It may be too late for Apple to regain prominence, I know a lot of people in the industry who bailed to Adobe Premiere in the last 2 years. Our company just moved about 40 FCP seats to Premiere this year. Unfortunately the botched Final Cut X rollout created sticky negative preconceptions about the product that persisted long after Apple fixed and improved much of it.
I was the CD of a comedy theater when they made the switch to FCPX. We wanted to buy another FCP 7 license, since we had 5 suites already and wanted to add one that would work with the current server setup. But they wouldn’t let us buy one. They cutoff sales of the old version and would only sell X, which didn’t have support for servers and all sorts of other pro features. So we were literally forced to switch to Adobe Premiere.
They f-ed up the roll out of FCP X so badly, it should be written up in business school textbooks as a cautionary tale for all-time. All they had to do was release the new program as “FCP X Express”, a stand-alone “light” version of the program that individual users could buy, try, learn and play with for small, individual projects while Apple was working to finish the full, pro version in the background. Then, once that was done, they could release it alongside FCP 7 with training tools and programs to help migrate small companies and editing houses to the new design and workflow.
FCP X is actually a great program. With a modern, next gen user interface that’s faster to edit with once you learn it. But so many people will never get to that point because of the crappy way they handled the rollout. Apple is doing a lot to become more open, transparent, and communicative with pro editors, and I hope that their efforts succeed in bringing people back into the fold. Because the more more that use FCPX, the bigger the community will be, meaning better plugins, support and development.
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In the long run, it won't matter. FCPX is more for a new generation of editor.
Agreed. It’s a great, next gen interface that keeps getting better. Can’t wait for 10.4 so we can start editing files over 4K!
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I really wish they would release some sort of mobile version of FCPX for the iPad. I know there is iMovie and that does quite a bit but I want something a little more like Final Cut. I don't think this is not possible considering the power of the iPad Pros these days and even the later model iPhones.
FCPX Express for iPad would be a dream!