I actually thought the ad was pretty good. I think JL has a good personality for commercials like that. It was a 'feel-good' pop and I think it accomplished that. As for being a 'traitor', actors act. It's what they do. Just like managers or sales people, they'll go where they have opportunity and where they get the best remuneration. If we see him or the "Can you hear me now?" guy as traitors, it's only because we allowed ourselves to imagine their loyalties as extending beyond a paycheck.
Regarding the phone, I have some Huawei equipment that I use in Central America where Apple hasn't made much of an official presence yet, and it's okay. I'd say that in order to make an impact in the USA, they're going to really have to ramp up their quality and service from what I've experienced.