Fixed it for them

Italianblend

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Original poster
Mar 21, 2011
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Fatima
I fixed the ipad video for Apple, since they don't have the time...improvements in italics

Jony Ive:
“Our Goal was to take all the amazing things that you can do with a full size iPad, but pack them into a product that was so much smaller, with less computing power, and with less resolution than a full-size iPad. And that’s what we did with the new iPad mini.”

Michael Tchao:
“So, when we decided to make the iPad mini, we wanted to make sure it had all the features that makes iPad so magical, except for the retina display and modern chip. We began with a display that doesn’t even come close to the new iPad. So all your apps and content don’t look nearly as good. And at 7.9 inches, it’s still small enough to fit into your hand, even though the reason we didn’t widen the iPhone 5 is because it wasn’t supposed to fit in one hand…”… “it has a dual core A5 chip, apple’s current chip…two generations ago.”

Jony Ive:
“If all we had done is take the original iPad and just reduce it, all that you would be aware of was everything that was just missing, like the modern chip and retina resolution that has become standard on all of our other products.” … “That there is inherent loss in just reducing a product in size, even though this is actually a scaled-down iPad 2.” And what we did, was we went back to the very beginning of iPad 2 and made sure it was a reduction of it, so that we could come out in 5 months and make a retina iPad mini that would maximize our cash flow for essentially the same device

Disclaimer: this is just for fun, and these people didn't really say these things, even though they are true. =)
 
Last edited:

darngooddesign

macrumors G3
Jul 4, 2007
9,323
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Atlanta, GA
...even though the reason we didn’t widen the iPhone 5 is because it wasn’t supposed to fit in one hand
I know you're being snarky, but the important thing to remember is that the Mini is supposed to fit in one hand, and the iPhone 5 is supposed to be operable with one hand.

Crucial difference no?
 
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Italianblend

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Mar 21, 2011
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Yes, of course. But I do feel the whole one-handed iphone 5 thing is over-rated. It wouldn't hurt to have widened it a bit. Most of the screenshots show people actually manipulating the ipad mini with one hand.
 
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darngooddesign

macrumors G3
Jul 4, 2007
9,323
242
Atlanta, GA
Yes, of course. But I do feel the whole one-handed iphone 5 thing is over-rated. It wouldn't hurt to have widened it a bit. Most of the screenshots show people actually manipulating the ipad mini with one hand.
Please show those shots as I have a hard time believeing anyone with normal hands can operate the whole screen one handed; as opposed to holding it with one hand and operating it with the other. FWIW I do think it could have been widened a little.
 
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Italianblend

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Mar 21, 2011
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if you look at the apple video, you'll see the doctor using the ipad mini with one hand. He is manipulating it with his thumb.
 
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craftytony

macrumors regular
Oct 3, 2012
226
0
Sycamore, IL
I fixed the ipad video TEXT for you Italian Blend...improvements in bold italics

Jony Ive:
“Our Goal was to take all the amazing things that you can do with a full size iPad, but pack them into a product that was so much smaller, with less computing power, because our devices are highly engineered and don't need the processing power like our android counterparts and with less resolution than a full-size iPad, so it will be similar to current 7" tablets on the market. And that’s what we did with the new iPad mini.”

Michael Tchao:
“So, when we decided to make the iPad mini, we wanted to make sure it had all the features that makes iPad so magical, except for the retina display and modern chip, because once again, we don't need the processing power for IOS to perform smoothly and our competitiors are still playing catch up in display quality. We began with a display that doesn’t even come close to the new iPad, because this isn't a full sized ipad. So all your apps and content don’t look nearly as good, but still MUCH better than an android tablet with blown up phone apps. And at 7.9 inches, it’s still small enough to fit into your hand, even though the reason we didn’t widen the iPhone 5 is because it wasn’t supposed to fit in one hand…and this isn't an iphone that you would want to use consistently one-handed”… “it has a dual core A5 chip, apple’s current chip…two generations ago, which is still going to outperform the competitors who make you pay for current chips to sell to the 1% of people that actually think it's cool to brag about specs
Jony Ive:
“If all we had done is take the original iPad and just reduce it, all that you would be aware of was everything that was just missing, like the modern chip and retina resolution that has become standard on all of our other products, and unfortunately still hard to come by on android products” … “That there is inherent loss in just reducing a product in size, even though this is actually a scaled-down iPad 2, which is awesome” And what we did, was we went back to the very beginning of iPad 2 and made sure it was a reduction of it, so that we could come out in 5 months and make a retina iPad mini that would maximize our cash flow for essentially the same device, when we actually have those displays made and ready for market and able to put them in the device without raising the cost
 
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Italianblend

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Mar 21, 2011
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You are justifying low standards only on the premise of apple staying on par with their competition.

Retina is really becoming the standard for all apple devices. And they will do it eventually, and I admit I might have done the same. It's a good business decision.

Put it this way: ipod touch is retina. You'd think that they would want a new model ipad to have the same or better display than that. iPad is so much more geared to viewing content that the ipod touch is.
 
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Yr Blues

macrumors 68020
Jan 14, 2008
2,191
198
OP, come back to this thread once you played with one at the store. :apple:

The iPad mini 2 will have retina, then the original iPad mini will sell for $229 … you just see
 
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Italianblend

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Mar 21, 2011
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OP, come back to this thread once you played with one at the store. :apple:

The iPad mini 2 will have retina, then the original iPad mini will sell for $229 … you just see
I hope that it does have retina. I will consider buying it then...

But they have the capability to do it now.
 
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Yr Blues

macrumors 68020
Jan 14, 2008
2,191
198
I hope that it does have retina. I will consider buying it then...

But they have the capability to do it now.
i suspect they were maxing out on their production line and couldn't get the factories to crank out enough retina displays

they have to be incremental about the new size

and it's a way to maximize profits
 
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jmpnop

macrumors 6502a
Aug 8, 2010
821
34
I fixed the ipad video TEXT for you Italian Blend...improvements in bold italics

Jony Ive:
“Our Goal was to take all the amazing things that you can do with a full size iPad, but pack them into a product that was so much smaller, with less computing power, because our devices are highly engineered and don't need the processing power like our android counterparts and with less resolution than a full-size iPad, so it will be similar to current 7" tablets on the market. And that’s what we did with the new iPad mini.”

Michael Tchao:
“So, when we decided to make the iPad mini, we wanted to make sure it had all the features that makes iPad so magical, except for the retina display and modern chip, because once again, we don't need the processing power for IOS to perform smoothly and our competitiors are still playing catch up in display quality. We began with a display that doesn’t even come close to the new iPad, because this isn't a full sized ipad. So all your apps and content don’t look nearly as good, but still MUCH better than an android tablet with blown up phone apps. And at 7.9 inches, it’s still small enough to fit into your hand, even though the reason we didn’t widen the iPhone 5 is because it wasn’t supposed to fit in one hand…and this isn't an iphone that you would want to use consistently one-handed”… “it has a dual core A5 chip, apple’s current chip…two generations ago, which is still going to outperform the competitors who make you pay for current chips to sell to the 1% of people that actually think it's cool to brag about specs”
Jony Ive:
“If all we had done is take the original iPad and just reduce it, all that you would be aware of was everything that was just missing, like the modern chip and retina resolution that has become standard on all of our other products, and unfortunately still hard to come by on android products” … “That there is inherent loss in just reducing a product in size, even though this is actually a scaled-down iPad 2, which is awesome” And what we did, was we went back to the very beginning of iPad 2 and made sure it was a reduction of it, so that we could come out in 5 months and make a retina iPad mini that would maximize our cash flow for essentially the same device, when we actually have those displays made and ready for market and able to put them in the device without raising the cost”
First of all, nobody is comparing iPad mini to an android tablet. The A5 chip in iPad mini is purely a business decision, just leave it at that and stop blindly defending Apple.
 
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Southernboyj

macrumors 68000
Mar 8, 2012
1,653
39
Mobile, AL
I fixed the ipad video for Apple, since they don't have the time...improvements in italics

Jony Ive:
“Our Goal was to take all the amazing things that you can do with a full size iPad, but pack them into a product that was so much smaller, with less computing power, and with less resolution than a full-size iPad. And that’s what we did with the new iPad mini.”

Michael Tchao:
“So, when we decided to make the iPad mini, we wanted to make sure it had all the features that makes iPad so magical, except for the retina display and modern chip. We began with a display that doesn’t even come close to the new iPad. So all your apps and content don’t look nearly as good. And at 7.9 inches, it’s still small enough to fit into your hand, even though the reason we didn’t widen the iPhone 5 is because it wasn’t supposed to fit in one hand…”… “it has a dual core A5 chip, apple’s current chip…two generations ago.”

Jony Ive:
“If all we had done is take the original iPad and just reduce it, all that you would be aware of was everything that was just missing, like the modern chip and retina resolution that has become standard on all of our other products.” … “That there is inherent loss in just reducing a product in size, even though this is actually a scaled-down iPad 2.” And what we did, was we went back to the very beginning of iPad 2 and made sure it was a reduction of it, so that we could come out in 5 months and make a retina iPad mini that would maximize our cash flow for essentially the same device

Disclaimer: this is just for fun, and these people didn't really say these things, even though they are true. =)

Ahahahahaha, you win 1 internet.
 
Comment

sc4rf4c3

macrumors regular
Oct 10, 2012
190
41
Before operating a 5.5" device with one hand is impossible. Now operating a 7.9" device with one hand is possible. Apple once again defies the laws of physics.
 
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craftytony

macrumors regular
Oct 3, 2012
226
0
Sycamore, IL
First of all, nobody is comparing iPad mini to an android tablet. The A5 chip in iPad mini is purely a business decision, just leave it at that and stop blindly defending Apple.
I didn't realize there were some guidelines on this site stating you can't compare to an android device.

Sounds like someone is blindly defending android...
 
Comment

jmpnop

macrumors 6502a
Aug 8, 2010
821
34
I didn't realize there were some guidelines on this site stating you can't compare to an android device.

Sounds like someone is blindly defending android...
The thread wasn't about Android vs iPad at all, how is comparing them relevant here? If you want to bash Android, go start a different thread.
 
Comment

craftytony

macrumors regular
Oct 3, 2012
226
0
Sycamore, IL
The thread wasn't about Android vs iPad at all, how is comparing them relevant here? If you want to bash Android, go start a different thread.
This thread also wasn't about bashing other people. If you want to bash me, go start a different thread :)
 
Comment

Buckeyestar

macrumors 6502a
Sep 17, 2011
804
39
I fixed the ipad video for Apple, since they don't have the time...improvements in italics

Jony Ive:
“Our Goal was to take all the amazing things that you can do with a full size iPad, but pack them into a product that was so much smaller, with less computing power, and with less resolution than a full-size iPad. And that’s what we did with the new iPad mini.”

Michael Tchao:
“So, when we decided to make the iPad mini, we wanted to make sure it had all the features that makes iPad so magical, except for the retina display and modern chip. We began with a display that doesn’t even come close to the new iPad. So all your apps and content don’t look nearly as good. And at 7.9 inches, it’s still small enough to fit into your hand, even though the reason we didn’t widen the iPhone 5 is because it wasn’t supposed to fit in one hand…”… “it has a dual core A5 chip, apple’s current chip…two generations ago.”

Jony Ive:
“If all we had done is take the original iPad and just reduce it, all that you would be aware of was everything that was just missing, like the modern chip and retina resolution that has become standard on all of our other products.” … “That there is inherent loss in just reducing a product in size, even though this is actually a scaled-down iPad 2.” And what we did, was we went back to the very beginning of iPad 2 and made sure it was a reduction of it, so that we could come out in 5 months and make a retina iPad mini that would maximize our cash flow for essentially the same device

Disclaimer: this is just for fun, and these people didn't really say these things, even though they are true. =)
Regarding your "disclaimer", just because you think it doesn't make it true.

The lines you altered weren't false. They never said they were comparing it to the retina iPad. The fact is they still sell the non retina iPad 2 with the A5 chip. That is the comparison they're making. If you want to compare to the retina iPad, that's your option.
 
Comment

tomhut

macrumors member
Sep 7, 2004
79
5
London
You are justifying low standards only on the premise of apple staying on par with their competition.

Retina is really becoming the standard for all apple devices. And they will do it eventually, and I admit I might have done the same. It's a good business decision.

Put it this way: ipod touch is retina. You'd think that they would want a new model ipad to have the same or better display than that. iPad is so much more geared to viewing content that the ipod touch is.
Putting a retina display in the iPad mini just isn't feasible today. It would increase the cost, thickness, weight and cut battery life.
 
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Italianblend

macrumors 68000
Original poster
Mar 21, 2011
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237
Fatima
The iPad 3 and 4 are a bit heavy, and Apple doesn't seem to care. They could've done it. But I can understand wanting a lighter device.
 
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KeepCalmPeople

macrumors 65816
Sep 5, 2012
1,288
351
San Francisco Bay Area, California
Regarding the whole Retina debate, I think the bigger question is when is iOS going to be fundamentally modified for developers to allow for a variety of screen resolutions with the same aspect ratio, without developers having to recode apps to support them?
 
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Tigger11

macrumors 6502
Jul 2, 2009
450
209
Rocket City, USA
I hope that it does have retina. I will consider buying it then...

But they have the capability to do it now.
No actually they don't as has been discussed everywhere. Apple couldnt make a 30% shrunk iPad 3 resolution screen just 7 months after bringing out the Ipad 3. Not at a reasonable cost (ie less then iPad 3 screen cost) in high quality (ie not alot of returns) and high quantity (ie millions a month). There are over 3 million pixels in the iPad retina screen, shrinking that tech and making it cost effective and easily reproducible is not easy, and doesnt happen over night.
 
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mattopotamus

macrumors G5
Jun 12, 2012
13,361
3,576
I feel like the mini is not suppose to compete with the nexus....that is what the ipad is for. Most people using a mini will use it as a reader, with the added benefit of IOS.
 
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Tigger11

macrumors 6502
Jul 2, 2009
450
209
Rocket City, USA
The A5 chip in iPad mini is purely a business decision, just leave it at that and stop blindly defending Apple.
I strongly disagree, it's much more likely its a engineering decision then anything else. The price difference between the processors is small (thats the only business reason to do it), however given the more powerful processor draws quite a bit more power and generates more heat all while not being needed to run a 1024x768 screen as has been proven on the iPad 2 for the last 19 months, drove them to use the die shrunk A5.
 
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jmpnop

macrumors 6502a
Aug 8, 2010
821
34
I strongly disagree, it's much more likely its a engineering decision then anything else. The price difference between the processors is small (thats the only business reason to do it), however given the more powerful processor draws quite a bit more power and generates more heat all while not being needed to run a 1024x768 screen as has been proven on the iPad 2 for the last 19 months, drove them to use the die shrunk A5.
If A5 is not needed to run 1024x768, why did Apple upgrade iPhone 5 to A6 when its resolution (1136x640) is less than iPad mini(1024x768)? If heat and power were the issues, how were they able to fit A6 in a MUCH smaller device (iPhone)? Moreover, the next iPad mini will have A6, its just the way Apple wants it to be - iPad mini a generation behind the flagship iPad (9.7").
 
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