It's so difficult not to compare Tim with Steve.. and that's perhaps what i'm doing right now. He's clearly an intelligent guy who believes strongly in the brand and the Apple approach. No doubt about that. But I felt like there was a particular tiny spark missing. There weren't many sit up and take notice moments. No cutting reply that made them go "Ooooh..". Perhaps it's just the way he talks and his nature and it's masking how excited he really is about the future. Only time will tell. But I don't get that same feeling as I got with Steve and I get with Jony. Steve and Jony would talk about products like it was Christmas morning tomorrow. Tim talks like he's your Dad. Strange analogy perhaps.
I think I just miss Steve. I miss how he would be asked a difficult question... and he would be silent for a few seconds. Perhaps he'd take a drink of his coffee. And then he would reply in a way that not only killed the question stone dead but also put them in their place, but in a way that made them think he just did them a favour by telling them they're wrong. I miss that.
I think Apple is in good hands with this guy.. but the next couple of years will be key.
Oh and I found it curious how Tim singled out teenagers when talking about the wrist product. I don't think I've ever heard Apple talk about that particular demographic before quite like he did at that moment.
