I fixed the ipad video for Apple, since they don't have the time...improvements in italics
Jony Ive:
Our Goal was to take all the amazing things that you can do with a full size iPad, but pack them into a product that was so much smaller, with less computing power, and with less resolution than a full-size iPad. And thats what we did with the new iPad mini.
Michael Tchao:
So, when we decided to make the iPad mini, we wanted to make sure it had all the features that makes iPad so magical, except for the retina display and modern chip. We began with a display that doesnt even come close to the new iPad. So all your apps and content dont look nearly as good. And at 7.9 inches, its still small enough to fit into your hand, even though the reason we didnt widen the iPhone 5 is because it wasnt supposed to fit in one hand it has a dual core A5 chip, apples current chip two generations ago.
Jony Ive:
If all we had done is take the original iPad and just reduce it, all that you would be aware of was everything that was just missing, like the modern chip and retina resolution that has become standard on all of our other products. That there is inherent loss in just reducing a product in size, even though this is actually a scaled-down iPad 2. And what we did, was we went back to the very beginning of iPad 2 and made sure it was a reduction of it, so that we could come out in 5 months and make a retina iPad mini that would maximize our cash flow for essentially the same device.
Disclaimer: this is just for fun, and these people didn't really say these things, even though they are true. =)
Jony Ive:
Our Goal was to take all the amazing things that you can do with a full size iPad, but pack them into a product that was so much smaller, with less computing power, and with less resolution than a full-size iPad. And thats what we did with the new iPad mini.
Michael Tchao:
So, when we decided to make the iPad mini, we wanted to make sure it had all the features that makes iPad so magical, except for the retina display and modern chip. We began with a display that doesnt even come close to the new iPad. So all your apps and content dont look nearly as good. And at 7.9 inches, its still small enough to fit into your hand, even though the reason we didnt widen the iPhone 5 is because it wasnt supposed to fit in one hand it has a dual core A5 chip, apples current chip two generations ago.
Jony Ive:
If all we had done is take the original iPad and just reduce it, all that you would be aware of was everything that was just missing, like the modern chip and retina resolution that has become standard on all of our other products. That there is inherent loss in just reducing a product in size, even though this is actually a scaled-down iPad 2. And what we did, was we went back to the very beginning of iPad 2 and made sure it was a reduction of it, so that we could come out in 5 months and make a retina iPad mini that would maximize our cash flow for essentially the same device.
Disclaimer: this is just for fun, and these people didn't really say these things, even though they are true. =)
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