Forbes - iPhone 5: "Most Revolutionary User Interface in History"

Discussion in 'iPhone' started by Millionin20s, Sep 29, 2011.

  1. Millionin20s macrumors regular

    Joined:
    May 10, 2010
    #1
    http://www.forbes.com/sites/sap/2011/09/29/iphone-5-most-revolutionary-user-interface-in-history/

    Apple’s plans to introduce the iPhone 5 on Oct. 4 have spawned a huge wave of the typical informed speculation, trendy rumor, and uninformed innuendo that precede every Apple announcement, but I want to share the most-intriguing report I’ve heard.

    What makes it worth repeating is that it comes from an Apple follower and investor named Jason Schwarz, whose commentary over the past few years about Apple and its strategy, products, and financial performance have been exemplary. Not long after the original iPhone debuted in 2007—and this was way back in the days before Apple had become the most highly valued company on the planet—Schwarz was perhaps the first advisor to proclaim (and he did so loudly and repeatedly) that Apple’s breakthrough smartphone was triggering an enduring wave of mobile innovation that would push Apple’s stock price up to and past $300.

    With that backdrop, I’ve come to place a fair amount of trust in Schwarz’s analyses of Apple, which this time around include some jaw-dropping claims about the power of the iPhone 5’s new voice technology (and before I insert this excerpt from Schwarz’s analysis, bear in mind that this guy is an investor and investment advisor and that he holds long positions on Apple):

    At the original iPhone event in January 2007, Steve Jobs stated, ‘We are all born with the ultimate pointing device-our fingers-and iPhone uses them to create the most revolutionary user interface since the mouse.” Well, I would add that we’re also born with the ultimate communication tool-our voice-and iPhone is about to create the most revolutionary user interface in the history of technology (emphasis added). I expect that this voice assistant will quickly make its way into laptops and desktops as well. Apple’s competitive advantage is widening by the day. (End of excerpt.)

    That’s quite a claim. And Schwarz makes such an audacious forecast because he believes the iPhone 5’s new capabilities will create for Apple a breakthrough level of competitive advantage in its battle with Google: “Voice search, rather than browser based search, could prove to be a real threat to Google’s dominance,” he writes. And here’s how that could play out, thanks to Apple’s acquisition last year of the Siri voice-assistant technology:

    The Siri voice control system allows users to instruct the iPhone to ‘send a text message to Jason Schwarz asking him meet me for lunch’. Think about this capability in terms of safety. We all know that too many drivers send and receive text messages, now they will be able to safely operate an iPhone in the car. The voice assistant adds a layer of intelligence as well. If I ask my iPhone to ‘call Dad’ it might ask me whether it should dial his home phone or his mobile. It is also able to perform Web based search functions such as ‘book a table for two at 9:00 tonight’ or ‘send a taxi to my house’. Siri worked with Citysearch, Opentable and Taxi Magic before the Apple acquisition.(End of excerpt.)

    For CIOs and the mobile workforces trying to deliver real-time insight and decision-making to the point of the customer, any additional layer of intelligence can truly be a game-changer as rapidly growing numbers of professionals begin to rely on smartphones and tablets as their primary computing device.

    In fact, with these reported new capabilities for the iPhone 5, we shouldn’t be surprised if Apple, during its earnings call on Oct. 18, is able to report that it’s come even closer to having 100% of the Fortune 500 testing or deploying its mobile products. The most-recent corresponding numbers reported by Apple in late July were in the mid-80’s.

    But even having made his claim that iPhone 5 will include “the most revolutionary user interface in the history of technology,” Schwarz made yet another remarkable forecast in his piece called ‘Let’s Talk’ iPhone 5 Is a Game Changer. After touting the iPhone 5’s implications for Apple’s iCloud business and highlighting how trends in mobile retention rates are favoring Apple over its competitors, Schwarz says he expects Apple to double the total number of iPhones it sells in the fourth quarter of this year compared to last year’s Q4:

    After witnessing 142% unit growth for the iPhone in Apple’s most recent quarter, we believe that the upcoming iPhone 5 will command a similar growth trajectory in the holiday quarter. Last year Apple sold 16.24 million iPhones, this year we expect they will sell at least 32.48 million units. (End of excerpt.)


    Yes, indeed—we live in interesting times. And if Schwarz is right, the mobile market will get even much more interesting on Oct. 4.


    ===============

    More hype for the Siri based voice application, and predictions. Thoughts?
     
  2. Spectrum Abuser, Sep 29, 2011
    Last edited: Sep 30, 2011
  3. OllyW Moderator

    OllyW

    Staff Member

    Joined:
    Oct 11, 2005
    Location:
    The Black Country, England
    #3
    I wonder how well it will cope with regional accents?
     
  4. Millionin20s thread starter macrumors regular

    Joined:
    May 10, 2010
    #4
    I wasn't aware that I owned America's premier business publication and ran it as a blog, sir. But thank you for your kind words of advice.
     
  5. Calidude macrumors 68000

    Calidude

    Joined:
    Jun 22, 2010
    #5
    Quoted this just in case this guy deletes this silly post. :D
     
  6. TSX macrumors 68030

    TSX

    Joined:
    Oct 1, 2008
    Location:
    Texas
    #6
    I really doubt that the guy own Forbes.
     
  7. Frenchjay, Sep 29, 2011
    Last edited: Sep 29, 2011

    Frenchjay macrumors 68000

    Frenchjay

    Joined:
    Jul 6, 2010
    #7
    Lol you do realise the link is to Forbes Magazine a well known financial publication?
     
  8. cward0715 macrumors regular

    Joined:
    Jul 18, 2010
    #8
    I think forbes is confusing iPhone 5 with iOS 5. IMO this "assistant" is a feature that an iP4 is more than capable of doing, and will get in the iOS 5 update.
     
  9. spblat macrumors 6502a

    spblat

    Joined:
    Jun 18, 2010
    #9
    Very exciting. Nice to see some credible support for claims of big innovations in iPhone 5. Since the 9to5mac article about Assistant, the new voice feature is at the top of my "wow I hope" list for Tuesday.
     
  10. Muad'Dib macrumors 6502

    Joined:
    May 29, 2010
    #10
    Did I miss something?

    Edit: I guess Spectrum Abuser is the one that missed something.
     
  11. Number 41 macrumors 6502a

    Joined:
    Jun 15, 2009
    #11
    Voice-command technology is one of the Sci-Fi things that the consumer neither demands nor uses when it's provided to him/her. Nerds and Trekkies dream of a world where we say "Computer..." and command away, but the rest of us find talking to our computer a shockingly idiotic concept. We've had the ability to interact w/ computers via voice since the 90s (my old Performa w/ the motorola 68040 chip could accept voice commands), yet we all still use mice and keyboards.

    In many ways, this new Siri tech is the same as FaceTime (another Trekkie-future concept that the public just wasn't clamoring for) -- neat, a cool example of tech, but something that just isn't useful as more than a toy to try out once at the end of the day.
     
  12. Frenchjay macrumors 68000

    Frenchjay

    Joined:
    Jul 6, 2010
    #12
    :D You missed a truck load of fail sir!
     
  13. spblat macrumors 6502a

    spblat

    Joined:
    Jun 18, 2010
    #13
    On the contrary, I suspect that iPhone 4 will not receive the feature. I suspect Apple will say that they wanted to extend the feature to the iPhone 4 but only the latest greatest handset has the RAM and CPU horsepower to "deliver a quality experience."
     
  14. Tsuchiya macrumors 68020

    Tsuchiya

    Joined:
    Jun 7, 2008
    #14
    LOL Forbes?! :D
     
  15. quantumphysics macrumors member

    Joined:
    Sep 28, 2011
  16. mikelegacy macrumors 65816

    mikelegacy

    Joined:
    Dec 5, 2010
    Location:
    Pittsburgh, PA
    #16
    Wow. I know ur like 15 but wow
     
  17. aohus macrumors 68000

    Joined:
    Apr 4, 2010
    Location:
    sky
    #17
    OMG the wait is killing.

    this assistant feature I think, will be revolutionary.

    10/4 can't come soon enough.
     
  18. Reach9 macrumors 68020

    Reach9

    Joined:
    Aug 17, 2010
    Location:
    In America
    #18
    Nice read! I'm sure Assistant will be amazing.

    Unfortunately, it says nothing about a new form factor or bigger screen. The new Nuance based proram, "Assistant" is nice. That's what it is, a nice cherry on top, but we need the actual cake first.
     
  19. aohus macrumors 68000

    Joined:
    Apr 4, 2010
    Location:
    sky
    #19
    really? i prefer features/functionality over design. just me though.
     
  20. Muad'Dib macrumors 6502

    Joined:
    May 29, 2010
  21. noobinator macrumors 601

    Joined:
    Jun 19, 2009
    Location:
    Los Angeles, CA
    #21
    I have no desire to talk to my phone unless someone is on the other end and I doubt Im alone
     
  22. aohus macrumors 68000

    Joined:
    Apr 4, 2010
    Location:
    sky
    #22
    you're the only one there bud.

    oh wait, let me guess, too nerdy eh?

    android users have been doing this for almost 2 years now.
     
  23. Reach9 macrumors 68020

    Reach9

    Joined:
    Aug 17, 2010
    Location:
    In America
    #23
    i prefer both. I'd like a smartphone i can easily hold, that won't break as soon as i drop it, one that doesn't have other issues.

    Assistant isn't a big enough feature for me, to reconsider a redesign. The iOS 5 features are well enough.
     
  24. noobinator macrumors 601

    Joined:
    Jun 19, 2009
    Location:
    Los Angeles, CA
    #24
    So at work/school u want to dictate searches texts etc...?
     
  25. ap3604 macrumors 68000

    Joined:
    Jan 11, 2011
    #25
    ROFL :p

    Spectrum Abuser got straight owned on this one LoL :D

    Great response Millionin20s :)
     

Share This Page