current Avid users. The new software will require the highest end hardware and be priced close to $10,000.

Also hinted at is a larger Cinema Display to support 4520x2540 resolution of an upcoming digital video camera.

crap $10,000 for a program :(
oh well i can't wait to see a new Cinema display(hopefully it will be 42"
 
macEfan said:
oh well i can't wait to see a new Cinema display (hopefully it will be 42")
I'd figure either a 42" or 46". It doesn't make sense for Apple to release anything smaller than 42" since working with 1080P, the 30" Cinema Display doesn't cut it. The Quad G5s are considered entry-level. Time to upgrade all the equipment in my studio. :D

Here's to the Crazy Ones
 
virus1 said:
first you say fcp already is a serious competitor. then you say fcp extreme will be a serious competitor. which is it?
There are different types of apps (and price tiers) in video/film post production software. Final Cut Pro and Final Cut Extreme (assuming it is a high end finishing/compositing app) would be targeted towards separate clients. Right now Apple doesn't have an app that competes w/Avid Symphony, Avid DS Nitris or Autodesk's Smoke (for example). Assuming FC Extreme is a high end finishing app it would compete w/said software.

FCP pro typically competes against products that cost 5 figures. FC Extreme (again, assuming it's a finishing app) would compete against products that cost 6 figures.


virus1 said:
that is just about as high as the super HD cameras they used to make movies like star wars, right?

Lucas used the Sony F950 for Episode III (1080p24 @ 4:4:4 IIRC). The Sony is the most used HD camera for films so far, and it's also the lowest in terms of quality (compared to the Viper filmstream or Genesis). But it's the easiest to work with current so it gets used the most. Once things like the Viper mature (and their workflow matures) I'm sure they'll be used by big budget films and the Sony's will be used on lower budget films.

What's become the biggest concern is storage. Some of the cameras have data rates so high that they can't be recorded to tape so you have to record to a HDD. But we're talking about gigs per second so you have to have this huge HDD array connected to the camera wherever you go. Which won't be so bad for sound stages, but it is a royal PITA for location shoots. Once solid state memory packs big enough to handle the footage become common the cameras will start getting used more because the workflow will be much easier to deal with.


Lethal
 
Student Life

As a student who bought FCP Studio as soon as I could, this is both a joyful and depressing time. I am really excited to see Apple pushing forward in HD editing but I hate being outdated in my software so soon. I can't afford to pay even the student upgrade for the software, or buy a new machine, if they are going to release a new version every year. I know it doesn't say when a release date is, but still I wish I could have gotten a little more life out of my product before the new version was announced. I want to stress I am not complaining, because I really think it's great to see them push forward FCP as a competitor to Avid (especially since the Avid editors I know tend to be somewhat arrogant). In the end though I know I will just be drooling over a new PowerMac and the new version of FCP, I just wish it was a little bit later.
 
There are different types of apps (and price tiers) in video/film post production software. Final Cut Pro and Final Cut Extreme (assuming it is a high end finishing/compositing app) would be targeted towards separate clients. Right now Apple doesn't have an app that competes w/Avid Symphony, Avid DS Nitris or Autodesk's Smoke (for example). Assuming FC Extreme is a high end finishing app it would compete w/said software.

FCP pro typically competes against products that cost 5 figures. FC Extreme (again, assuming it's a finishing app) would compete against products that cost 6 figures.
i suppose i am just a little confused as to avid's top systems.. what exactly do directors of big budget studio films refer to when they say "i cut it together on the avid at last minute". is "the avid" one of those nitris things with an xserve raid on it? is it something custom made? is it a pc with a nitris as a graphic aid w/ the high end avid software? it seems to get so confusing on thier site.
 
I think if indeed Apple plays this card, it could actually crack Avid's kingdom in the high end market. I guess this could seriously put Autodesk media and entertainment in trouble since I don't think it will stop at FC E.

Shake will be next and I bet it will start doing things in real time at ultra high res. If this actually happens AME (Discreet) could be crashed beyond recovery and Avid will probably end up being acquired by someone...
 
Sunrunner said:
It would likely require a proprietary PCI card or something similar to keep it out of the casual DLers grasp...

All that it needs is a new graphics card with the next gen DVI...I forget what it's called, but it can do stuff like that.
 
iris_failsafe said:
I think if indeed Apple plays this card, it could actually crack Avid's kingdom in the high end market.
Apple needs to build a much more robust media management system than their failed effort with Media Manager on Final Cut Pro. No professional is going to work on Final Cut Extreme if MM is flakey as hell. It's like extolling the virtues of Aperture but forgetting to include a decent RAW converter.

Hopefully, they cleaned up their act and trickled down a proper media manager into FCP 6, if they've included one in Extreme.

Here's to the Crazy Ones
 
virus1 said:
i suppose i am just a little confused as to avid's top systems.. what exactly do directors of big budget studio films refer to when they say "i cut it together on the avid at last minute". is "the avid" one of those nitris things with an xserve raid on it? is it something custom made? is it a pc with a nitris as a graphic aid w/ the high end avid software? it seems to get so confusing on thier site.

Most places use an offline and online editing process. What this means is footage is initially digitized at a lower res (kind like a "draft" res) to save space and cut down on render times (this is the off line phase). They'll probably use an Avid Adrenalines to edit the footage. And then later, once the final version of the product is approved, only the pieces of footage used are re-digitized at full resolution. This is the beginning of the online phase. They'll take that full res finished product to, let's say, an Avid Symphony and do final color correction, titles, renders, etc.,.
This is a pretty simplified example, but hopefully you get the idea. It can get kinda confusing because there is some overlap between programs.

FCP typically competes against software like the Adrenaline and FC Extreme (assuming it's a finishing app) would compete against software like the Symphony.


Lethal
 
I would buy a monitor like that on a heartbeat.
I recently purchased a 30" and I can't believe working on a smaller monitor.
I hope this new monitor will be in a $3,500 range. It's expensive but it is worth it. Professionals like me would appreciate any additional screen real estate.
I hope it's a 50". I would put on to replace my old Sony crt on the living room. Imagine seeing full HD res. Movies on that. Unbelievable!
:eek:
 
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