Just part of Tim Cook's vision of making "Insanely Outdated Products".
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First Machines Using Kaby Lake Processors Coming This Fall, but MacBook Pro Not Likely Among Them
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Well, at least it is some good news for most of the Mac lineup.
We need more Mac rumors on macrumors.com
We need more Mac rumors on macrumors.com
I would expect Kaby Lake processors in Macbook Pros early 2018. Apple like being a couple generations behind, while charging current day prices.
Because Broadwell was pathetic and apparently Skylake put it in a good enough state.
Except Skylake processors suitable for Macbook Pros have been around since late winter. Its now late summer. No Skylake Macbook Pros, still.
But it is ready, Apple just needs to make a heavier and thicker laptop to hold a larger battery and space for cooling. However they won't do it.
Intel doesn't pick and choose who buys their CPUs - anyone is free to buy them. Apple just doesn't buy the latest and greatest.
Why? Because they're cheap. They buy last gen parts and sell the computers as if they're next gen, and just rake in the profits.
So i've been holding out on buying a macbook pro to only only wait for the new already outdated macbook pro.
I'll summarize it for you in one word:
Greed.
Let's say you make Product A, you spend $1B in R&D, now everyone's already working on Product B but your Product A is still making money.
Like a movie, Product A always makes the most at the beginning, and then tapers off. You've realized that your tapering off is not as large as other companies, because you have brand value and your OS along with your focus on user experience, trackpad, usage of SSD's etc, make the small increments of other people's products mute.
You continue to sell Product A until the profit margins for you are not as good anymore (also considering product A has internals that are getting cheaper and cheaper, suppliers cannot sell their old stuff for the same price when they come out with new stuff, whereas Apple CAN)
Once that happens, you launch Product B to again massively boost your sales because many people were probably holding off on buying. Make a killing, and start working on Product C since everyone else is already launching Product C.
What you effectively do here is kind of like a drug dealer, you wait till your customers are desperate, and then give them a big dose. I mean Apple is the only company selling MORE laptops whilst everyone else is losing in sales.
As an executive, why would you suddenly want to copy what others are doing, especially when you can realize a majority of people don't care about the latest and greatest?
HobeSoundDarryl
macrumors G5
??? Change the name and a word or two...
Apple is making a new watchbands? Really? That's what they identified as a business big enough for them to invest in? I'm surprised they aren't researching a new platform for mixers and blenders...I feel sorry for Apple as they don't see mot have a focus anymore. I'd like to be in the meeting though..." What the hell should we do, now?" "How about watchbands, I mean lots of kids like those things!" "And it goes so well with our expertise!"
I know, I know. Watchbands makes tremendous sense for Apple but drones makes no sense for Intel.
LOL remember the time when Apple actually worked alongside Intel and got early access to their chips for 1 of their computer product releases? Those were the days.
But the Apple Watch Auto Unlock would trump TouchID. No action VS tapping a button.
Sadly this seems to be true. I don't see any other reason why they would
abandon upgrading their Macs completely.
When they killed some professional software a few years ago (Color, Final Cut),
I knew their reason was - "pay for the highly qualified support for the software not many people buy
or sell 10,000 more iPhones - of course! who cares about Final Cut".
But now they don't even upgrade their iPhones to the latest and greatest...
Are they really all in for the car? Seriously? A car???
Uh, no because the Kaby Lake chips won't ship until sometime in 2017. The 28W Skylake will outperform the 15W Kaby Lake chips.
Less than that. 5% tops. Intel is releasing this primarily to say they released something.
Sorry Mac users, no Kaby Lake Macbooks for you! You will use Skylake until 2019 and you will like it!
Yep, they have to wait until the 2 generation old chips are available in the surplus market in order to make Tim's profit margins.
More like 3 years behind, they are still selling Haswell for premium prices. Apple has jumped the shark. Tim is letting the house that Steve built fall into a shambles.
That happened once, with the special overheating, Merom chip that shipped with the original MacBook Air. It was so advanced it frequently had to shut down a core. /s
People forget that in October 2010, Apple under Steve Jobs released a brand new 13" MacBook Pro with an 18 month old Core 2 Duo chip when everyone else was shipping the Nehalem Core i5/i7 chips
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The MacBook Pro needs an update, but your story is incomplete
- MacBook has a Skylake processor
- 13" MacBook Pro has a Broadwell processor
There is not much performance difference between Haswell, Broadwell, Skylake, and Kaby Lake from gen to gen. The Skylake 15" MacBook Pro will be a nice jump, but any jump from Skylake to Kaby Lake next year will not be that significant.
I use a 2014 base 13 in Macbook Air to do everything I need. It hums along like a champ. No problems and no issues. My son is using a 4 year old Macbook Air for High School...no problems and no issues. My daughter is using a 4 year old Macbook Air at University.....no problems no issues.
I would love to buy a new laptop, with the latest processor and maybe new features (like touch ID).....but frankly, it is very hard to justify when my base level machine is performing so well. Most of the user experience is dictated by the software, so unless you are running speciality applications that really need cutting edge processing power, it is difficult to justify upgrading these machines. They are just so well built.
I would love to buy a new laptop, with the latest processor and maybe new features (like touch ID).....but frankly, it is very hard to justify when my base level machine is performing so well. Most of the user experience is dictated by the software, so unless you are running speciality applications that really need cutting edge processing power, it is difficult to justify upgrading these machines. They are just so well built.
I suppose, but not everyone (like me) has an Apple Watch. Thus far I have no compelling desire to get one either.
Steve said that for a company to make great computers, it needed to control the silicon. Apple is clearly concentrating on ARM and has been for some time now.
Why do people assume the next MBPs will use chips from a company as unreliable as Intel when Apple keeps pushing ARM as the future?
Why do people assume the next MBPs will use chips from a company as unreliable as Intel when Apple keeps pushing ARM as the future?