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Interesting video. Ive has designed some good products. But some of his design ideas were not the best. Will be interesting to see designs of future Apple products.
 
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Honestly, with the way Apple, Google, etc labor their workers in 2025 nobody would have time to make breakfast for the team in a Friday morning. Tech continues to get cheaper and cheaper with quality of life, demanding more work done with less staff to do it.

With that said, Apple would be smart to spend whatever it takes to get Jony back. They can afford it. Not sure cook’s obsession with chasing everyone out who worked directly with Steve. Is he afraid to be challenged?
 
Really, who cares. Without Jobs, Ive is really just another designer with no direction.
At least for Apple he had not one project green lit before us at NeXT merged and Steve became iCEO. Steve was a student of all fields of design since his childhood.

Jony was about to resign when he was reviewed by Steve who wasn't asking every department personnel their job and what they bring to the company--it was during his laying off 50% of staff and downsized 26 marketing departments to one and 26 product lines down to a 2 x 2 matrix months before the iMac public presentation.
 
Jony Ive created some of Apple’s most iconic products, but not everything was a hit. He was the mastermind behind the 2016 MacBook Pro, the trash can Mac, and a lot of other products that may have looked great but made things difficult for users. When he got it right, it was amazing. When he didn’t, the consequences of these designs were passed on to the consumer.

I still wonder how successful the Vision Pro would be if he was still at Apple.
 
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...I still wonder how successful the Vision Pro would be if he was still at Apple.
The price of the AVP has more to do with its failure than the design does. It's priced out of reach for the majority of people who would even consider owning one. It was also outdated (M2) by the time it launched. Most people are not going to overpay for outdated specs.

If Apple truly wants to see Mixed Reality take off, it needs to make a device that is much more affordable. $500 headset that pairs with an iPhone or $1000 for an all-in-one headset is probably the most people would want to spend and I think even that is pushing it a bit.
 
Jobs is rolling in his grave by seeing how un-intuitive the iPhone has become. In each passing version, they just throw more stuff to it without paying attention to useability. Here is a use for AI, manage the underlying complexity for the user.
 
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He has a good eye. He doesn't have the vision to put out a new product category but at least he would have kept the existing line up looking great.
You forgot thinner, with less port and more dongles, with crappy keyboard and so on.
 
You forgot thinner, with less port and more dongles, with crappy keyboard and so on.
I remember it: it was the product that iPad Pro owners have wanted for 10 years, but it cost less than the iPad, it weighed less, it was less bulky, and it had the defect of having macOS in 920 grams, which is what they would like!

Oh yes, really a poorly made product, especially for ********s and engineers!
🤣
 
The Ive hate is very very weird. Only Jobs, Cook, maybe Schiller have played as big a role in putting Apple where they are now.

People are obsessed with the Macbook keyboard (nobody really knows for sure that this was 100% on him anyway) but ignore the literal string of hit products he had a hand in. Those products helped turn the company around.
 
You forgot thinner, with less port and more dongles, with crappy keyboard and so on.
I was indifferent to thinner (my main focus was lightweight and appreciated his lightweight designs) and more dongles (I don't really use peripherals) and I was a victim of the crappy keyboard with my 2016 MBP (was the crappy keyboard his fault or the fault of the engineers that designed it to meet his specs?), but the 2019 MBA keyboard was fine. But I still loved the way it looked and appreciated the lightweight design (at the time most alternatives were heavier).

I am now using a Dynabook Portege which is 2.4lb, 14" and has all ports you might need including an Ethernet jack! And to my eye it looks much better than any MacBook (Pro or Air). It also has an EyeSafe display that doesn't cause headaches. It runs super cool and has excellent battery life. I paid almost $2K for an Ultra 7/16GB/512GB so price is not a consideration for me.

My next phone won't be Apple because I can't tolerate the displays. As I still have an iPhone SE 2022, I still hang out here hoping Apple will change something.
 
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Jony Ive created some of Apple’s most iconic products, but not everything was a hit. He was the mastermind behind the 2016 MacBook Pro, the trash can Mac, and a lot of other products that may have looked great but made things difficult for users. When he got it right, it was amazing. When he didn’t, the consequences of these designs were passed on to the consumer.

I still wonder how successful the Vision Pro would be if he was still at Apple.
According to reporting, almost the entirety of the first generation Vision Pro is a Johnny I’ve design.
And it was apparently him, Jonathan I’ve, who pushed for an outside display where you could view the users eyes.
Despite leaving in 2019, the amount of products that have been released since with Johnny involvement absolutely far outnumbers the amount of products he wasn’t involved with whatsoever.
It’s likely he had a hand and pretty much every product released at least up through 2024.
It has been confirmed that he was involved with the recent colorful iMac, it’s very likely he was involved with the new form factor for the MacBook’s released that same year, and even if he wasn’t directly involved with the product, it’s absolutely certain that something like a 5 mm thin iPad and a titanium iPhone were absolutely things Johnny had cooking in the labs at some point.
 
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"One of the things I thought was great was that every Friday morning, I asked that one person on the design team would make breakfast for the whole team. And we took it in turns."

One of the reasons I'm happy to be retired is not having to put up with forced team building and bonding exercises. You build teams by assembling the right set of talents and aligning personal goals with corporate goals. Compulsory group activities like this are ritualized submission, not team development.

Forced bonding is only prized by extraverts. It reduces autonomy, creativity, and cognitive diversity. It promotes peer pressure and groupthink.

It is possible that such things work for industrial design, where once a language is selected, everyone must happily produce derivative works. It doesn't work well in areas like engineering, where intellectual creativity and non-normative thought are necessary for problem solving and innovation.
 
With that said, Apple would be smart to spend whatever it takes to get Jony back. They can afford it. Not sure cook’s obsession with chasing everyone out who worked directly with Steve. Is he afraid to be challenged?

Jobs has been gone for almost 14 years. The average tenure in tech is about 4 years according to the Bureau of Labor Statistics. Leadership roles might stretch another couple of years. Concluding that Cook chased people out who worked directly with Jobs is laughable. Just on the stats alone, you would expect most of those people to have left. Given that Cook and Jobs have two different leadership styles, it is hardly surprising that some in Steve's inner circle have chosen to move along. That said, Apple is a real outlier when it comes to executive tenure. Besides Cook, Eddy Cue, Craig Federighi, and Greg Joswiak are all Jobs-era executives remaining with the company. That kind of exceptionally high tenure is atypical in the Valley.
 
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I know it's popular to hate Ive, but the guy was very good and obviously Jobs kept him in check. Yes, Jobs is the one who is sorely missing at Apple. RIP
 
Wow, I watched ~20 seconds of it, and my gosh, he is distractingly twitchy.
Yeah I went back and watched an old video from apple days and he was still. I was shocked to see how twitchy he was in this.

Maybe he’s out the game and just really nervous!
 
Yeah I went back and watched an old video from apple days and he was still. I was shocked to see how twitchy he was in this.

Maybe he’s out the game and just really nervous!
Hopefully it’s that and not something like Parkinson’s.
 
He's extremely tiresome to listen to an watch. Has he always been that nervous/fidgety?

No. I haven't seen him in an interview in many years, but it appears he has the onset of some neurological condition, probably parkinsons as he appears to be in a constant state of movement, then at rest you can see some clenching/twitching. You can go through old Youtube interviews and see he clearly wasn't like this at all some 10+ years ago.
 
So he wants to make something that addresses the unintended consequences of his previous work, but this will then create other unintended consequences, etc. etc.
 
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