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Doesn't really matter what the price is bc the economy lives off monthly payments. Just divide by 36 months and people will gladly pay their chosen carrier monthly. Very few people are writing a check for $2,000 to Verizon or whoever. Personally I'll keep my iPhone 17 base (a unicorn some say 😎).
Yeah...this is unfortunate. I persaonlly don't like monthly payments. I make monthly payments to my self when I buy a new iPhone. So I am saving for a couple of years, so when the next iPhone that I want comes out, I just have the cash and buy it out right. Plus, if something happens in my personal life, I don't need the new iPhone...and now I have an extra 1.3-2K cash just sitting there that I can use for something else if needed. I wish more people thought that way.
 
The short-and-wide design was chosen to provide a point of differentiation with rival foldable and generate consumer interest.
Is that really the reason? If so that’s a pretty terrible reason. Having tried the Z Fold in that form factor, it’s not good at all since you can’t type one handed. And you still can’t reach the opposite corner with one hand, so it’s not a viable iPhone Mini replacement despite the 5.5” screen. It would be nice if they chose the screen size for a real, tangible reason, rather than just to be different.
 
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There really isn’t much to this story at all. Because of that, the piece is padded with extraneous information about the foldable category overall, tech specs and pricing rumors. So what is the point of the piece? Gurman wants people to think he has another scoop? Or paving the way for Apple’s not really late here because they’ve been researching foldables for 10 years or whatever?
 
You have to have a huge ego to buy this in all fairness and need attention from others to even buy this in all fairness
I don't think ego is always involved. The same people who give Porsche a load of cash for yet another "rare/limited" 911 only do so because it's just something to show their friends at the next swimming pool party. "Look what I've got!!", etc.

Nothing wrong with that of course. If you want something and can afford it, why not do it? You only live once and all that.
 
Doesn't really matter what the price is bc the economy lives off monthly payments. Just divide by 36 months and people will gladly pay their chosen carrier monthly. Very few people are writing a check for $2,000 to Verizon or whoever. Personally I'll keep my iPhone 17 base (a unicorn some say 😎).
the interesting thing is the current prices are such that you basically get a "free" phone with X number of month commitment and monthly reimbursements but of course we all know it's marketing math. I'm curious if marketing will be willing to ditch the "free" aspect or if they'll come up with longer commitments. I doubt they'll be willing to give bigger reimbursements.
 
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This device is a hard pass. Besides cost, the form factor doesn’t work for me. Maybe if it was as tall as the Pro Max and then opens to be two Pro Max phones instead.
Depends on the person I guess. I've played with the Fold 7. I love that magic moment of opening it up but it's huge. It's almost square shaped. Not in the market for a Fold 8 or an iPhone Ultra (or whatever they call it) but - for me - that size and size ratio makes more sense.

Maybe we'll get an Ultra Max at some point? For the low low price of a bucket full of unicorn tears.

We think you're going to love it! 😃
 
From the article: "has an advantage over Android devices in terms of software." A long time ago in a galaxy far far away.. Certainly not recently....
If it runs iPad apps on the centre display than thats a huge advantage. Having Final Cut, Pixelmator, Logic or Shapr on a usable phone is quite groundbreaking.
 
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I still think the price needs to come in at $2000. Psychology is everything and Apple will need to dig DEEP to cut costs in the supply chain. If the iFold is $300 more expensive than Samsung’s version, serious buyers are going to entertain switching over (and the carrier promos on the Galaxy Z Fold 8 are very generous right now).

Look at the last iPhone release with a major modification to the platform:
The base iPhone 8 (64GB) launched at a $700 MSRP. The base iPhone X (64GB) launched at a $1000 MSRP, a 43% premium to the regular model.

Assuming that the base iPhone 18 Pro (256GB) gets priced at $1200, how on earth are they going to price the foldable at $2200, an 83% premium to the pro model? Even if the foldable is priced at $2000, that’s still a 67% premium to the pro model.

Or consider this: buying an iPhone 18 Pro ($1200) + iPad Air ($750) would save you $250 vs a $2200 iFold. The math isn’t mathing on a $2200 MSRP, especially when the combined BOM cost of those 2 items probably exceeds the BOM cost of the iFold.
 
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Personally, I don't care one but about this foldable phone. I don't need it or see any use for it. Maybe i'll change my mind at some point, but I'm still happy with my 15 Pro and will wait until next year to upgrade to a normal, non-folding phone.
I'm in the same boat. I don't see a regular use case that would justify this kind of spend. I think it would be sort of niche for the people that carry both an iPhone and a tablet/ebook reader whereas I'm trying to use my phone less and leave it anytime I think I can get away with my Apple Watch.
 
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Apple product costs (development, parts, assembly, salaries, overhead running a business, etc) are subject to inflation. Apparently many people believe businesses are somehow magically immune.
Apple is immune lol. They’re worth billions. A bit less corporate greed would be peanuts for them. But Tim Apple likes money. So that won’t happen.
 
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Yeah...this is unfortunate. I persaonlly don't like monthly payments. I make monthly payments to my self when I buy a new iPhone. So I am saving for a couple of years, so when the next iPhone that I want comes out, I just have the cash and buy it out right. Plus, if something happens in my personal life, I don't need the new iPhone...and now I have an extra 1.3-2K cash just sitting there that I can use for something else if needed. I wish more people thought that way.
Outside the states most people purchase it directly. Not via payment plans or whatever.

But it’s getting more common sadly.. paying for things you can’t afford.
 
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I have to be honest, I do not see a lot of folding phones (if any) out in the wild at all the cafes and stores I stop at.

This includes a LOT of travel through and in Starbucks locations as I charge my EV at many of them across 3 states.

I think this product is a pretty niche/nerd oriented model, for sure.
My skepticism on mass adoption is quite high here.
you know who it's for, the same type of people that had those texting pagers. Almost no one had them but there were some very specific use cases. I had one when I was a network engineer in the field that would go between POPs to service machines and I needed to text things to an engineer back in the office. That being said, I don't have a job now that would necessitate this.
 
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If the base price of the device is anywhere near $3,000 it’ll be laughed at as the next Vision Pro unless that’s the cost of the highest end / highest spec model there is.

If it comes in at $1,999 to $2,199 as the base price, or something not too much higher than that, then I could see a market for it among the minority of phone buyers who have shown they are willing to pay substantially more for the foldable form factor.

I personally don’t see it as a useful or compelling form factor given the price and what is clearly a step backward in terms of durability, its camera and its biometric capabilities, but if you spend a lot of time consuming media on the device, especially if you have an iPad mini or even a larger iPad that you can replace with this, I can at least make a case for the price since your eliminating two birds with one stone.

I’m not saying it won’t sell and will be a flop but simply that I can’t see it being a huge hit in this economy given the trade-offs in it’s capabilities. Unless the base price is actually at or very near $3,000. Then all bets are off.
 
The rise of 3 year phone contracts to spread the cost? But seriously, I’ve been looking forward to this phone for years. Without a tele lens and Face ID it’s a step backwards! No new phone for the first time in like 13 years for me. OLED iPad and then see what next year brings whilst I stick with my 17pro
 
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