So all I’m gonna say is, it’s up to Apple if they want to honor this or not. They don’t have to.
I assure you, if I had one of these machines, I'd march into the apple store, in my suit, with three lawyers and my film crew.
I would then remind them that the The Competition and Consumer Act of 2010 requires them to, in this case, provide a full refund or replacement with a current model as the failure constitutes a Major Failure and, had I known the device was built with an insufficient flex cable at the time of purchase, I would not have purchased the device.
Every country's different, but in mine, they are legally required to not only repair, but offer a full refund, as a significant portion of the devices expected lifespan has not passed (using my fully functional 2014 MBA, iBook G3, and Powerbook G4 as a reference)
Suck up to apple all you like, but if they follow your advice and this has to go to a class action, rather than simply replacing the flex with an extended cable, they're just gonna end up pushing even more customers away from apple, something, if their sales are anything to go by, they really can't afford to do.
One day my MBA's gonna die on me, maybe it'll last 6 years, maybe 10, but when it does, if Apple hasn't sorted out this junk, there's no way I'm getting a new macbook.
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Companies do not need to action faulty equipment outside of warranties.
If apple wants to last till the mid 20's, it'd probably be a good idea for them to repair proven design faults.
Not all design faults appear the moment a product is purchased, some take a while to show up. This is one of them.
To say stuff like "Apple isn't forced to do anything unless apple gets forced to do something" is one of the least intelligent statements I've heard in a long time, who do you think's gonna force them without forcing them, the invisible hand of the free market?
Either they choose to, or they are forced to. In a case as simple as this, where video clearly shows they didn't make a flex long enough, any judge on earth would rule in the favour of a class action.
So, they don't have a choice. They will either do it, or if not, be forced to do it.
"You will either pull the trigger and die with dignity, or I will pull it for you" isn't a choice. Do you not understand this?