In a Sun-Tzu Art of war way.. It might make sense to not release it until Facebook/Meta buckles. However I think I rather see that Apple joins the fray sooner then later though, since I do believe Apple is in danger of "resting on its laurels" with their products..
An AR/VR device that is mainstream and good enough for remote-working and communication.. ALL other advancements are a plus ontop…
Smartphones or the small screen with touch input is starting to show diminishing returns. AR glasses will be a way to advance past the inferior usage model of a smartphone… If there is no advancement here, iPhone will likely start going downhill soon with early signs already showing.. Android will soon be fast and "good enoughTM" to roll over iPhone… IF there is no differentiator, AR is the only thing I see that can be that, along w Ai.
Investigating a new UI paradigm, or rather a new display technology, can’t be bad. Even if it goes the way of Apple TV.
I believe that releasing a product will lead to them getting real evolutionary advancement based on costumer experience and design iteration… You might think the iPhone came suddenly without pre-amble.. Not true, they made the iPod and the iPhone came from that AND it was an open secret that Apple would do A phone for years and years... The real surprise was that it revolutionized the entire computing industry...
Do I believe it will be a super-hit-out-the-park product version 1? Likely not. Apple will stumble with input since they always have.. But it will show IF just using your hands is enough for AR/VR input. IF Apple releases an API for controlling input AND their glasses sell enough.. The Logitechs and others will make input devices that are superiour.. Why would it be any different here then Mac/PC and mice/keyboards/drawing tablets? You enjoy your Apple mice? I didn’t think so! I want force feedback and minute control… That is something I am willing to pay 500$ for on its own for a better experience. Provided it means I can do art in a similar way to using a brush and feel microtensions and the surface of a canvas or sculpture. A product like that is an engineering challenge… It takes iteration and development over time. Let the wacoms/Logitechs do their best to make gaming/design/excercise versions…
In essence, Apple should make some sleek gloves with basic good functionality and awesome design. Then release an open API for development.
Apple CAN make superior AR/VR glasses AND Apple has the cpu’s that are ideal for this.. Apple is the best/biggest company at making mobile devices + they have the moneybags to pull it off.
AR/VR will prove to be another display technology… If you think about it, HOW do you expect to make a display that BLOWS the entirety of the tech world away and attracts the whole world to your platform (What Meta is trying) It’s a display technology that Apple needs to figure out. And they will..
IS Meta likely to figure out a platform for mobile devices? I doubt it… They would do ALOT better at figuring out a software/communications AR/VR platform then hardware… I bet they will pull out soon enough from the hardware game and do Facebook for AR/VR instead… If anything, they are hurting themselves putting so much resources towards hardware and making an entire hardware platform instead of focusing on building facebook for AR/VR… Realistically, Apple SHOULD be so far ahead in hardware that their efforts will faceplant. They should reach out to apple and make a deal where they capitulate their hardware IF apple prioritizes facebook on their devices(like the google deal)… It would be a kickass strategy (one that Apple would likely consider and take, but imho shouldn’t…)
I predict eyes to win out in the “mousing wars" Eyes can track and do "clicking" infinitely faster then a hand… It’s the highest bandwith organ with a low latency connection to the brain (superfast muscles) Yes, likely the fastest/most accurate way to sort and organize items. HOWEVER probably tiring and best for short bursts of organizing/doing tasks. Also alot of people suffer from eye issues soooo. Who knows. Very interesting though…
In short, I think Tim Cook is right, apple needs to put out something now or loose valuable r&d and patents. Heck, if it looks cool and works w iphone well… It will be a winner in a short time… All though, I DO think no-one wants to walk around with a “mug-me" advertisement of 3000$ on their face… I am sure it will take off just by novelty. But there needs to be a cheaper version for daily AR fast… And it will come…