Former Apple Design Chief Jony Ive Reflects on Company Culture, Iconic Products, and a Warning for the Tech Industry

[subjonas]

Beautiful interview. Ive is incredibly thoughtful, perceptive, and insightful. Unfortunately, most of the comments in MR are the opposite of that.

 

[arobert3434]

Out of curiosity, what big, ugly bricks are you speaking of? MacBook Pros?

iPads have gotten thinner; iPhones are the same.

So if you’re specifically speaking about MacBook Pros, I’m glad they’re no longer thin, useless laptops with no ports.

I’m glad the chunky MacBook Pros don’t suffer from thermal issues so I can actually get some professional work done.

As others have pointed out, iPhones have increased in size and thickness steadily since the iPhone 6. As far as iPads, it might be that they have technically dropped a millimeter or two, but the transition to squared edges means they feel much more bulky and cases in particular needed to develop rigid harnesses to hold them which increased their weight and bulk as well. Finally on Macbooks, despite using processors that themselves had massively improved thermals, they increased the size and heft anyway, including that of the charger. The market has spoken favorably on all of these changes, but Apple's devices no longer exude that magic, wow aura that they used to. To the extent that you can find this, it's coming from Asian manufacturers these days.

 

[Madhatter32]

The market has spoken favorably on all of these changes, but Apple's devices no longer exude that magic, wow aura that they used to.

According to who? You? The actual marketplace seems to disagree -- as you note above.