According to Amazon top selling notebooks, the white FW equipped MB is just above the Unibody MB (uMB) as Apples best selling laptop (#13 and #14 respectively, MBP is #21). Of course the price is a major reason for the better sales, but it is easy to find dozens of posts by customer's who wanted to buy a new MB with FW, but because the new uMB did not have FW they had to choose something else, likely a FW-MB or PC notebook (which almost all but lowest end have FW). In fact, the FW-MB is Apples #1 selling Mac, and is also on track to be the best selling single item FireWire equipped device (because it is the only consumer level OS X notebook, even though there is millions of FW devices sold every year). Apple recently responded in a terse statement they will be "making more FireWire products", and images of the new MacMini seem to support it. Word is Apple is scrambling to redesign the uMB with FireWire (presumably FW800) as quickly as possible. It may be offered as a high end MB. One should ask why Apple would do a performance bump to the old white FW-MB to near the uMB speed, when it is being sold as a end of line low cost product. The performance of speed bumped FW-MB is close to uMB, and it does not make sense when a company wants to shift sales to a new model.