Fixed it for them

Discussion in 'iPad' started by Italianblend, Oct 24, 2012.

  1. Italianblend, Oct 24, 2012
    Last edited: Oct 24, 2012

    Italianblend macrumors 68000

    Italianblend

    Joined:
    Mar 21, 2011
    Location:
    Fatima
    #1
    I fixed the ipad video for Apple, since they don't have the time...improvements in italics

    Jony Ive:
    “Our Goal was to take all the amazing things that you can do with a full size iPad, but pack them into a product that was so much smaller, with less computing power, and with less resolution than a full-size iPad. And that’s what we did with the new iPad mini.”

    Michael Tchao:
    “So, when we decided to make the iPad mini, we wanted to make sure it had all the features that makes iPad so magical, except for the retina display and modern chip. We began with a display that doesn’t even come close to the new iPad. So all your apps and content don’t look nearly as good. And at 7.9 inches, it’s still small enough to fit into your hand, even though the reason we didn’t widen the iPhone 5 is because it wasn’t supposed to fit in one hand…”… “it has a dual core A5 chip, apple’s current chip…two generations ago.”

    Jony Ive:
    “If all we had done is take the original iPad and just reduce it, all that you would be aware of was everything that was just missing, like the modern chip and retina resolution that has become standard on all of our other products.” … “That there is inherent loss in just reducing a product in size, even though this is actually a scaled-down iPad 2.” And what we did, was we went back to the very beginning of iPad 2 and made sure it was a reduction of it, so that we could come out in 5 months and make a retina iPad mini that would maximize our cash flow for essentially the same device

    Disclaimer: this is just for fun, and these people didn't really say these things, even though they are true. =)
     
  2. darngooddesign macrumors G3

    Joined:
    Jul 4, 2007
    Location:
    Atlanta, GA
    #2
    I know you're being snarky, but the important thing to remember is that the Mini is supposed to fit in one hand, and the iPhone 5 is supposed to be operable with one hand.

    Crucial difference no?
     
  3. Italianblend thread starter macrumors 68000

    Italianblend

    Joined:
    Mar 21, 2011
    Location:
    Fatima
    #3
    Yes, of course. But I do feel the whole one-handed iphone 5 thing is over-rated. It wouldn't hurt to have widened it a bit. Most of the screenshots show people actually manipulating the ipad mini with one hand.
     
  4. darngooddesign macrumors G3

    Joined:
    Jul 4, 2007
    Location:
    Atlanta, GA
    #4
    Please show those shots as I have a hard time believeing anyone with normal hands can operate the whole screen one handed; as opposed to holding it with one hand and operating it with the other. FWIW I do think it could have been widened a little.
     
  5. Italianblend thread starter macrumors 68000

    Italianblend

    Joined:
    Mar 21, 2011
    Location:
    Fatima
    #5
    if you look at the apple video, you'll see the doctor using the ipad mini with one hand. He is manipulating it with his thumb.
     
  6. craftytony macrumors regular

    craftytony

    Joined:
    Oct 3, 2012
    Location:
    Sycamore, IL
    #6
    I fixed the ipad video TEXT for you Italian Blend...improvements in bold italics

    Jony Ive:
    “Our Goal was to take all the amazing things that you can do with a full size iPad, but pack them into a product that was so much smaller, with less computing power, because our devices are highly engineered and don't need the processing power like our android counterparts and with less resolution than a full-size iPad, so it will be similar to current 7" tablets on the market. And that’s what we did with the new iPad mini.”

    Michael Tchao:
    “So, when we decided to make the iPad mini, we wanted to make sure it had all the features that makes iPad so magical, except for the retina display and modern chip, because once again, we don't need the processing power for IOS to perform smoothly and our competitiors are still playing catch up in display quality. We began with a display that doesn’t even come close to the new iPad, because this isn't a full sized ipad. So all your apps and content don’t look nearly as good, but still MUCH better than an android tablet with blown up phone apps. And at 7.9 inches, it’s still small enough to fit into your hand, even though the reason we didn’t widen the iPhone 5 is because it wasn’t supposed to fit in one hand…and this isn't an iphone that you would want to use consistently one-handed”… “it has a dual core A5 chip, apple’s current chip…two generations ago, which is still going to outperform the competitors who make you pay for current chips to sell to the 1% of people that actually think it's cool to brag about specs
    Jony Ive:
    “If all we had done is take the original iPad and just reduce it, all that you would be aware of was everything that was just missing, like the modern chip and retina resolution that has become standard on all of our other products, and unfortunately still hard to come by on android products” … “That there is inherent loss in just reducing a product in size, even though this is actually a scaled-down iPad 2, which is awesome” And what we did, was we went back to the very beginning of iPad 2 and made sure it was a reduction of it, so that we could come out in 5 months and make a retina iPad mini that would maximize our cash flow for essentially the same device, when we actually have those displays made and ready for market and able to put them in the device without raising the cost
     
  7. Italianblend thread starter macrumors 68000

    Italianblend

    Joined:
    Mar 21, 2011
    Location:
    Fatima
    #7
    You are justifying low standards only on the premise of apple staying on par with their competition.

    Retina is really becoming the standard for all apple devices. And they will do it eventually, and I admit I might have done the same. It's a good business decision.

    Put it this way: ipod touch is retina. You'd think that they would want a new model ipad to have the same or better display than that. iPad is so much more geared to viewing content that the ipod touch is.
     
  8. darngooddesign macrumors G3

    Joined:
    Jul 4, 2007
    Location:
    Atlanta, GA
    #8
    But he can't operate the entire width with one hand and that's the difference. I can operate some of my ipad 2's screen with one hand.
     
  9. Yr Blues macrumors 68020

    Joined:
    Jan 14, 2008
    #9
    OP, come back to this thread once you played with one at the store. :apple:

    The iPad mini 2 will have retina, then the original iPad mini will sell for $229 … you just see
     
  10. Italianblend thread starter macrumors 68000

    Italianblend

    Joined:
    Mar 21, 2011
    Location:
    Fatima
    #10
    I hope that it does have retina. I will consider buying it then...

    But they have the capability to do it now.
     
  11. Yr Blues macrumors 68020

    Joined:
    Jan 14, 2008
    #11
    i suspect they were maxing out on their production line and couldn't get the factories to crank out enough retina displays

    they have to be incremental about the new size

    and it's a way to maximize profits
     
  12. jmpnop macrumors 6502a

    jmpnop

    Joined:
    Aug 8, 2010
    #12
    First of all, nobody is comparing iPad mini to an android tablet. The A5 chip in iPad mini is purely a business decision, just leave it at that and stop blindly defending Apple.
     
  13. Southernboyj macrumors 68000

    Southernboyj

    Joined:
    Mar 8, 2012
    Location:
    Mobile, AL
    #13

    Ahahahahaha, you win 1 internet.
     
  14. sc4rf4c3 macrumors regular

    Joined:
    Oct 10, 2012
    #14
    Before operating a 5.5" device with one hand is impossible. Now operating a 7.9" device with one hand is possible. Apple once again defies the laws of physics.
     
  15. craftytony macrumors regular

    craftytony

    Joined:
    Oct 3, 2012
    Location:
    Sycamore, IL
    #15
    I didn't realize there were some guidelines on this site stating you can't compare to an android device.

    Sounds like someone is blindly defending android...
     
  16. jmpnop macrumors 6502a

    jmpnop

    Joined:
    Aug 8, 2010
    #16
    The thread wasn't about Android vs iPad at all, how is comparing them relevant here? If you want to bash Android, go start a different thread.
     
  17. craftytony macrumors regular

    craftytony

    Joined:
    Oct 3, 2012
    Location:
    Sycamore, IL
    #17
    This thread also wasn't about bashing other people. If you want to bash me, go start a different thread :)
     
  18. Buckeyestar macrumors 6502a

    Buckeyestar

    Joined:
    Sep 17, 2011
    #18
    Regarding your "disclaimer", just because you think it doesn't make it true.

    The lines you altered weren't false. They never said they were comparing it to the retina iPad. The fact is they still sell the non retina iPad 2 with the A5 chip. That is the comparison they're making. If you want to compare to the retina iPad, that's your option.
     
  19. tomhut macrumors member

    tomhut

    Joined:
    Sep 7, 2004
    Location:
    London
    #19
    Putting a retina display in the iPad mini just isn't feasible today. It would increase the cost, thickness, weight and cut battery life.
     
  20. Italianblend thread starter macrumors 68000

    Italianblend

    Joined:
    Mar 21, 2011
    Location:
    Fatima
    #20
    The iPad 3 and 4 are a bit heavy, and Apple doesn't seem to care. They could've done it. But I can understand wanting a lighter device.
     
  21. KeepCalmPeople macrumors 65816

    KeepCalmPeople

    Joined:
    Sep 5, 2012
    Location:
    San Francisco Bay Area, California
    #21
    Regarding the whole Retina debate, I think the bigger question is when is iOS going to be fundamentally modified for developers to allow for a variety of screen resolutions with the same aspect ratio, without developers having to recode apps to support them?
     
  22. Tigger11 macrumors 6502

    Joined:
    Jul 2, 2009
    Location:
    Rocket City, USA
    #22
    No actually they don't as has been discussed everywhere. Apple couldnt make a 30% shrunk iPad 3 resolution screen just 7 months after bringing out the Ipad 3. Not at a reasonable cost (ie less then iPad 3 screen cost) in high quality (ie not alot of returns) and high quantity (ie millions a month). There are over 3 million pixels in the iPad retina screen, shrinking that tech and making it cost effective and easily reproducible is not easy, and doesnt happen over night.
     
  23. mattopotamus macrumors G5

    mattopotamus

    Joined:
    Jun 12, 2012
    #23
    I feel like the mini is not suppose to compete with the nexus....that is what the ipad is for. Most people using a mini will use it as a reader, with the added benefit of IOS.
     
  24. Tigger11 macrumors 6502

    Joined:
    Jul 2, 2009
    Location:
    Rocket City, USA
    #24
    I strongly disagree, it's much more likely its a engineering decision then anything else. The price difference between the processors is small (thats the only business reason to do it), however given the more powerful processor draws quite a bit more power and generates more heat all while not being needed to run a 1024x768 screen as has been proven on the iPad 2 for the last 19 months, drove them to use the die shrunk A5.
     
  25. jmpnop macrumors 6502a

    jmpnop

    Joined:
    Aug 8, 2010
    #25
    If A5 is not needed to run 1024x768, why did Apple upgrade iPhone 5 to A6 when its resolution (1136x640) is less than iPad mini(1024x768)? If heat and power were the issues, how were they able to fit A6 in a MUCH smaller device (iPhone)? Moreover, the next iPad mini will have A6, its just the way Apple wants it to be - iPad mini a generation behind the flagship iPad (9.7").
     

Share This Page