A recent report by
The Wall Street Journal has taken a look into the smartphone design war happening between Apple and Samsung, suggesting that the latter company has begun edging out the former with the design of the Galaxy S8.
According to Hugh Dubberly, formerly of both Apple and Samsung, Samsung isn't ahead of Apple because it has "gotten better" at designing smartphones, but because Apple has "fundamentally changed" following the death of former CEO Steve Jobs.
While smartphone innovation has "plateaued" over the last few years, analysts said that consumers are focusing more on the aesthetic of a smartphone to determine if they will buy the device or not. The report cites recent
data accumulated by Consumer Reports, which compared 2016's iPhone 7 to 2017's Galaxy S8. The newer Galaxy S8 bested the iPhone 7 in categories like battery life and design, while most of the iPhone 7's shortcomings are rumored to be addressed in the iPhone 8 later this year.
According to analysts, the iPhone 8 needs "a new distinguishing feature," with
The Wall Street Journal referencing a fingerprint sensor embedded under the display as a potential game-changing addition -- although recent rumors have suggested Touch ID
could be nixed from the iPhone 8 altogether.
Apple and Samsung's smartphone design war has been raging for years,
heating up in 2011 when Apple sued Samsung and accused the company of copying the design of the iPhone and iPad and committing patent infringement in the process. Last December, the Supreme Court
reversed a decision to award Apple $399 million in damages related to the case, which it was originally awarded by a lower court, and the case will now returned to the U.S. Court of Appeals.
For the next devices, Apple is expected to announce the iPhone 8 in the traditional September timeframe, and the smartphone is believed to include a 5.8-inch OLED screen with an edge-to-edge display, glass body, wireless charging, facial recognition, and no physical Home Button. Samsung is
rumored to announce the Galaxy Note 8 in August, potentially launching with a curved display that is "marginally larger" than the 6.2-inch display of the current Galaxy S8+, while also including two rear cameras.
Article Link:
Former Apple Executive Says Company Stalling in Design Innovations Following Death of Steve Jobs