Why is Blu Ray *still* a topic of discussion? (well, in obscure tech circles. Consumers don't really care. They keep buying more Apple gear.)
Macs will never have it.
Macs have sold in record numbers without it.
Blue Ray doesn't matter. It has never mattered when it comes to Apple products, nor will it matter in the future. Same as Flash.
Sales of blu-ray players and blu-ray discs tell a completely different story. Blu-ray is being adopted faster than DVD was. Blu-ray disc sales set records nearly every quarter. Blu-ray players sell in the tens of millions every year now. Blu-ray will supplant DVD and be the dominant format.
On the topic of blu-ray disc's success, Apple is basically playing the child putting their fingers in their ears and saying "lalala I'm not listening".
Not sitting uncomfortably at my computer desk, or watching something on a small inch screen laptop, or iPad or iPhone at that! <-- that to me, is ridiculous!
Some people do travel and want entertainment with them.
Some people live in dorms or small apartments where their large computer monitor is their primary display.
I've seen BR on my TV model and sure it looks better, but it doesn't look good enough for me change from NF streaming or just playing rented DVDs upscaled on my xbox360.
Blu-ray is night and day difference compared to DVD on any high definition display. It looks significantly better on everything from my 13.3" MacBook display to my 24" desktop monitor to larger HDTVs. Knowing what sort of quality I would be missing out on, theres no reason to stick to DVDs or Netflix poor streaming library. I wish Netflix still offered plans with no streaming. The library is terrible and the quality is even worse.
Blu Ray is simply a higher capacity optical disc that is at best an in between technology. Movies studios and retailers love it because they make more money from it - and that is the benefits that it provides. Thats the reason its pushed so hard instore and is doing well. It does a great job of taking money from the uneducated.
The uneducated? Please enlightenment as to how a 720p 4-5Mbps H.264 video from iTunes with sub-DVD quality audio is somehow better than blu-ray disc, with double the resolution, 10x the video bit-rate, and lossless or uncompressed audio. Please enlightenment as to how its better to spend more time downloading a file from iTunes that can only be played on Apple software or hardware is better than spending 5 minutes driving to the closest RedBox kiosk and spending a fraction of the money on a blu-ray disc? Please enlightenment as to how its better to "buy" a video from iTunes that costs more than a blu-ray disc, has significantly lower quality than a blu-ray disc, and can only be played on Apple software or hardware while the blu-ray disc can be played virtually anywhere?
While your at it, its time to change the bluray, go on, get off the couch and sort through the mountain of discs you own to find what you want to watch. oh and want to see the latest movie, better get off down to the store to get it. want to take a few movies with you on holiday, hope youve got a big suitcase, oh and take your blu ray player cause its region specific
.
Because its so hard to get off the couch and look through discs? Seriously? It's such an inconvenience for you to get up?
Again, let's go back to the issue of quality. Blu-ray discs already use the same compression that iTunes uses. So you can't use the argument of just applying more or better compression to the video. If more compression is applied then quality is lost.
While you're sitting on your couch waiting for that newest movie to download, I've already driven to the store, bought the disc, came home, opened it, and started watching it. I have FiOS at home currently and get a steady 20Mbps down. Even for iTunes low quality downloads, that still means 30-40 minutes of download. I can go to Best Buy, Walmart, Target, etc. all in that amount of time and buy the higher quality copy and be home watching it before the download is complete. Or I can rent the blu-ray disc for $1.50 at RedBox.
Streaming? No thanks. Quality is awful. And the library of the two biggest sources so far, Hulu and Netflix, isn't worth paying for. I'd rather have Netflix or Blockbuster send me the blu-ray disc of the previous season TV show than watch it streaming.
I'm certainly not going to spend $5 or $6 for "On Demand" either, when there are literally 4 RedBox kiosks within a 5 minute round trip of my house.
The future is digital files/ streaming etc. it always has been and always will be
Maybe the distant future. But immediate future? Even the next decade? Not likely. Why? Internet service provider speeds just can't keep up with the bandwidth requirements to provide blu-ray quality video. Plus, nearly every ISP these days has video services they have a great interest in seeing succeed. They'd rather you use those, so what does that mean? Speeds won't advance the way they should, plus we're seeing ISPs cap usage. For instance, Charter started enforcing their caps and put a new cap on their top tier. Cablevision has caps depending on who they compete with. If you live in an area that competes with FiOS then they have no cap. If you live in an area that competes with DSL, you can bet they have caps. Look at Time Warner too. Thanks to consumer backlash regarding their low cap high overage trials, they basically canceled all DOCSIS 3.0 upgrades in areas that don't compete with FiOS. I forget who it was exactly at Time Warner, but he got all whiney and said because consumers wouldn't accept their low caps (40-60GB) and high overages ($1+ per GB) that they "couldn't afford" to upgrade their systems. Even though their quarterly earnings show record profits that continue to increase.
Thats not going to change unless the government steps in. But you can bet that we'll first see low caps and high overages like AT&T and Time Warner tried to introduce a couple of years ago. That will kill internet video as we know it today. The only way things will change, in the US at least, is if people can stand up and make the Democrats finally grow a spine and tell the "Party of No" that they better become the "Party of Yes" and end the government sanctioned duopolies of cable and telephone companies.