From “think different “ to “Rethink nothing!”. It’s time for Tim to go!

[HowardEv]

“Even the successful ones, like the Mac Mini, feel like an update from the 25-year-old G4 Cube”

Agreed! Because the Mini still has the same power cord the G4 Cube had, in spite of being the exact same low power chip that’s in the MacBooks.

Making a wireless Mini that doesn’t need to be plugged in to the wall, charged from the display cable, to use on the porch or subway like a MacBook can, but headless, with no attached screen or keyboard. Wireless screens and keyboards.

 

[ThailandToo]

Er, since when? Did Jobs personally tell you this in confidence?

You mean like finally getting Ives out after he managed to thin down macs to the point of making them into furnaces?

You do understand Apple is a for-profit company, right?

I'll be honest, I havent seen much indication that Apple has been prioritizing short term gains over long term performance, in direct contrast to a lot of other companies. On what basis are you claiming this?

What innovation would you like to see that you think Apple is failing at? And what changes would you make? Sounds a lot like monday morning quarterbacking to me

Again, what would you "innovate" that Apple isnt doing?

I'd argue that's not only true of most large American companies but true of Apple less so than some of the other tech giants. I'd also argue that this is more a failing of the regulatory framework in the US, or lack thereof, than an individual company problem.

Which devices cant you do whatever you want with that you think would change under other leadership?

I guess you’re being sarcastic, as nobody could be that unaware or not understand the desired leadership direction of Apple by Steve. Read the book! The problem is Steve isn’t here - we lost so much - the whole world loses when a visionary passes away.

 

[Ctrlos]

"The public tagline is 'Think Different'. Our real slogan is 'No Refunds'."

 

[AlixSPQR]

WWDC and other Apple events are boring sales pitches, carefully orchestrated, but the products are good and refined. It's all about the ecosystem, nowadays. Except for Apple Vision, but who knows where it's going.

 

[Madonepro]

WWDC and other Apple events are boring sales pitches, carefully orchestrated, but the products are good and refined. It's all about the ecosystem, nowadays. Except for Apple Vision, but who knows where it's going.

How to say 'I'm not a developer'! Just a heads up, but these os's are free, there is no attempt in forcing you to upgrade, the only thing marketed, is how they might benefit you.

 

[TracerAnalog]

Tim Cook isn't leaving until Tim Cook decides he wants to move on.. 98% of Apple customers are happy with the products and experience using the brand. It's the 2% on tech forums that are disappointed in Apple and seem to find reason after reason to complain about anything Apple releases or implements. All you have to do is visit our main page and read the articles. Doesn't matter what the thread is about, it's full of the same forum members with negative comments about the subject being discussed..

Plus: it is always the same bunch posting negative about 'Tim Apple'. I consider it rage bait and have put those people in my ignore list. However, seeing all the reactions (including my own 😂), the baiting still works...

BTW I'm not saying Apple is perfect or Tim is a saint either. Mistakes will always be made, markets will be wrongly assessed, and trends will be missed. Apple is a monstrously big company and to be a CEO of such a beast for such a long time is quite a feat. Kudos to Mr. Cook!

 

[Madonepro]

They first told us that 8gb was enough cuz efficiency. Shot themselves in the foot cuz now their crappy AI needs 16gb minimum. Greedy man. Slimy folks. Apple got rotten. Infested by garbage employees.

Just be mindful, that quite a few are members here, and being called garbage, just because you felt like having a rant, isn't a trait much liked around here.

 

[AlixSPQR]

How to say 'I'm not a developer'! Just a heads up, but these os's are free, there is no attempt in forcing you to upgrade, the only thing marketed, is how they might benefit you.

I know all of that. Including that I'm not a developer.

Just be mindful, that quite a few are members here, and being called garbage, just because you felt like having a rant, isn't a trait much liked around here.

You seem to be a self-proclaimed moderator. But your sarcasm against me above is fine?

 

[Madonepro]

In know all of that. Including that I'm not a developer.

You seem to be a self-proclaimed moderator. But your sarcasm against me above is fine?

Hardly. Standing up for two very important groups; Developers and MacRumors members. Our moderators do a great job, one that I wouldn't want, and don't envy.

 

[stocklen]

MacBook 2015 was announced by Tim Cook.

That great man made overpromises of 3GHz Power Mac G5, PowerBook G5, Ping, and MobileMe.

One major reason of Apple stuff becoming less exciting is that too much rumours being posted every week.

3rd point very astute I must say.

Back in the halcyon days the OP describes, technology moved at a pace. He fails to accept that certain products face a significant issue with expectation vs the reality of a maturing product segment.
Where, exactly do you expect the iPhone to go?

Theres no use blaming Tim Cook for not turning the iPhone into a triangular shaped hologram that beams calls directly into your brain.... not his fault and Steve Jobs was not a magician.
Technology progresses fast but some things get incremental upgrades.

Back to rumours...
I remember the days the OP is describing. Everything Apple announced was a genuine surprise. There was much less 'general interest' in what they were doing and even though MacRumors existed back then - the guesses were often wide of the mark and things happened that nobody knew anything about.
I miss those days. Watching an apple announcement was both live, and mostly a surprise.

Nowadays leaks are so out of hand that sites like Macrumors can and do confidently post articles moths ahead of any release detailing specs and images that leave the actual announcement to being a non event.
I understand the OP's frustration but its a sign of the times.

 

[Madonepro]

3rd point very astute I must say.

Back in the halcyon days the OP describes, technology moved at a pace. He fails to accept that certain products face a significant issue with expectation vs the reality of a maturing product segment.
Where, exactly do you expect the iPhone to go?

Theres no use blaming Tim Cook for not turning the iPhone into a triangular shaped hologram that beams calls directly into your brain.... not his fault and Steve Jobs was not a magician.
Technology progresses fast but some things get incremental upgrades.

Back to rumours...
I remember the days the OP is describing. Everything Apple announced was a genuine surprise. There was much less 'general interest' in what they were doing and even though MacRumors existed back then - the guesses were often wide of the mark and things happened that nobody knew anything about.
I miss those days. Watching an apple announcement was both live, and mostly a surprise.

Nowadays leaks are so out of hand that sites like Macrumors can and do confidently post articles moths ahead of any release detailing specs and images that leave the actual announcement to being a non event.
I understand the OP's frustration but its a sign of the times.

It is quite frustrating to not be able to watch a keynote, without knowing 90% of the content. Whilst it is hard to keep secrets in the tech world, I'm surprised that Apple haven't tried to shut it down. Surely a few well placed 'secrets' could be let out, and follow the pathways to the leaker.

 

[stocklen]

It is quite frustrating to not be able to watch a keynote, without knowing 90% of the content. Whilst it is hard to keep secrets in the tech world, I'm surprised that Apple haven't tried to shut it down. Surely a few well placed 'secrets' could be let out, and follow the pathways to the leaker.

I think its all but impossible.
You can have as many NDAs as you like but there are presumably hundreds of people who get to see and touch the components and casings and production samples and equally presumably an exponentially increased number of 'interested parties' be they rumour sites or YouTubers wanting to be "the first" who will make it financially attractive for someone to break that NDA for a quick buck.

It's rare, if ever, for any leaks to come from Apple or Apple employees and they would easily feel the wrath of their employer. Sadly the same cant be said for people associated with the production facilities who do not work for Apple directly.

 

[Kotsos81]

The only only two real problems for Apple now -- but they are huge: 1) They have been left way behind in the AI race. 2) They have lost the China market.

Apple's AI has been a bigger disappointment than VR -- and this says a lot.

 

[Madonepro]

I think its all but impossible.
You can have as many NDAs as you like but there are presumably hundreds of people who get to see and touch the components and casings and production samples and equally presumably an exponentially increased number of 'interested parties' be they rumour sites or YouTubers wanting to be "the first" who will make it financially attractive for someone to break that NDA for a quick buck.

It's rare, if ever, for any leaks to come from Apple or Apple employees and they would easily feel the wrath of their employer. Sadly the same cant be said for people associated with the production facilities who do not work for Apple directly.

Yes that's a real issue with hardware, due to a diverse supply chain, but there is also a huge amount of 'leaks' regarding software and features, that would be 95% in house. A site like MacRumors, sadly, will always provide these stories, not because the stories bring readership, but more importantly, ad revenue.

 

[Tig_one]

OP, these are the same people who defend snapping a USB-C port with a few new colors on a 5 year old product, and call it an "update". They could defend two decades of 8GB RAM & 64GB storage on base desktop hardware if it wasn't for AI or GPUs. Now they're doing it again, defending that glass tragedy at full force.

 

[East India Company]

There is no denying that Apple has been extremely successful in recent years but a large part of this is because of market growth (couple with strong brand image). However there is also little denying that Apple do not make anyone dream anymore.

 

[seek3r]

I guess you’re being sarcastic, as nobody could be that unaware or not understand the desired leadership direction of Apple by Steve. Read the book! The problem is Steve isn’t here - we lost so much - the whole world loses when a visionary passes away.

He literally left Cook in charge, dude

 

[seek3r]

The only only two real problems for Apple now -- but they are huge: 1) They have been left way behind in the AI race. 2) They have lost the China market.

Apple's AI has been a bigger disappointment than VR -- and this says a lot.

“AI” (aka LLMs in this context) are a huge disappointment, they’re crappy, hallucinate, and are frequently problematic. Apple does use other forms of machine learning deeply in their products, and have for a long time, just because they dont have a hallucinating chatbot doesnt mean they’re behind. I’d rather they take the time to make sure an LLM type “AI” is useful than just huck it out there just for funsies to meet the latest hype. Their biggest mistake was announcing their work on this at all

Also worth noting Apple is rarely the first into the market with something, they’re just usually the first refined version. I’ll take that any day

 

[seek3r]

Ahem.

But seriously, either the next CEO must reorient Apple’s culture to the Steve Jobs era or a group of activist investors must gain a significant stake in Apple to influence its decisions.

To what end? I keep asking this without an answer: what innovation are you expecting that Apple isnt delivering?

 

[G5isAlive]

Same.

I’m finding that a lot of the “spark” is my fond memories of the past.

Rather than hand waving at all of the post and calling it "lots of BS", could you perhaps more constructively share what you disagree with and why?

grumbler police thyself.

Nostalgia is the death of innovation... romanticizing the past can blind one to the present. I lived the 1984 Mac introduction, maybe you did too. Apple isn't perfect now and it certainly wasn't then. You had to swap floppy discs almost continuously to run macwrite to type out a letter. I can still hear the sing song tones made by the floppy disks as they were read, and the clunk as they were ejected. Fond memory? Sure. Want to return to it? Heck no.

People whine all the time about lack of innovation, but when Apple hands it to them on a platter, they complain it isn't exactly what they already know. Example 1, the AVP. Might not be what you want, but it's a glimpse to the future. Pun intended. Steve Jobs is famous for not listening to what customers said they want, but think about what they don't know they wanted, and then selling it to them. That might have been his best trait, selling.

I agree, let's stick to constructive conversations.

 

[thejadedmonkey]

Three points:

1. Siri was introduced by Jobs — not Cook. It was innovative for what was essentially pre-modern rules-based AI. Converting such a massive, monolithic platform to two-generations removed LLM-based Gen AI is only easy to armchair software architects. Pinning that on Cook is sketchy.
2. It’s interesting that Apple Silicon is completely ignored when it is arguably the most consequential innovation in Apple history — just because it was delivered on Cook’s watch. I’m using an M1 Max MacBook Pro that was purchased on launch day and that machine still makes me smile every time I use it. It’s the best personal computer I’ve ever used. Period.
3. This is the first time I’ve heard that billions of people hate the HomePod and attribute that to Siri. That comment doesn’t even qualify as stretching the truth because there’s zero truth in it.

Re: Siri, the only blame he has is not prioritizing or reducing in-fighting so that they could fix her. She was never great, but hasn't gotten much worse - she's just stagnating while everyone else has far eclipsed her.

On the Apple Silicon chips: The M series chips aren't revolutionary. They're better, certainly, but I was able to eek out 24 hours of screen on time using an Intel Gold CPU in a Surface Go. The Apple Silicon chips are iterative, just like 90% of what Apple's released lately. In this instance, they're based off of the ARM chip in the iPhone, which is actually a tweaked iPod CPU.

The M1 Macbook Air my wife is using, is no different than the Intel version that came before it. You could make the case that the M1 series will enable better things, eventually, but until Apple gets AI right we aren't there yet.

Until there are actual better use cases, I'd assert that the matte screen on my Macbook Pro is the best new innovation for the MBP line, and that's really just an un-regression of the glossy/glassy display Apple's been using for the last decade.

Does the motivation of the original post boil down to "AI amazing everywhere but Apple, Siri and AI at Apple sucks under Tim Cook"?

I don't necessarily disagree, but I prefer to fully understand any agendas (hidden or otherwise) of starting a thread.

No. It used to be that I was excited to update to the latest OS because I wanted the newest features. Now, I upgrade because I hope they fix bugs.

I run an iPhone 13 mini, and Apple doesn't think I need an upgrade. Meanwhile, iOS 18 is very stable for me, so I plan on skipping iOS 26, because I don't think that Apple will give me a product that's better than what I have right now.

Someone else said it best, I think, that they're an Apple fanboy struggling to keep the rose colored glasses on.

 

[aaronage]

e Apple Silicon chips: The M series chips aren't revolutionary. They're better, certainly, but I was able to eek out 24 hours of screen on time using an Intel Gold CPU in a Surface Go. The Apple Silicon chips are iterative, just like 90% of what Apple's released lately. In this instance, they're based off of the ARM chip in the iPhone, which is actually a tweaked iPod CPU.

Tweaked iPod CPU? Intel's latest Arrow Lake is a "tweaked 8080" by that logic 😂
This thread is incredible

 

[JamesMay82]

I’d disagree. I think since we’ve had apple silicone the macs have had their biggest improvements year on year. I feel like the mac releases were quite stale after the update initial retina MacBooks.

 

[GioGiusi]

It's long past time for him to go, but not for any of the reasons you listed.

 

[Lounge vibes 05]

Seventh, Crook’s AAPL is so anticompetitive it should be regulated like the EU has done. I love Apple products, but I don’t love that I can’t do whatever I want with a device I paid for and I can’t wait until Tim’s Apple is dead and Apple can innovate again with new leadership.

And yet you praise Steve Jobs. This makes absolutely no sense.
Who do you think first pushed Apple towards a closed ecosystem? Steve Jobs
Who wanted computers to be impossible to open for the regular consumer? Steve Jobs.
Who wanted the iPod to only work with the Mac, just the Mac, and nothing but the Mac? Steve Jobs.
who spent 40 years of his life dissing Microsoft for having an open platform, constantly going on and on about how everything should be closed? Steve Jobs.
Who originally started the App Store, the 30% commission, and all of the developer relations issues apple is going through right now? Steve Jobs.
WHO said he wanted to go “ thermo nuclear” on open platforms like android and Windows? Steve Jobs.
WHO is the reason the iPhone and iPad have things like locked boot loaders and no third-party app stores by default? Steve Jobs.