When I was at work at my Apple Store, we had a similar issue with a local doctor who completely lost it. He was a local anesthesiologist who broke his phone and demanded a new unit. After verbal abusing apple employee after employee, a manager finally stepped in. After the manager refused to give him a free iPhone replacement he threatened the manager by telling him if he ever found himself needing surgery in an emergency room, he better hope he wasn't the one providing anesthesiology. I couldn't believe it! That was a life threatening thing to say, I think!
It seems to be a normal thing to see people loosing it when they break their rather expensive iGadget. There are countless videos on youtube of people freaking out in-store.
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Try selling .mac (aka mobile me).