To the comments about the ATV4 sticking around at a lower price:
It makes a lot of sense, especially for non-4K TV use. I wonder though how they’ll market it since they just refer to them as ‘Apple TV’ and they’ll likely look the same physically.
I guess they'll have to be some differentiation.... e.g . Apple TV 4, Apple TV 4K (or Apple TV 5)
I just don't want to pay a crazy fee to upgrade my media to 4K
not to mention the time it would take... Its done once,,,
Aside from quality, and keeping up with the Joneses, i don't know why people would wanna kepp updgrading their content...
"New Apple TV's out... Time to update all that content again" Perhaps the odd few movies ya, but not your entire collection on iTunes purchases.