For us gamers who also want a clean setup, before today, there simply aren't ANY alternative AIO that can come even close to iMac's graphic capabilities for gaming. That is the ONLY reason for me to wait and pick iMac over any other AIO. But now finally there is a real alternative to iMac that completely blows it out of the water. It may not have an apple on it, but the hardware destroys anything apple will release as the next iMac. Here's the custom spec i am looking at for $2750, it can be configured for much cheaper if you dont pick all top end hardware. - 24" 1080P FullHD LED Backlit Display - Two-Point Optical Touch - Intel® Core i7 3770 3.4GHz/3.8GHz Turbo 8MB L3 Cache HD 4000 - 16GB Corsair DDR3-1333 SODIMMs (2x8GB) -NVIDIA® GeForce GTX 680 2GB GDDR5 w/PhysX - HDD1: 256GB Crucial® M4 mSATA SSD [500MB/s Reads] - HDD2: 256GB Crucial® M4 SATA 6G (w/TRIM) [500MB/s Reads] - 6x Blu-ray Burner/8x Super Multi Combo ....etc.... You sac 27" screen to 24" (which to me is perfectly fine), but in return you gain a top end DESKTOP graphic card, 2x SSD in raid0, etc.. This machine will be order of magnitude faster than any new iMac and still hundreds of $$ cheaper while still being a true all in one. So happy! apple can now suck it!