I think you miss the point here. The innovation is still there but it is created and exploited in different way. These smart kids who developed the technology and made the startup become employees of Apple and transferred their intangible assets to Apple in exchange for money. This does not mean there is no innovation. Sometimes innovation comes out from the lab of some big tech company, and other times it comes from a kid with a mac working in his garage. Secondly, many times big tech companies come with an idea only to find out just hours later that it is already patented by another small company. What they do if they want to further develop this idea and implement this new technology? Well, they buy this small company in order to avoid patent law suits in the future and to not starting from a scratch. This ofc does not mean that when they buy this small company it is as simple as porting the software to the iPhone and releasing it. There is a great deal of further research and development, testing and big fixing before it goes on the shelves. We live in a big world. It is really hard, even impossible, to come with a new idea without founding another person somewhere in the world working on this exact same idea.
It is ok to buy other tech companies that have cool features (Hardware or software). There is nothing wrong with that.
What is not ok is Apple delivering the kind of products they are delivering, overpriced, underspec and the lack of innovation.
For example, the entire laptop line up is a mess. The Macbook Pro is a joke. They introduced the touchbar as something innovating, using that as an excuse to overcharge $400.00 you cannot connect your own iPhone and they remove the magsafe. The only innovations has been in the Watch and bearly on the iPhone. The entire computer line up is pathetic.
The Macbook Air, they raised the price 20%, without any innovation whatsoever. And it gets even more confusing since they call it air, but the MAcbook Pro (entry one) is actually thinner.
It clearly shows that many of the latest product designs are not up to the standards that Apple used to be.
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First, you failing to recognize the innovation doesn't mean it's not there.
Second, your 100% increase is inaccurate on many levels. No clue what you're talking about. As an example, The iPhone 6 was $649 for a 4.7" screen. The iPhone XR is $749 for a 6.1" screen with the A12 and FaceID. That means the XR is probably more comparable to the 6 Plus, which started at $749...so no price increase. If you want to compare it to the 6, it's a 15% increase.
Innovation is happening everywhere. The silicon is as innovative as it gets in the industry. The best, period. FaceID, AirPods, photography, neural networks, AR, ApplePay, and the insane innovation on the Watch.
*Not caring* about the innovation is a personal issue, but don't confuse that with not innovating.
Last, name a company that innovates and drives the industry more than Apple? Samsung? Microsoft? Google? LG? LOL!!!!
What do you want, teleportation?
The only thing that Apple has been driving lately is the Price in ALL of its products.
And by the way the external design of the Surface Studio beats the iMac hands down. The iMac monitor cannot be moved up down, neither to say bend it down. FYI, It has not been updated in 10 years...
The entire computer line up is outdated, overpriced and underspec.
Furthermore, not only they are obscenely raising the prices, like in Mac Mini over 65%, but also in addition to that,
they are soldering the RAM and SSD to the Logic boards what creates 3 big issues.
1- You are at the mercy of Apple obscene SSD prices, that are over 100% (if not more) more expensive than other general market SSD or RAM of top quality.
2- It makes the computer disposable and again you are the mercy of Apple expensive repair prices if the RAM or SSD fails).
3- In complete opposite of Apple claiming being green, and recycling, It creates more trash since computers are disposable and non-upgradable.
Going back to the iPhones, it is ridiculous that an iPhone cost more or equal to a Macbook Pro.
I guess customers are speaking with their wallets. So if Tim Cook cannot listen, it will be time for him to go.