The iPhone Fold will be laid to rest right next to the Vision Pro. When Tim Apple finally shuffles off this mortal coil, he’ll be buried between them, the only man in history whose tombstone reads ‘Surrounded by things nobody asked for.’
Nobody asked for a foldable phone?
" ... Global foldable smartphone shipments grew 14% YoY in Q3 2025, marking the highest quarterly volume ever for the category, according to Counterpoint Research’s latest ..."
Global foldable smartphone shipments grew 14% YoY in Q3 2025 to reach an all-time-high quarterly volume, with the strongest uplift coming from Samsung’s Galaxy Z Fold7 series.
counterpointresearch.com
in North America (mostly USA) rate is higher still
".. and they're expected to grow by more than 20% annually in 2026. .."
Now that more major brands are competing in the foldable market, a growing number of people are making the switch.
www.cnet.com
( as the revenues get larger the percentage growth will fall, but that is just law of large numbers. The revenues are going up at a health growth pace.)
From same cnet article .
" ... Prices can also be prohibitive, with phones like the book-style Samsung
Galaxy Z Fold 7 starting at $2,000 (not to mention the $3,000
Galaxy Z TriFold). ... "
The Tri-Fold has basically failed, but Samsung has been testing the $1.7-2K price point for a while and it has not collapsed at all. (and iPhone Pro Max with 1TB of storage memory as $1,599. 2TB is $1,999. Apple already sells more than a few phones at the $2K pice point. Not 10's of millions, but not anywhere close to zero either. A bigger screen is likely a much wider value proposition than paying inflated NAND pricing for another 1TB. )
What would probably could label a 'dumb move' is if Apple tried to sell a 2TB fold model 'North' of $3K. That likely will fail like the tri-fold did for somewhat similar reasons ( way too deep into a niche).
Vision Pro was trying to break out of race to the bottom VR consumer headset path. The fold isn't it is a iPhone + more mini iPad. Two projects that Apple already sells merged into one. Foldable screens have been around for more than several years. Samsung is on version 7 and about to rougly be on version 8 by the time Apple's shows up. (never mind that Samsung also had done 'flip' and the failed tri-fold before Apple started). It is not a 'new category' product line. It is going to join the iPhone line up.