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Right... Complaining about.. Something.. Battery life (which many say is just the same)... Switch (facepalm)... Something else totally random.... Totally unexpected, never happens.

The battery should be improved rather than the same or less....... The mute button being removed is just crazy. It would drive me crazy.
 
I wish Apple would favour battery life over thinness.

Agreed. Apple are at a point where they're crossing a line if they haven't already. By that I mean they're only marginally improving weight and thinness which are things few people ever complain about (since the iPad Air at least, previous iPads were a bit heavy) but starting to significantly impact durability and in the case of iPhone failing to improve battery life, which I hear a lot of complaints about.

If Apple intends to keep pushing thinness, and there's no evidence they intend to stop, they need to strongly reconsider their use of aluminium and come up with new harder alloys to maintain strength, rigidity and structural integrity of their devices as well as develop new battery technology. This will cost lots of research dollars. Is pursuing such ridiculous thinness making good financial sense now? This can only become more and more evident if they keep going further at this rate.

Many people thought the iPhone 4 was thin enough. I thought the iPhone 5 was more than thin enough and perhaps even too thin and now they've pushed it too far with iPhone 6.

Apple needs to understand that a device isn't sexy if it's too fragile. The key to sexiness is being slim but also strong and robust. I don't wanna be fearful that I'll dent my MacBook Pro if I pull a USB out on an angle or sit on my iPhone in my back pocket or the iPad slide of onto carpet!
 
"Apples iPad Air is an entire millimetre thinner than the original Air"

Whoa, how is that even possible, a whole entire millimetre, absolutely humongous.
 
The decrease in battery life seems to be about 20%. So we get a 20% thinner device with 20% less battery. :mad::mad::mad:
 
"Doubling the RAM means that the iPad can keep more apps and browser tabs in memory without having to reload anything. That results in a speed boost which which is very apparent as you hop between apps and load new web pages."

Vindication! More RAM is better. Everyone who has said otherwise is full of crap. FINALLY!

Yes, because the great Harry McCracken from Fact Company, the highest authority on RAM needs in the land, has made his final and binding ruling, thus disproving every other opinion or experience in the issue.
 
The decrease in battery life seems to be about 20%. So we get a 20% thinner device with 20% less battery. :mad::mad::mad:

I'll be curious to see what people get in real life. Not every review said battery life was worse. Mossberg's review was quite negative. I wonder if Apple did something to piss him off or if he was in a bad mood when reviewing it. An Aussie poster on Apple Insider who has the new Air 2 says its noticeably faster and they had 6 safari tabs open switching back and forth between them without any reloads.
 
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Yes but does it come with 2gb of ram?
 
As a customer and shareholder, I am disappointed.

I want Apple to add/implement features that will sell units. Making the iPad 1mm thinner will have no material impact on sales. On the other hand, keeping the iPad the same thickness while improving battery life would improve sales.
 
I want to point out that they also only had 4 days to review. Look back and usually they have a week or longer with one of these. I bet the batteries have not even calibrated themselves properly over 4 days time.

I imagine as iOS8 gets the final bugs worked out and your iPad gets a few charges under it's belt, the battery life will be better than what the reviewer's have shown.

And as far as Mossberg goes, he has not received the favortism he had when Steve was around. It is obvious from his articles. I think him not getting a review unit until after the announcement pissed him off too because he even mentions when he got it in his review.
 
Why didn't they just keep the same thickness as before and fill the difference with battery?

iPad's have been thin enough since the iPad 2.
 
I like that it's getting thinner but I'm still concerned about battery.

IMO Apple should release a version of the magnetic floppy screen cover with flat cells as the strips.. That charges by induction at the hinge area? Lol. Or something equally clever that doesn't sacrifice the design.
 
Joanna Stern's extract in original post said:
Besides, when I set the iPad Air 2 down for a second on a bench, it slid off and hit concrete, shattering the screen. Sure, I'm to blame, but if Apple wants me to climb every mountain armed with nothing but an iPad, ruggedness should be as important as anti-reflectivity.

Are you ****ing serious?!:eek: I've had my iPad 2 for three years and never have I dropped it, this person has the iPad Air 2 for less than a week and has already destroyed it?! :rolleyes:

But seriously, while I see her point I don't know what she expects Apple to do. It's a device consisting of a metal closure and a large glass screen. If she wants the durability she'll need a case.
 
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I agree. It does seem peculiar that they advertised this new feature "thinness" which comes at the expense of battery life. I'd have been impressed if we could have had thinness and the same battery life, but it looks to not be the case..
According to Apple's battery life math, the battery life is still pretty much the same, because they never advertise "12.5 hours for video" or "13.6 hours for web browsing", but since the first iPad, they have made one single statement, and that is: "10 hours of battery life". I think Apple engineers are only targeting this one "sweet spot" of 10 hours. As long as they hit this, Phil Schiller will say the famous sentence: "...and the same 10 hours of battery life" with the emphasis being on "same".

Not defending it or anything - obviously, I'd prefer to have more battery life (though it is not a dealbreaker for me on the Air 2). Just stating how Apple sees it and how Apple advertises it.

----------

The decrease in battery life seems to be about 20%. So we get a 20% thinner device with 20% less battery. :mad::mad::mad:
...and a 20% higher performance.
 
is it just me or is the new iPad in a different kind of gold shade compared to the iPhone? looks less subtle and more bling bling.

its pretty sad how there hasnt been a special iPad FEATURE that stands out in years. its always doing what its always been doing in a different case
 
Are you ****ing serious?!:eek: I've had my iPad 2 for three years and never have I dropped it, this person has the iPad Air 2 for less than a week and has already destroyed it?! :rolleyes:

But seriously, while I see her point I don't know what she expects Apple to do. It's a device consisting of a metal closure and a large glass screen. If she wants the durability she'll need a case.
You can take yourself to the top of the class, youbuntuyou.:D
 
I couldn't care less if I'm in the minority. I love how much thinner and lighter it's getting and its always what Apple's been best at, which is (ding, ding, ding!) making their products thinner, smaller, and lighter while staying within reasonable power and battery life. This has always been Apple's mantra and its been very amusing to see so many new people here over the last several years argue otherwise and try to turn Apple into a Microsoft or a Samsung.

I'm really glad Apple never budges from their philosophy just to satisfy these folks who all think they know what's best to run their company.

And on that note. I can't wait for even thinner and lighter iOS devices and Macs in the future.
 
Interesting that none of the quoted excerpts are particularly glowing. No-one really seems blown away by any of the new "features" - except by the performance in Geekbench - you know that really important App that we use every day...
 
Why didn't they just keep the same thickness as before and fill the difference with battery?

iPad's have been thin enough since the iPad 2.

I strongly disagree. I am very much willing to sacrifice battery life for thinness (as long as the battery life doesn't go down to ridiculous levels). I think 90+% of all people use their iPad exclusively at home, where they usually have a power outlet available for overnight charging. Most of the people who take their iPad outside will usually do so for shorter periods of time.

When I use my iPad, it is extremely important how thin and light it is - significantly more important than the question how long I can use it continuously, because I have never ever used an iPad for 10 hours continuously (not even on long-distance flights where I usually have it with me).

People who go on long trips through the wilderness with their iPad can carry an external battery with them. If they say they are willing to carry a heavier device to gain battery life, then they won't mind carrying a 100g external battery. But I personally don't want a 100g heavier device just for the sake of battery life, because I don't climb Mt. Everest with my iPad in my backpack.

When the first iPad came out, my first comment was: "Great device, but still too heavy, still too thick." And frankly, I still say the same. Two more milimeters less. 100 grams less. Then I will stop complaining.

big-picard_pad_5696.jpg


I want to wave my iPad in Picard's face and laugh: "Look, I got this now, and it's better and thinner and lighter than what they gave you 350 years in the future." What he's holding there doesn't look like it weighs a pound, so there is still some way to go. :p
 
I wish Apple would favour battery life over thinness.

It would be pretty easy to show that Apple isn't listening to--and hasn't listened to--customers since ... well, you know when.

Every new sw release FCP X, Aperture death, Pages...customers hated them. It was like they had no outside feedback.

Usability nightmares with iOS 7...which they don't learn from but instead bring into Yosemite and iOS 8.

And then there was bendgate, streamgate, delete-your-cloud-stuff-gate...

And now playing 'catch up' with features that Android has had for years...too bad. It was a good company.
 
This is theeee ipad of ipads. It's a monster! I don't see them going any thinner next year. The a9x will be more efficient and maybe we will see 15 hours on an iPad. I think battery life is the next change. We now have the iPad everyone has wanted.

Hold that thought...I think I read that many times after the release of the iPad Air...and we see how that turned out.
Don't get me wrong, I completely agree and keep all my fingers crossed for your statement becoming true next update :)

I strongly disagree. I am very much willing to sacrifice battery life for thinness (as long as the battery life doesn't go down to ridiculous levels). I think 90+% of all people ...
Hmmmm, I may be wrong, but everytime I read a post that has 90% sentences stating "I want..." (in all it's variations) but still claims to be speaking for 90% of any group of people...it does raise some doubts ...
 
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Vindication! More RAM is better. Everyone who has said otherwise is full of crap. FINALLY!

Yes. More RAM is better. That is not a surprise.

I still think that the problem with the tab reloading is not the 1GB of memory. I don't see why I need 1GB of memory to hold 5 tabs in Safari. Desktop browsers don't require that much memory, so why should a mobile browser need that?

I think there is still a bigger underlying problem in Safari or iOS. 2GB is the quick and easy fix, but somewhere in the software, memory is being wasted, and Apple doesn't seem to be able to fix it.
 
The 2GB in the iPad also reminds me not to update my iPad 4 to iOS 9. If Apple, who always thought 1GB is enough on an iPad, now thinks the next versions of iOS will require 2GB, they are certainly not kidding. I trust them on this...Apple can definitely screw up perfectly working hardware by releasing un-optimized software for it
 
According to Apple's battery life math, the battery life is still pretty much the same, because they never advertise "12.5 hours for video" or "13.6 hours for web browsing", but since the first iPad, they have made one single statement, and that is: "10 hours of battery life". I think Apple engineers are only targeting this one "sweet spot" of 10 hours. As long as they hit this, Phil Schiller will say the famous sentence: "...and the same 10 hours of battery life" with the emphasis being on "same".

Well, when you have a more powerful device, it is a little tricky to accurately compare battery live with a slower device. Do you compare how long they last operating at their maximum performance level, where the original Air would likely win? Or do you give them the same amount of processing to perform, such as playing the same HD video, where the Air 2 would likely win?

I would say it's safe to assume that the new iPad Air 2 can perform more computations on a single charge than the original iPad Air. Which in a manner of speaking gives it better battery life.
 
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