First World Problems
First off all, everyone calm down. You all act like this is some massive conspiracy where people will die or be seriously maimed. GET A GRIP. This is TV we are talking about. If you are that freaked out by losing access to your precious entertainment supply for three days, you probably need to get a grip on reality and get outside more often.
Next, outages happen from time to time with Apple and even (gasp) other services. Dropbox goes down. Gmail goes down. Yahoo goes down. This happens, get over it. Whining and crying about a service being down is pretty pointless. Unless you've signed some legal agreement with an SLA end pay tens of thousands of dollars a month for 99.9999% uptime. Stop. Just stop. You sound pathetic.
Apple is probably well aware there is a problem, but in the grand scheme of things, it is NOT a top priority to fix since it effects such a low number of users. If you feel this is unfair, get over yourself. You aren't as important as you make yourself out to be. Engineers need time to fix the issue and test before make it available to avoid more people crying and whining and generally losing their bloody minds. This issue happened over the weekend and I doubt Apple would call an "all hands on deck" scenario for an outage on older hardware that effects a few thousands people. Sorry folks.
I bet that 10% of the people on this forum have a first generation Apple TV, and far more people are commenting on this conspiracy than are even effected... total mob mentality which is a ridiculous excuse for human interaction. Deal with it, get over your pampered little selves, go outside and meet some real people for a change.