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INTERNAL APPLE MARKETING MEETING

Apple Middle Management Marketing Guy (aka AMMMG): So this week we'll maintain the hype by getting them to check out the Fingerworks website and get excited about all the multi touch possibilities. We'll do this with the multi step plan I've ....

The Steve: Shut down the website.

AMMMG: ...?, that's the opposite of what ...

The Steve: Shut it down, someone will notice, someone else will write about it, someone else will link to cached version, everyone else will see it and get excited about all the multi touch possibilities. Next.

The Steve: P.S., you're fired.
 
Can too much hype kill this?

The last time an unannounced Apple product received this much hype, it was the iPhone. And Apple delivered that time. All things considered, they met the hype and exceeded general expectations.

(Yes, of course, some would complain that the iPhone is missing this feature or that spec, but my point is that the history books will write the iPhone launch as "Apple delivered".)

The keynotes since then may not have generated as much lust and excitement as the iPhone speculation did, but comparatively there hasn't been as much hype surrounding them either.

Conclusion: Apple tends to rise to the (partially self-generated) hype challenge.
 
I own one of these fingerworks multi touch keyboards (the macntouch) and it just failed on me recently. Now I need some support and the company is gone for good. Sometimes I hate Apple, they treat the early customers like garbage. I think I am totally eligible for a free tablet. Maybe we'll be able to use it as a multi touch wireless keyboard, who knows?

Email Wayne Westerman. Perhaps out of the kindness of his heart, or for a fee, he will repair it for you? Or you could spend some money and get one on ebay.
Oops, nevermind. I don't see any available. I only see the touchstream lp keyboard. I try to be careful with mine. I dunno what I would do if mine finally craps out. :(
 
The problem is that you come to a point where it's not a surprise anymore. Not to mention what value the product is going to bring.

I have my doubts they can do that for a tablet. As unique as they can make it there are too many products to fight off. Apple even has to deal with their own products.

Convertibles and slates barely make a ding in sales.

I'm not sure how I felt when I realized that Apple can't make a product to sell to Mac users.

I'll stay skeptical about the miracle tablet.

Considering the track record of the company we're talking about, this sounds like small thinking to me.

People of every era have been firmly convinced that they were seeing the penultimate example of progress, technology, innovation, and novelty in any given situation. Things had progressed that far, but no farther. That's it. It's over. Seen it all. Been there, done that. Everything that could possibly be done has already been done. Forward momentum comes to a halt now. Nothing new to offer.

Every single one of those people has been wrong.

"If I had asked people what they wanted, they would have said faster horses." - Henry Ford
 
Considering the track record of the company we're talking about, this sounds like small thinking to me.

People of every era have been firmly convinced that they were seeing the penultimate example of progress, technology, innovation, and novelty in any given situation. Things had progressed that far, but no farther. That's it. It's over. Seen it all. Been there, done that. Everything that could possibly be done has already been done. Forward momentum comes to a halt now. Nothing new to offer.

Every single one of those people has been wrong.

"If I had asked people what they wanted, they would have said faster horses." - Henry Ford
Is there something more than vague Apple "innovation" and a terribly reused quote?

You made me use "innovation" as well. I'm really annoyed by it.
 
Is there something more than vague Apple "innovation" and a terribly reused quote?

You made me use "innovation" as well. I'm really annoyed by it.

I think we're just getting old to even care about this anymore. I already started the phase of "Eh, who cares, technology will continue to get better but really, what major benefit does it provide other than the usual ease of use, speed, different method of usage?".

I don't think the tablet will bring about the revolution that everybody think it will. It'll just be one of those...."eh it's a screen, runs an Apple OS, has a nice list of geatures, does look cool and easy to use for content consumption but do I want to pay 800$ for this when I can just wait for the price to go down for used ones or just buy the 13" MB".

I remember being a guy who wanted to build computer parts and upgrading all the time then I got bored and didn't give a crap and just bought a Mac that lasted for years and I didn't upgrade. THen i became the guy who wanted the iPhone ASAP and bought one when it came out. Now I just really don't care much about computers. I don't care much about gaming either. Who cares, really?
 
Perhaps your just getting to the point where you're jaded to technological cycles?
It does feel like 10 year ago. I find that very disturbing.

All this has happened before, and all this will happen again.

I think we're just getting old to even care about this anymore. I already started the phase of "Eh, who cares, technology will continue to get better but really, what major benefit does it provide other than the usual ease of use, speed, different method of usage?".
I really wonder how some users can manage this for 20 years. I managed about 3-4 years.

I don't think the tablet will bring about the revolution that everybody think it will. It'll just be one of those...."eh it's a screen, runs an Apple OS, has a nice list of geatures, does look cool and easy to use for content consumption but do I want to pay 800$ for this when I can just wait for the price to go down for used ones or just buy the 13" MB".
I wonder which would make more money for Apple.
 
It does feel like 10 year ago. I find that very disturbing.

All this has happened before, and all this will happen again.

I really wonder how some users can manage this for 20 years. I managed about 3-4 years.

I wonder which would make more money for Apple.

Just like everything, it's a cycle of "to be or to be not". Those users experienced the same thing we're experiencing right now, we'll rebound from this and get excited again. Remember what it was like a decade ago, the internet was probably what started most of us rebounding (the dot com crush was horrible but i digress and then the web 2.0 revolution). It'll take another evolution for us to get excited, but that's years away, something will come.

As for Apple, they'll get money either way. The slates will probably be lower profit margin for Apple but as time pass by, the components will get cheaper and the profit margin will go up. So Apple will be happy either way.
 
I think we're just getting old to even care about this anymore. I already started the phase of "Eh, who cares, technology will continue to get better but really, what major benefit does it provide other than the usual ease of use, speed, different method of usage?".

I don't think the tablet will bring about the revolution that everybody think it will. It'll just be one of those...."eh it's a screen, runs an Apple OS, has a nice list of geatures, does look cool and easy to use for content consumption but do I want to pay 800$ for this when I can just wait for the price to go down for used ones or just buy the 13" MB".

I remember being a guy who wanted to build computer parts and upgrading all the time then I got bored and didn't give a crap and just bought a Mac that lasted for years and I didn't upgrade. THen i became the guy who wanted the iPhone ASAP and bought one when it came out. Now I just really don't care much about computers. I don't care much about gaming either. Who cares, really?

I'm with you... I can remember as a kid discussing the benefits of a Commodore64 over an IBM PC Jr... Now I laugh at my coworker who got a Linux tattoo on his arm. That's going to look really stupid in 20 years dude. But then that can be said of most tattoos, and computers, and operating systems.
 
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