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Finally please don't cost $300 4K HDR10 new Apple TV

Just seen a pic of a gold 4K Apple t.v.

Potential to release silver 4K Applet.v....

From one who last advised I wasn’t planning on purchasing another Applet.v since3rd gen...

Silver 4K Apple t.v.....possible 2018 or 9 upgrade path!
 
If they really get Apple TV that can do 4K + HDR +atmos? Surely that's worth a big price increase...$299? I mean getting that far out in front of the competition should be worth more, new ground breaking technology comes with a big price tag.
 
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tanfan said:
If they really get Apple TV that can do 4K + HDR +atmos? Surely that's worth a big price increase...$299? I mean getting that far out in front of the competition should be worth more, new ground breaking technology comes with a big price tag.
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This version needs to support hd audio bitstreaming so we can get lossless audio plus atmos. That has been my biggest complaint with atv4. If they do that I can get rid of the pc I use for a plex player.
 
I got a Roku while waiting for this (cuz I have a 4K TV). I'm glad some information about the new one is surfacing.
 
I'm in for one.

Hopefully it launches this fall and has (usable for movies/tv) onboard storage.

Why the hell did I buy the 64Gb one again?
 
GizmoDVD said:
I'm in for one.

Hopefully it launches this fall and has (usable for movies/tv) onboard storage.

Why the hell did I buy the 64Gb one again?
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I have 8 64gb Apple TV's. 2 of them use > 32gb but the other 6 do not. Maybe we will have more options to use more storage making the 64gb more valuable going forward.
 
i knew the 64GB was overkill, but i got a good price on it lol - i usually stream all of my content (directvnow, nba, youtube) so maybe next time around ill get whatever the lowest capacity they offer
 
furbzv1 said:
i knew the 64GB was overkill, but i got a good price on it lol - i usually stream all of my content (directvnow, nba, youtube) so maybe next time around ill get whatever the lowest capacity they offer
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I would like to see Apple use a similar strategy as the iPad. Start out with a low amount of storage for those that stream only and do not play games and do not have a need to store movies or tv shows on the device. Maybe like the Sticks from other. Also, might be nice to have a Pro Version with a faster processor so that those who want a more powerful game platform could have it. Of course Apple would have to open up the file system like it does for the iPad. I read a lot on here where people would like to have a similar device to the Apple TV 1 for local storage.
 
tanfan said:
If they really get Apple TV that can do 4K + HDR +atmos? Surely that's worth a big price increase...$299? I mean getting that far out in front of the competition should be worth more, new ground breaking technology comes with a big price tag.
Click to expand...

4K + HDR + Atmos can definitely command a premium. But I think $299 is slightly to high. An Xbox One S runs $279 and is probably the upper limit of what Apple can charge for "just" a streaming box.
 
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enc0re said:
4K + HDR + Atmos can definitely command a premium. But I think $299 is slightly to high. An Xbox One S runs $279 and is probably the upper limit of what Apple can charge for "just" a streaming box.
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Look at the Amazon Fire 4K boxes. This can run 4K. HDR10 doesn't need a license and Dolby Atmos can be bitstreamed without a license (i.e. let the licensed receiver decode it). The only likely extra cost would be a Dolby vision license which is likely ~$3 per box. If this costs more than $150 then Apple have messed up big time - especially as the AppleTV is sinking in the rankings and doesn't have the army of people who will buy it at any cost. Maybe if Apple release a gaming version with controller and make a big push to bring big games to the platform I could see it reach $200...

I'm not saying you won't be proven correct, but it's a stupid move from Apple if you are!
 
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kiranmk2 said:
Look at the Amazon Fire 4K boxes. This can run 4K. HDR10 doesn't need a license and Dolby Atmos can be bitstreamed without a license (i.e. let the licensed receiver decode it). The only likely extra cost would be a Dolby vision license which is likely ~$3 per box. If this costs more than $150 then Apple have messed up big time - especially as the AppleTV is sinking in the rankings and doesn't have the army of people who will buy it at any cost. Maybe if Apple release a gaming version with controller and make a big push to bring big games to the platform I could see it reach $200...

I'm not saying you won't be proven correct, but it's a stupid move from Apple if you are!
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You guys know the current ATV 4 is $150 and $199. So, unless they shock us with a $99 entry level box it will not be less the $200 for a 64gb box. I would expect similar pricing but with maybe some additional options.
 
Surf Boy from Barcelona said:
I disagree - if you are an old style TV viewer there's Sky and Freesat/Freeview and BT. Apple should stick to what they are amazing at - internet style - Airplay, home sharing, iTunes along with apps like YouTube, Netflix, Vimeo, RedBull etc. Apple joining the 'mainstream' worries me as that's never what they did best - they were the non-conformists for the creatives and non-conformists :
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I think whats missing on the UK version are ITV, STV, Channel 4 and 5. They are all available on smart TVs, Rokus and NOWTV boxes, so why no Apple TV apps? If they were available I probably wouldn't bother with Sky and I'd be more willing to buy Apple TVs for the rest of the house.

And still not bothered for 4K...
 
afd said:
I think whats missing on the UK version are ITV, STV, Channel 4 and 5. They are all available on smart TVs, Rokus and NOWTV boxes, so why no Apple TV apps? If they were available I probably wouldn't bother with Sky and I'd be more willing to buy Apple TVs for the rest of the house.

And still not bothered for 4K...
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But those channels are standard free to air channels which are available from your TV!!! There's a TV app if you must have the old channels but really, I like the ATV to appeal to fresher app users. That's yesterday's TV, ATV is new generation 😉
 
afd said:
I think whats missing on the UK version are ITV, STV, Channel 4 and 5. They are all available on smart TVs, Rokus and NOWTV boxes, so why no Apple TV apps? If they were available I probably wouldn't bother with Sky and I'd be more willing to buy Apple TVs for the rest of the house.

And still not bothered for 4K...
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It’s all down to the channels themselves not creating the apps because of the lack of interest of the Apple TV as a whole in the UK so we’re helpless on that front.
 
TheRealAlex said:
So freaking glad I waited I am so excited. I am hoping Apple keeps its $149 Price but part of me doubts that. IMO Apple in keeping with its Product line segregation strategy will market this as the Apple TV Pro to fit its line up of Mac and Mac Pro, iPad and iPad Pro, and MacBook and MacBook Pro. Offering a $99-$150 Budget friendly standard Apple TV, and a top tier Apple TV Pro at $200-$250.
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And why would they charge more than the present ITV? I can stream Amazon/NetFlix/youtube basically for free. Sure, I'm paying for content on Amazon ($99 yearly for Prime), NetFlix $12 monthly and free (I think) on youtube. I doubt with the new ATV there is going to have very much content that is live due to the huge increase in bandwidth. Presently I experience occasion annoying spooling with my present ATV 4 even though I have 100 MBps service.

My main provider is Directv with 4K service (2 present channels that are live). Inaddition, there are several movie channels in 4K, but basically they stream in (download) and then they're available to watch without spooling. However, I've had this DTV service for over a year and have yet to rent a movie because of the cost which is nearly double the cost of an HD rental movie.
 
I wouldn't be surprised if the ATV4 drops one of the models (i.e., the 32 or 64GB), it's a confusing consumer message and I'm thinking a new one will just have a single storage capacity so they could normalize the spec (and potentially reduce some component cost).

My prediction: ATV4 64GB drops to $179 MSRP, ATV5 (only 64GB) comes in at $229, 32GB ATV4 gets EOL'ed. 😀
 
D.T. said:
I wouldn't be surprised if the ATV4 drops one of the models (i.e., the 32 or 64GB), it's a confusing consumer message and I'm thinking a new one will just have a single storage capacity so they could normalize the spec (and potentially reduce some component cost).

My prediction: ATV4 64GB drops to $179 MSRP, ATV5 (only 64GB) comes in at $229, 32GB ATV4 gets EOL'ed. 😀
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I'm sure that there'll be a 128GB option for the J105 ATV5. You have to take into consideration the temporary downloading of a 3+ hour film at 4K HDR HEVC along with the beautiful new 4K HDR Screensavers and 4K HDR games that will appear for it. 128GB is going to seem a minimum with all of that 🙂
 
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