Fitbit Announces New $200 Smart Wearable 'Blaze' With Touchscreen Display

[bikermahn]

How much of an investment is involved in the platform beyond the initial hardware?

Think of investment as beyond dollars. My investment into a platform would be #1 the Data. For others it may be that everybody they know has that device, and many of them have a kind of competition or scoreboard for your friends.

Maybe someone bought a fitbit scale, and has a fitbit, and all their friends have a fitbit. Will that person go and buy an apple watch, garmin or other device? Probably not. If they are looking for a "smart" watch then I would bet they will look into the fitbit.

 

[bobob]

There's such a thing as fitbit fanboys?!?

 

[bikermahn]

There's such a thing as fitbit fanboys?!?

Not so much fanboys but fangirls

 

[matt9013]

Will most likely get this. When it comes to Fitness Fitbit does it a lot better than Apple and the AW. Nothing against Apple, they just aren't a fitness company. Doubt even the AW2 can compete in that department.

As for smartwatch features Apple and Samsung take it home all the time. Just not in the fitness section.