-It's not only Apple EULA they're breaking, as it seems to be the case that they're violating also the PC EFI v8 license (source: http://www.insanely-great.com/news.php?id=8892). While I don't find all EULA restrictions reasonable, making money by knowingly violating several licenses is something I disapprove of.
According to that webpage, the EFI v8 license says: "Redistribution and use in binary form for direct or indirect commercial purposes, with or without modification, is stricktly forbidden."
Who wrote that license? Did they really use the word "stricktly"?
I believe this is the license that the author of the EFI emulator added to it after Psystar announced their product. As has been discussed earlier in this thread, the situation regarding this license is unclear and it is also not clear that Psystar is in violation of any license in this regard.
I don't know anything about insanely-great.com, but reading their previous reports on the Psystar story, they appear to be Mac apologists. Every one of them has an extremely negative slant on Psystar.
-The thing is named OpenComputer. What exactly is open there? Violating licenses and resorting to hacks is not something I'd call open.
Unless Psystar is violating yet another license or copyright, I would think they could name their product anything they want. After all, it was originally called the OpenMac.