If Apple didnt think different all our Macs would still be running Intel (x86), just like everyone else in the PC crowd. If Apple didnt think different Apple would have killed Macos and licensed Windows for Macs. Believe me im still glad Apple thinks different there. The only thing i miss is being able to upgrade the ram and HDD and Apples prices to upgrade these upfront.
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From “think different “ to “Rethink nothing!”. It’s time for Tim to go!
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The Apple user base is solid. The haters just seem louder and I'm sure a percentage are paid bots trying to diminish the brand TBH.
Vision - absolutely the platform that will be used more and more moving in to the future whether we like it or not, with many other companies battling to do the same. I'd rather put my trust in Apple than the competitors. Meta's T&C's are shameful around data collection, that information will go mainstream eventually and people will care.
Good user experience - exactly. We have the devices we have in the now and none of us can future think and say 'Apple failed!'. Who knows what Apple have in the pipeline. They seldom go first and make better what exists. Let it all exist and the user base be patient. Remember the user experience, privacy. None of them are saints, but (IMO) they are the most trustworthy and don't need the money or loyalty/deals from other brands to hustle. You could argue fashion brands, or car manufacturers, but those deals are for building a quality reputation and not facades to suck up personal data.
Failure to keep up, politics - can you imagine Steve Jobs in a Trump world? It would be a **** show and not in a good way. I'm not sure even Steve could have a voice today. Sometimes you have to keep your mouth shut and not be a rebel, I don't know if he could do that. Failure to keep up, well, whoever is clinging to Siri as a brand, and we don't know if that's Tim, this could be the time to just let Siri be AI and you get to call it what you want. That change, and a solid AI framework with a chatbot that can manage the system and proactively help your life, fitness, motivation, mental health - this will be the saviour, I have faith they will do it.
HomeOS - if they can bring out their own supporting products, home security, a speaker, a robotic arm with a screen that greets you in the AM, checks in with you if you want it, and reminds you to go to bed, controls the system, mount it on a wall, fridge, whatever, that could be really great (and profitable) too.
The Ive car, the AirPower mat that was already a thing for less $, the hold up on foldables due to Ive's dismissiveness (I was one too, but technology is evolving, if only we could all afford a foldable 22" MBP.) There's been a ton of time, money and effort spent on things that didn't eventuate and probably shouldn't have, but the person/people that were influencing those things aren't or don't seem to be around anymore (or are on the way out.) Shifts are good. Sometimes painful, but pain is growth and Apple are strong. A loyal customer base and a big one, with plenty of money to support itself.
Unclench the pearls haters.
I love Steve Jobs, and I think the iPhone is by far the biggest product release he ever made (not even close). It is what set Apple on the trajectory to be the biggest Tech company and sometimes just company, in the world. It took him 31 years to get there and a partnership with Ive along the way. Lets give Tim some slack.
In my opinion, Tim oversaw the second biggest product in Apples history, the M series CPU and transition away from Intel. Also some credit to Steve as the A series were under his leadership which opened the door. The Apple Watch was also his iPod moment.
I think Tim’s legacy event is approaching; AI + AR/VR. Followed by OS unification and possibly and long-shot of mine; gaming. They are behind on all right now, but i fail to accept there isnt something big brewing in the secret labs of Apple (and/or the acquisition teams). If Tim oversees a successful product and adoption of those trends, he will cement his legacy of greatness. If not, he will be regarded as a supply chain and operations master and a shareholders’ dream. Neither of those legacies are bad.
In my opinion, Tim oversaw the second biggest product in Apples history, the M series CPU and transition away from Intel. Also some credit to Steve as the A series were under his leadership which opened the door. The Apple Watch was also his iPod moment.
I think Tim’s legacy event is approaching; AI + AR/VR. Followed by OS unification and possibly and long-shot of mine; gaming. They are behind on all right now, but i fail to accept there isnt something big brewing in the secret labs of Apple (and/or the acquisition teams). If Tim oversees a successful product and adoption of those trends, he will cement his legacy of greatness. If not, he will be regarded as a supply chain and operations master and a shareholders’ dream. Neither of those legacies are bad.
My bone to pick with Cook & Co is both their corporate-ness and their playing the SJW. Jobs gave neither much thought, and was indeed product-oriented. These folks are mostly publicity- and stock-oriented.
Why do you need a revolution when you’re one of the most successful companies?
Steve Jobs returned to a dying company.
Correct. Ill add, he needed financial and operational stability also. He knew that he was erratic and long term, that typically doesnt work out. A revolution cant last forever or else it would be the norm. Apple had to go through the revolutionary phase to leap into what it is today. If someone thinks that Steve would never want the Apple of today (financially and market share) then they are lying to themselves.
Tim Cook is pretty impressive - he's successfully running a very different beast to Job-era Apple. Apple (and Google, but to a lesser degree) won the mobile phone war, has a great niche in personal computers and some pretty really good consumer services revenues. But he's running a company that's defending it's spot not carving it out, so it's not quite as shiny! Apple is not beyond criticism, but his leadership isn't the issue.
I know, apple’s in such a sorry state! They don’t have two pennies to rub together do they?
No one company has 100% love ratio. No matter how good the CEO might be.
Apple obviously has challenges with information leaks in their supply chain. Perhaps Tim cares less about it than Steve did. Still, it's been entirely unsurprising with the last three "One more thing..." announcements. For those of you who are interested you can see the history of it here.
To be fair to Tim, revolutionary products or products that bushed the boundaries are easier during the growth phase of tech, but things have matured too much and reached a point where there isn't much more to do on the hardware side. It's literally down to a slab of glass and aluminum.
Has anyone else done what you are looking for? Answer is no. Which re-enforces my point that personal computers and phones have reached a plateau.
Sadly, its just evolutionary steps forward, no matter if it was Steve or Tim.
They know this, which is probably why their keynotes are so stale too now, they could bring back in person ones that not covid is over, but they wont generate wild applauses like they did in the past, the iPhone has reached the point where it should be called iPhone 13sssnot iPhone 16. It's just 'S' upgrades going forward.
Just enjoy and use the tech for what they are, extremely powerful tools.
Has anyone else done what you are looking for? Answer is no. Which re-enforces my point that personal computers and phones have reached a plateau.
Sadly, its just evolutionary steps forward, no matter if it was Steve or Tim.
They know this, which is probably why their keynotes are so stale too now, they could bring back in person ones that not covid is over, but they wont generate wild applauses like they did in the past, the iPhone has reached the point where it should be called iPhone 13sssnot iPhone 16. It's just 'S' upgrades going forward.
Just enjoy and use the tech for what they are, extremely powerful tools.
Both of these pronouncements migh be a tad premature:
- How is Apple Way behind in the AI race?
- Show me another company in their market (information appliances and services) that's doing better in AI.
- I know Google and Microsoft reflexively come up, but the overlap with these competitors is in devices and cloud apps and services and there is no tangible evidence that consumers are choosing Pixel Phones and Tablets with Gemini or Surfaces with CoPilot over iPhones, iPads and Macs with Apple Intelligence.
- The fact is we are early in a fast evolving AI era and Apple is pursuing a purposeful AI strategy that is (a) mindful of the technology horizon of current tech and what comes next, (b) deploying AI in a capital efficient, scalable and economically sustainable fashion, and (c) grounded in the historical values that led most Apple customers to choose Apple in the first place.
- This is in contrast to others who are chasing the AI hype, making unsustainable capital investments in technology that is likely to be technologically eclipsed in 24 months -- putting lots of deployed capital at risk of obsolescence -- in order to release flashy products that are generating buzz but don't seem to be moving the needle near-term.
- Apple understands technological evolution, technology timescales and sensible capital stewardship better than most and these factors are definite drivers of Apple's seemingly slow movement on the hypey stuff.
- How has Apple lost the China market?
- Per this recent MR article -- https://www.macrumors.com/2025/06/17/iphone-sales-jump-apple-reclaims-china-lead/:
- "The growth was driven mainly by the United States and China, Apple's two largest markets. Both regions returned to positive year-over-year growth after three years of declines during what is typically a less seasonal period."
- "China sales were particularly notable, with Apple capturing the top spot in May. It's quite the turnaround, after Apple only recently sustained market share losses to Huawei and other local mobile vendors."
The state of MacOS 15.5 on an M1P MBP (an ode to how Apple is neglecting their QC):
Mail needs to restarted every few hours as it no longer gets new mail, sorts mail, or often even can't load mail. Overnight, it just goes dumb and is listed as "not responding". Even after restart, mail will simply not show up in "All Inboxes" unless you first click on other mailboxes to "wake up" the features of mail, which is beyond annoying. "Did they respond? Let me click around and find out. Do I have to restart the app? Maybe i should just check my phone. Oh, they replied 3 hours ago..."
Passwords freezes up the entirety of Safari every time I try to create a new password using their helper. The password is created in the password app but locks up Safari. Must reboot, then manually locate the new password and paste it in.
Word and Excel haven't worked since 15.0 because they can't handle something going on with the MacOS font manager. The solution of "delete all your fonts" is not a solution. For 20 years I have been able to use these fonts, and the solution is to delete them all? How will that impact old documents and files looking for them?
Finder now waits to "spin up" external SSDs even when the folder I am trying to open is on the internal SSD. It's like the days of spinning disks all over again.
Whereas I had not needed to reboot the OS EVER unless there was a software update, there seems to be some performance leaks (memory or processor or something) in MacOS 15 which require me to reboot to stop the machine from acting like a 15 year old Intel or OS8 computer and loading everything slowly. Before reboot, many bounces, after reboot zero 1 or 2 bounces.
iPhone syncing to a computer is now a disaster. Even with a Pro with highspeed USB3 (advertised) it takes many hours to do a fresh backup or a first time sync when you get a new phone. Same as always. Nobody at Apple seems to care that setting up a new Android to replace an old is now FAR faster than an iPhone.
Mail needs to restarted every few hours as it no longer gets new mail, sorts mail, or often even can't load mail. Overnight, it just goes dumb and is listed as "not responding". Even after restart, mail will simply not show up in "All Inboxes" unless you first click on other mailboxes to "wake up" the features of mail, which is beyond annoying. "Did they respond? Let me click around and find out. Do I have to restart the app? Maybe i should just check my phone. Oh, they replied 3 hours ago..."
Passwords freezes up the entirety of Safari every time I try to create a new password using their helper. The password is created in the password app but locks up Safari. Must reboot, then manually locate the new password and paste it in.
Word and Excel haven't worked since 15.0 because they can't handle something going on with the MacOS font manager. The solution of "delete all your fonts" is not a solution. For 20 years I have been able to use these fonts, and the solution is to delete them all? How will that impact old documents and files looking for them?
Finder now waits to "spin up" external SSDs even when the folder I am trying to open is on the internal SSD. It's like the days of spinning disks all over again.
Whereas I had not needed to reboot the OS EVER unless there was a software update, there seems to be some performance leaks (memory or processor or something) in MacOS 15 which require me to reboot to stop the machine from acting like a 15 year old Intel or OS8 computer and loading everything slowly. Before reboot, many bounces, after reboot zero 1 or 2 bounces.
iPhone syncing to a computer is now a disaster. Even with a Pro with highspeed USB3 (advertised) it takes many hours to do a fresh backup or a first time sync when you get a new phone. Same as always. Nobody at Apple seems to care that setting up a new Android to replace an old is now FAR faster than an iPhone.
The thing is, Apple takes the time to get things right, and to feel out the response of customers by slowly introducing things, not by slapping something super new, in your face. If I feel that there's something Apple has missed with respect to a product or service, they usually implement it eventually.
Off the top of my head, there have been two major things that have happened under Tim Cook:
1) Apple Silicon - creating your own GPU/ CPU etc is pretty darn bold
2) Vision OS - it's in its infancy right now, but I feel it will become game-changing over time
Also under Tim we have a slow transition towards Mac/ Apple gaming. This was not a thing under S.J.
Don't get me wrong, I loved Steve for his passion and would have loved to see Apple today if he was still around but I don't think Tim is doing a horrible job.
Off the top of my head, there have been two major things that have happened under Tim Cook:
1) Apple Silicon - creating your own GPU/ CPU etc is pretty darn bold
2) Vision OS - it's in its infancy right now, but I feel it will become game-changing over time
Also under Tim we have a slow transition towards Mac/ Apple gaming. This was not a thing under S.J.
Don't get me wrong, I loved Steve for his passion and would have loved to see Apple today if he was still around but I don't think Tim is doing a horrible job.
I haven’t experienced any of these problems
What sort of trouble shooting have you done?
This bug has pretty much always been in finder, you just noticed it now?
Other than that I havent noticed any of the same problems you’re seeing, and I’m also using an M1P MBP (my work laptop), maybe try a reinstall?
I think the big problem with Tim Cook is perception.
He is viewed as safe, not risk taking, not differently thinking, not rebellious, not innovative, boring.
Even though the items you listed under Tim Cook are impressive, for some reason I am still tempted to say that Steve left him a ship pointed in a direction to success, Tim just made sure everyone on board got their meals and did their job.
I mean, that’s literally what you want a good manager to do
Or a major-er reason: you can only reinvent so long.
After adding cinnamon spice and vanilla ice cream to apple pie for the first time, how much more can you improve an apple pie?
I only use apple products because the os and hardware is better than the competitors. However i also feel Apple has lost its midas touch.
For me i am not fussed as i get to hang onto my devices longer based on major design and hardware overhauls.
So based on the devices i use i believe:
For the iphone the X was the epic moment, hopefully the Iphone 19 xx will relive that moment and go with the all glass vision.
For the Macbook pro the 2021 m1 processor was the most epic moment, i am not sure how Apple will top that going back to a thin design & oled display.
The Apple TV had its moment with the HD with the introduction of the App store. Whats next will be only incremental at best.
For me i am not fussed as i get to hang onto my devices longer based on major design and hardware overhauls.
So based on the devices i use i believe:
For the iphone the X was the epic moment, hopefully the Iphone 19 xx will relive that moment and go with the all glass vision.
For the Macbook pro the 2021 m1 processor was the most epic moment, i am not sure how Apple will top that going back to a thin design & oled display.
The Apple TV had its moment with the HD with the introduction of the App store. Whats next will be only incremental at best.