Exactly right. I was at Best Buy last week, and there was a VIZIO 60" 4K TV sitting right in front of the TV area, on sale for $450. Heck there's a Samsung 60" 4K TV on sale at Target right now for $599. People don't buy antiquated technology, especially Millennials. They know they are going to be hooking video games up to it, and 4K matters. Add to that, more Millennials & Gen Xers are connecting their laptops to their TVs and surfing the web, which is going to look 4x better -- and more legible -- on a laptop that supports 4K. Even my octogenarian Mom went to Costco and bought a 4K TV even though she absolutely doesn't need it (she watches SD channels in stretch mode), but wanted to have the latest technology, and thought the picture looked better, for not much more. Not only that but according to most charts, a 60" 4K TV detail can be perceived up to 8 feet away. Many people sit 8 feet away or closer, especially those who live in smaller, more affordable, apartments or in large cities like NY where square footage is at a premium. Now granted, in suburban areas, many homeowners are not going to be sitting closer than 8' from a 60" TV, but then there are many homeowners like my brother for whom the technical reality doesn't matter. He want's the latest technology, bragging rights, and to know his picture is superior to what he used to view movies on, whether he can perceive it or not. I used to make this argument with people all the time when 1080p was taking over 720p, despite the fact that TV networks broadcast in 720p, and the perception was not noticeable as far away as their sets were from their viewing area. And 1080p was considerably more expensive relative to 720p sets than 4K sets are to 1080p sets. A hundred bucks is not enough to keep most people from making an investment in a long term commodity like a TV set, to make sure they are future-proofed with the latest technology.