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Fox Business: Apple Watch Debut falls flat **linked article**

Scrub175

Scrub175

macrumors 6502
Original poster
Apr 25, 2012
487
13
Port St Lucie FL
Interesting take on the Apple Watch release. Had she been a more educated consumer, perhaps she could have written a more factual article. I'm pretty certain Apple's position on walkins was to push all walkins to order online via the app. The article states this was decided yesterday. Check it out and other misinformation here... Apple Watch Debut falls flat
 
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Scrub175 said:
Interesting take on the Apple Watch release. Had she been a more educated consumer, perhaps she could have written a more factual article. I'm pretty certain Apple's position on walkins was to push all walkins to order online via the app. The article states this was decided yesterday. Check it out and other misinformation here... Apple Watch Debut falls flat
Click to expand...

This has to be one of, if not the worst transgressions in journalistic reporting I've ever witnessed. Either Katie Roof has no idea what is going on, or she's being fed greenbacks by investors who are shorting AAPL (the most likely scenario).

I couldn't help but laugh at her opening joke: "After months of hype, the Apple (AAPL) fans did not come out for the Apple Watch launch Friday. In contrast to long lines for iPhone debuts, only a handful of people showed up to see the watch in New York City, Friday morning."

The author conflates the retail release of iPhone launches with in-store trial of the Apple Watch - Ms Roof, this is NOT the same! A word of advise: I quickly suggest her to consider another line of work as she clearly doesn't have a penchant for factual reporting.
 
It's a bit hard to believe that the debut fell flat when normal stock was out within the first 5-10 minutes, and certain models were quicker than that.

I do think it's an odd misstep on apples part to not offer this in stores on the 24th. You'd think they'd want the press of people standing in line, etc.
 
TIL the Apple Watch launched today, not in two weeks. Guess Apple must be disappointed with zero sales shipped so far.
 
She does have a twitter account tho.

https://twitter.com/Katie_Roof

Scrub175 said:
Interesting take on the Apple Watch release. Had she been a more educated consumer, perhaps she could have written a more factual article. I'm pretty certain Apple's position on walkins was to push all walkins to order online via the app. The article states this was decided yesterday. Check it out and other misinformation here... Apple Watch Debut falls flat
Click to expand...
 
zippyzoom said:
This has to be one of, if not the worst transgressions in journalistic reporting I've ever witnessed. Either Katie Roof has no idea what is going on, or she's being fed greenbacks by investors who are shorting AAPL (the most likely scenario).

I couldn't help but laugh at her opening joke: "After months of hype, the Apple (AAPL) fans did not come out for the Apple Watch launch Friday. In contrast to long lines for iPhone debuts, only a handful of people showed up to see the watch in New York City, Friday morning."

The author conflates the retail release of iPhone launches with in-store trial of the Apple Watch - Ms Roof, this is NOT the same! A word of advise: I quickly suggest her to consider another line of work as she clearly doesn't have a penchant for factual reporting.
Click to expand...

It's Fox. Ever since they reported how Mass Effect was a hardcore lesbian porn sim, I learned not to take what they say seriously.
 
Bigserver1 said:
It's a bit hard to believe that the debut fell flat when normal stock was out within the first 5-10 minutes, and certain models were quicker than that.
Click to expand...

But this doesn't take into account what those normal stock levels were. If they only had 10 in stock and these sold out does that mean a successful launch? Or a failure in production that they didn't have a great deal of stock available?
 
Currently having a back and forth with this woman. She is trying to justify her article but to no avail.
 
She works at Fox, that doesn't say much. It's click bate... seriously no one in line at stores? Why would anyone stand in line when you 1. can't purchase the watch 2. have to go online to purchase 3. if you waited till 10am then clearly you're not getting the watch anytime soon. Apple completely sold out in 6hrs that's pretty good for the 1st gen and they have multiple shipping batches they have to fill. I think it was a success.
 
Got her...

Screen Shot 2015-04-10 at 22.58.44.png
 
Yeah article was stupid, but Apple is either trying something different or simply wanted to get this out now. And really this is not even a launch, the 24th is the arrival. The truth is most will think it was a launch and does effect the hype, I had people say wow this must not be that great, not many lines.

I like the lines, I like the hype, I like being able to buy when I get my hands on it.

I think we all feel they should have been ready to have stock on the 24th for walk in purchasing.

Forgetting the article it is odd:confused:
 
You'd think that she also writes for "Rolling Stone". Same level of factual reporting. :rolleyes:

I forgot to mention that she did not put the required "Epic Fail Apple" in her article.

Epic Fail, Katie!
 
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Hahaha the entire thing was an appointment based try on event.

Of course there wasn't a line. Why would you go to the Apple Store to try on the watch if you can only try it on by appointment?

I got my appointment at 2AM last night and was given a 10:45AM opening as the first slot. When I went into the store an employee told me that the try on appointments were booked up to Tuesday solid.

Another thing to remember, the reason why the iPhone lines are long, and the servers go down so much for an iPhone launch is because the transaction is limited to the crazy ways carriers do business. Lines for iPads no matter where you are in line go WAY faster then they do for the iPhone.

Apple's sales transaction for an iPhone is:
- Look Up Account
- Check Upgrade Eligibility
- Determine Pricing (full price or upgrade) (pay full or carrier based payment system like Edge or Next)
-- If there are issues Apple Store employee contacts carrier and goes over options with Customer.
-- If the customer is behind on their bill and needs to make a payment Apple has to wait for the go ahead from carrier
-- Is the customer doing something funky to get an iPhone at a cheaper price (like taking their wife's upgrade? are they adding another line to get the lower upfront price)
- Review existing rate plans
- Customer pays
- Setup the Phone to activate
-- If the user DID do something funky to get the iPhone at a cheaper price, the Apple Store employee needs to work with the carrier to make sure the right number is on the right device

iPad Sales Transaction (most of the time)
- Customer tells the staffer the configuration
- Customer Pays and leaves with their iPad

Apple Watch Sales
- Customer makes appointment online
- Customer shows up for appointment
- Tries on bands and picks one
- Leaves to order online

Getting a new phone takes about half the time of buying a new car. The difference is people don't line up 100's deep to buy a new car and wait while 30 people try to hammer through the line as quick as they can.

Of course there is no line.
 
Bigserver1 said:
It's a bit hard to believe that the debut fell flat when normal stock was out within the first 5-10 minutes, and certain models were quicker than that.

I do think it's an odd misstep on apples part to not offer this in stores on the 24th. You'd think they'd want the press of people standing in line, etc.
Click to expand...

Theory 1: They are so supply constrained that they don't want riots at the stores when long lines form and they can't fill demand.

Theory 2: They don't WANT the watch to be compared to iPhone. If they tell everyone to come to the stores and the crowds aren't as big as an iPhone launch, it'll be a PR hit.
 
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