$5k on apps & software is probably more than a bit out of the ordinary, but all the hardware isn't that strange.
The fact that Apple's products all work so well together makes it very desirable to make a complete switch. The fact that by and large, most of us have excellent shopping experiences in Apple stores also makes us as consumers want to be repeat customers.
I used Mac Pro's in my recording studios for years, but for personal use had been all PC until the iPad came out. Once I got my hands on one it was all over. Some people like to trash talk on iOS, but it's really quite brilliant. Most people still need an actual computer and all the other cool stuff that goes along with it--products like the iPad & iPhone have had a really impressive pull-through affect for Apple.
The fact that Apple's products all work so well together makes it very desirable to make a complete switch. The fact that by and large, most of us have excellent shopping experiences in Apple stores also makes us as consumers want to be repeat customers.
I used Mac Pro's in my recording studios for years, but for personal use had been all PC until the iPad came out. Once I got my hands on one it was all over. Some people like to trash talk on iOS, but it's really quite brilliant. Most people still need an actual computer and all the other cool stuff that goes along with it--products like the iPad & iPhone have had a really impressive pull-through affect for Apple.