I read somewhere that per some people in the know about gold pricing, the price or the amount of gold alone that will be put in the watch is estimated at $1.5k. Anyway, I forgot, pretty sure more than $1k. So if that is true, I am pretty sure Apple will not price it to be less than $2k. And considering, Apple will have to spend a lot of money now in security and configurations of their stores just to accomodate their rich customers (or gold edition buyers), I do not think Apple will price their gold edition just to break even considering all other investments / expenses because of it or just to please their less-rich fans.
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Iif the not so rich masses by the millions can afford the iPhones (considering the actual costs in making them), the millions among the rich (in the luxury watch market) will have no problem buying the Apple Watch gold edition regardless of the price.