Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Fitbit Debuts New $150 Fashion-Focused 'Luxe' Fitness Tracker

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
69,575
40,746


Fitbit, one of Apple's competitors in the wearable space, today announced the launch of the Fitbit Luxe, its latest fitness and wellness wristband.


Priced at $150, the Fitbit Luxe features a small color display that's the size of the Fitbit band, which comes in colors that include white, black, and pink, with the watch body available in gold, black, and silver.

The Fitbit Luxe is Fitbit's thinnest tracker with a touchscreen to date, and Fitbit expects it to be more comfortable for people to use while sleeping.

Like other Fitbit devices, it offers activity tracking and monitoring of steps taken, distance traveled, and calories burned, plus it can receive call and text notifications.

There are sleep tracking functions, and when connected to a phone's GPS, it can measure real-time pace and distance for runs and jogs. It is water resistant so it can be worn in the pool or in the ocean, and it lasts for five days without needing to be charged.

fitbit-luxe.jpg

As The Verge points out, the Luxe has more of a fashion orientation than Fitbit's prior devices, which is a tactic that Apple tried with the initial Apple Watch launch before changing its advertising to more of a health and fitness focus. "Fitness & wellness goes fashion-forward," reads Fitbit's Luxe marketing materials.

Fitbit has made a range of accessories available for the Luxe, including various link and mesh bracelet options, along with double wrap and woven bands.

The $150 price point includes six months of Fitbit's Premium service, which normally costs $9.99 per month. Fitbit Premium includes advanced tracking insights, sleep tools, workout options, and mindfulness sessions with Deepak Chopra.

The Fitbit Luxe can be pre-ordered as of today, and Fitbit says it will ship out in late May.

Article Link: Fitbit Debuts New $150 Fashion-Focused 'Luxe' Fitness Tracker
 
Article Link
https://www.macrumors.com/2021/04/19/fitbit-luxe-fitness-tracker/
The only thing that has been keeping me from getting an Apple Watch is FitBit’s great sleep tracking. Now that Google owns them I really would like to get away from them. I just wish Apple would add native sleep tracking. Are there any good sleep tracking apps?

I also wish there was a good way to import the archive data you can download from FitBit’s website into Apple Health. Unfortunately I’ve only ever found apps that sync using FitBit’s API and that doesn’t expose all data.
 
  • Like
Reactions: CarpalMac and MarkIII
I’d probably like this if it had its own GPS and didn’t offer a monthly “premium” option.

I’ll stick to my Apple Watch, for now.
 
  • Like
Reactions: 0924487
I could never go back after my Apple Watch. They would need to pull a MUCH more impressive bunny out of their hat to ever grab my attention again.

Still, it's nice to see they're still in the game. My Fitbit, which someone just gave to me, was my gateway drug to try the Apple Watch. Also not everyone wants, needs, can afford or has the right ecosystem for the Apple Watch. Options are good. Hopefully Fitbit stays around for a while.
 
Tired, but tried and true. -There's a market for this. My wife reluctantly got an Apple Watch SE last month (work basically paid for it), but really dislikes the larger size of the smallest model, and daily charge requirement. Apple Watch is my go to, with some critical apps I rely on. But if that wasn't a need, I'd likely get one of these if tracking exercise/steps/sleep was my only focus. The 5 day battery life is a big plus, and if you really had no need for glucose tracking, music, podcasts, payment, auth apps, weather... then this is more than fine for a lot of people.
 
  • Like
Reactions: 5105973, philryan, u+ive and 2 others
Corsig said:
Fitbit has a very loyal fan base. Nothing wrong with competition and giving your users new options. Not everyone is an Apple fanboy(girl) like we are
Click to expand...
I agree! We need competition, we want Apple to win, but if they dominate the market they’re slow to innovate, with minor updates happening yearly. I feel like that was the iPad until the Pro, and it’s been 3 generations of Apple watches with minor sensor improvements.
 
Looks nice for $150. I have the Sense and almost went to AW, but I wanted to keep my fitbit history (even though they are now owned by google). I get 4 days with Sense for my usage.
 
  • Like
Reactions: MarkIII
_Spinn_ said:
The only thing that has been keeping me from getting an Apple Watch is FitBit’s great sleep tracking. Now that Google owns them I really would like to get away from them. I just wish Apple would add native sleep tracking. Are there any good sleep tracking apps?

I also wish there was a good way to import the archive data you can download from FitBit’s website into Apple Health. Unfortunately I’ve only ever found apps that sync using FitBit’s API and that doesn’t expose all data.
Click to expand...
Autosleep has worked pretty great for years.
 
  • Like
  • Love
Reactions: AirunJae, SFjohn, philryan and 1 other person
No clue about FitBit, but certainly won't buy anything related to Google if I have a choice. I have a Garmin fitness watch, but it is more about fitness than health. At 63, I only care about tracking my vital signs and sleep. I don't won't to be annoyed by fitness messaging like how many steps I take, etc. I couldn't care less for the fitness information. Just give me the health information I need to stay healthy and track my vital signs.
 
  • Like
Reactions: femike
No more functionality or style than any of Xiaomi or Huawei's $30 offerings, which also have a number of the "premium" features included and sync to AH.
 
  • Like
Reactions: shinemoon
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back