I fixed the ipad video TEXT for you Italian Blend...improvements in bold italics
Jony Ive:
“Our Goal was to take all the amazing things that you can do with a full size iPad, but pack them into a product that was so much smaller, with less computing power, because our devices are highly engineered and don't need the processing power like our android counterparts and with less resolution than a full-size iPad, so it will be similar to current 7" tablets on the market. And that’s what we did with the new iPad mini.”
Michael Tchao:
“So, when we decided to make the iPad mini, we wanted to make sure it had all the features that makes iPad so magical, except for the retina display and modern chip, because once again, we don't need the processing power for IOS to perform smoothly and our competitiors are still playing catch up in display quality. We began with a display that doesn’t even come close to the new iPad, because this isn't a full sized ipad. So all your apps and content don’t look nearly as good, but still MUCH better than an android tablet with blown up phone apps. And at 7.9 inches, it’s still small enough to fit into your hand, even though the reason we didn’t widen the iPhone 5 is because it wasn’t supposed to fit in one hand…and this isn't an iphone that you would want to use consistently one-handed”… “it has a dual core A5 chip, apple’s current chip…two generations ago, which is still going to outperform the competitors who make you pay for current chips to sell to the 1% of people that actually think it's cool to brag about specs”
Jony Ive:
“If all we had done is take the original iPad and just reduce it, all that you would be aware of was everything that was just missing, like the modern chip and retina resolution that has become standard on all of our other products, and unfortunately still hard to come by on android products” … “That there is inherent loss in just reducing a product in size, even though this is actually a scaled-down iPad 2, which is awesome” And what we did, was we went back to the very beginning of iPad 2 and made sure it was a reduction of it, so that we could come out in 5 months and make a retina iPad mini that would maximize our cash flow for essentially the same device, when we actually have those displays made and ready for market and able to put them in the device without raising the cost”