First Evidence of Fifth-Generation Apple TV and tvOS 11 Possibly Spotted in Developer Logs

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 16, 2017.

  1. Mac 128 macrumors 601

    Mac 128

    Joined:
    Apr 16, 2015
    #176
    Exactly right. I was at Best Buy last week, and there was a VIZIO 60" 4K TV sitting right in front of the TV area, on sale for $450. Heck there's a Samsung 60" 4K TV on sale at Target right now for $599.

    People don't buy antiquated technology, especially Millennials. They know they are going to be hooking video games up to it, and 4K matters. Add to that, more Millennials & Gen Xers are connecting their laptops to their TVs and surfing the web, which is going to look 4x better -- and more legible -- on a laptop that supports 4K. Even my octogenarian Mom went to Costco and bought a 4K TV even though she absolutely doesn't need it (she watches SD channels in stretch mode), but wanted to have the latest technology, and thought the picture looked better, for not much more. Not only that but according to most charts, a 60" 4K TV detail can be perceived up to 8 feet away. Many people sit 8 feet away or closer, especially those who live in smaller, more affordable, apartments or in large cities like NY where square footage is at a premium. Now granted, in suburban areas, many homeowners are not going to be sitting closer than 8' from a 60" TV, but then there are many homeowners like my brother for whom the technical reality doesn't matter. He want's the latest technology, bragging rights, and to know his picture is superior to what he used to view movies on, whether he can perceive it or not. I used to make this argument with people all the time when 1080p was taking over 720p, despite the fact that TV networks broadcast in 720p, and the perception was not noticeable as far away as their sets were from their viewing area. And 1080p was considerably more expensive relative to 720p sets than 4K sets are to 1080p sets. A hundred bucks is not enough to keep most people from making an investment in a long term commodity like a TV set, to make sure they are future-proofed with the latest technology.
     
  2. kyleh22 macrumors regular

    kyleh22

    Joined:
    Apr 26, 2012
    Location:
    Baltimore, MD
    #177
    Very well said - you make strong points. I laughed out loud when you called out the irony of being locked into an eco system.
     
  3. vertical smile macrumors 68000

    vertical smile

    Joined:
    Sep 23, 2014
    #178
    I am curious what you think the ATV4's stated intent is. (seriously, not being snarky)

    From what I read at the ATV4's launch, Apple's stated intent of the ATV4 is to bring:

    I would say that providing a revolutionary experience is the intent of the device, although that could be interpreted in many different ways. But, Apple goes on to mention the ATV4 as a gaming devices many times after this statement. Apple doesn't even mention AirPlay, and except for the example of how Siri on the ATV4 works, Apple only mentions Movies and TV shows 1 time.

    I would say Apple originally intended for the ATV4 to be a gaming device, but they shot themselves in the foot with the Siri remote requirement and/or not including a decent game controller bundled with the ATV4.
     
  4. Mac 128, Mar 21, 2017
    Last edited: Mar 21, 2017

    Mac 128 macrumors 601

    Mac 128

    Joined:
    Apr 16, 2015
    #179
    I think this pretty well sums it up, and it does it clearly in the first paragraph:

    http://www.apple.com/pr/library/201...-to-Television-with-The-All-New-Apple-TV.html

    Indeed, that press release barely mentions games. The subsequent press releases likewise focus on TV and video entertainment capabilities. Even the press photos offered for download only show movie & TV specific uses -- out of the 6 offered, only one shows the App menu with a few games selections depicted.

    http://www.apple.com/pr/products/apple-tv/apple-tv.html


    And if that's not enough .. the website homepage itself:

    http://www.apple.com/tv/

    The first image you see is a TV with the iTunes Movies and TV Shows apps the clear focus. In fact you have to scroll to the very bottom to see a game controller merely listed as "accessories" like an afterthought to the primary purpose. Everything else on the page is movies and TV show centric.
     
  5. vertical smile macrumors 68000

    vertical smile

    Joined:
    Sep 23, 2014
    #180
    Which part? Movies? Siri? Apps? or is it bringing a revolutionary experience to your living room?

    I read this too, as I quoted earlier. I think you could be right and that is the intent of the device, but I think that games, at one point, were included with movies and tv shows.

    I am not sure what press release you were reading, because it couldn't have been the one you posted. Games were mentioned more than TV shows, and just as much as movies. If you don't count the example of using Siri, Apple only mentions both Movies and TV Shows two times. So, clearly games were important to them at one point, maybe not anymore.

    The example isn't a good one, as the link barely mentions anything. Beside, "accessories" is also mentioned at the top, and there is a link to just ATV gaming.

    Also, I am not even saying that you are wrong about movies and TV shows, but at the beginning, games were clearly important to Apple. At the ATV4 event, Apple spent as much time showing off games, as they did showing off Siri.

    I just think that games didn't take off, most likely due to Apple's missteps at the launch.

    So, getting back to the original quote:
    Are you saying Apple's original (not current) intent of the ATV4 did not include being a (casual) gaming platform?
    If so, I guess I just see it differently given the evidence.
     
  6. iPadCary macrumors 6502

    iPadCary

    Joined:
    Mar 6, 2012
    Location:
    NEW YORK CITY
    #181
    I like AppleTV very much and absolutely will be getting AppleTV 5 when it comes out.
    Great for online gaming like "Modern Combat Versus" & "Minecraft".
    All AppleTV needs is Safari & email capabilities and it would replace my iMac.
     
  7. wwchris macrumors regular

    Joined:
    Nov 13, 2009
    Location:
    Atlanta, GA
    #182
    Yes, I wouldn't upgrade them all at once. I would pay for each one as I watched it. Heck even if they were $2.99 - 4.99 a piece I would do it when I wanted to watch one. Assuming 4K movies are going to start at a premium of $20 I'd be happy to pay the "upgrade" price from what I own (generally averages about $14.99). I just don't want to pay the full price again for IP content that I already purchased.
    --- Post Merged, Apr 1, 2017 ---
    As I mentioned, I would be willing to pay an upgrade fee. I should not have to pay $20 again for a movie I already own. DVD's and Blu-rays are physical products that require remastering, new packaging, physical distribution, shipping and retailers to get a cut. In some cases a marketing budget as well. All of these factors either don't exist or are very minimal for a new iTunes digital distribution.

    I guarantee you any movie made in the last 10 years is already mastered at 4K (or higher) because they are digitally distributed in theaters that way. I don't mind paying for new content, but here we are talking about simply re-exporting. As a matter of fact, I have a friend who worked in digital compression for iTunes at Apple. I already know they have the master files sitting in their libraries waiting for distribution. It is already part of the movie making process.

    Let's face it, when people like me who are supporting an industry we believe in and willing to pay a very high premium start to feel like they are being treated unethically, you are doing it wrong. That is the kind of shortsightedness that comes back to bite them in the future. BTW, I totally recognize that this is a studio decision, not Apple, but as we saw with DRM music in iTunes, Steve Jobs (and now Apple/Tim) are able to wave a very big stick. Especially at Disney.

    Hell, maybe we should just get Taylor Swift to write an open letter to the movie studios and get this done :)
    --- Post Merged, Apr 1, 2017 ---
    Hey Jake, I didn't see anyone else mention this on here, but it might alleviate your frustration on the stuttering. I can't guarantee it, but most likely, the stuttering is actually being caused by the TV itself upscaling 1080 content to 4K and choking on it. This is a common function of 4K TV's and generally on by default. You can turn it off and it will display as 1080. Test and see if that help alleviate the stuttering. Then you have to decide on what you want to live with :) I haven't done extensive research on what might fix it. What did work for me was upgrading my dedicated stereo receiver to one that also did 4K upscaling (so the signal going to the TV is already 4K) and it did a better job without the choking. You might want to do a little more research and see if you can determine any fixes.
     

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