How so? It was in a mess when he got there, which is why they fired the last CEO. I wouldn't have shopped in Pennies before Ron took over, but would now. I was in there yesterday, and he has made some nice improvements ranging from quality of the merchandise to the over all presentation.Can't say I'm surprised here, nor should anyone be. JCP is a wreck right now, and frankly it's his doing.
It was a tough problem to solve because largely older people were shopping there, and the customer base was declining. The Store needed needed a younger customer base. He was trying to appeal to a younger crowd, but in making changes he alienated the older folks before a new customer base could be grown. Same thing happened to Bill Knapps.
I think firing Ron was largely to appease stock holders, but the trouble is now the new person is going to feel pressure to make changes from Ron's plan, and more customers are going to be alienated.
I really liked Ron's store with in a store concepts, better brands, and rebranding.