Long time Apple guy here and I like Tim Cook a great deal. Having said that.. his comment that Apple isn't concerned about numbers rings hollow for thousands of industry professionals who have watched the Mac Pro line languish for 3 years. Apple is obviously chasing the numbers (and why not?) but those numbers come from iDevices. I'd just rather they not be hypocrites about it.
Kara was so annoying. She's snooty and is not qualified to be talking about technology. And god forbid some people clapped at what he had to say she gets all uppity and annoyed, get over it honey!
I would've omitted the "I'm alot like Steve" part but otherwise spot on!![]()
Did anyone else just find those interviewers incredibly annoying? They were bullying Cook to get him to say things they wanted to hear or slur his opinion. They didn't seem to understand the point Cook was continuously trying to suggest that Apple's business is quality and not quantity or awards. They both seemed very arrogant and were determined to make Apple and Tim look bad and make his every point irrelevant.
All the questions were very predictable. I still think Apple needs a good answer to the "why aren't you like Samsung" question.
best computer
best smartphone
best tablet
best music player
talk about asinine and living in a bubble
They should have had the coffee auction after this interview.
Simple...samsung is a low life company with zero ethics..
Tim said some positive things there and handled the prying question tactfully. I guess the goal is to build anticipation for WWDC. The AAPL stock is still trending down though.
We KNOW that Apple is secretive and Tim Cook won't answer questions about Apple's future.... so why not ask questions about the past that he CAN answer - like his relationship to Steve Jobs, how he came to Apple, the Apple work environment, his transition to CEO, what working with Jonny Ives is like... etc. etc. etc.
Apple has, deservedly so, basked in the sunshine due to 'wow' products like the iPod, iPhone and the iPad and the best laptops in the industry. They created new markets and then crushed their opposition as any great company would do and made, literally, tons of money in the process.
But now, Google has the device everyone is talking about, and it hasn't even bee released yet: Google Glass. It has a hip/cool vibe about it. People are paying $1500 for the privilege of beta testing and developing for it. They are setting the tech media narrative which was once the sole domain of Apple. It is in the news all the time: a trans-formative device, banned from casinos, banned from bars is SF, people are begging to try it on, etc, etc ,etc. No one has a device even remotely like it and, again, it hasn't been released yet!
Judging by Tim's ho-hum response, Apple is clearly worried. Apple is no longer basking in the sun all by its self. Google is. Hell, there is even a feature film about Google coming out in a couple if weeks: the Interns. Talking about a marketing coup. Apple would kill for such a thing. This is not just product placement in a movie or TV program which Apple has done for many years. This is a feature film with worldwide distribution. Google is out-marketing Apple, who has for years set the standard for this. Yes, Time is worried.
Apple has, deservedly so, basked in the sunshine due to 'wow' products like the iPod, iPhone and the iPad and the best laptops in the industry. They created new markets and then crushed their opposition as any great company would do and made, literally, tons of money in the process.
As for Wear-ables, Google has the device everyone is talking about, and it hasn't even bee released yet: Google Glass. It has a hip/cool vibe about it. People are paying $1500 for the privilege of beta testing and developing for it. They are setting the tech media narrative which was once the sole domain of Apple. It is in the news all the time: a trans-formative device, banned from casinos, banned from bars is SF, people are begging to try it on, potential social and security issues, voice command based, etc. No one has a device even remotely like it and, again, it hasn't been released yet!
Judging by Tim's ho-hum response, Apple is clearly worried. Apple is no longer basking in the sun all by its self. Google is. Hell, there is even a feature film about Google coming out in a couple if weeks: the Interns. Talking about a marketing coup. Apple would kill for such a thing. This is not just product placement in a movie or TV program which Apple has done for many years. This is a feature film with worldwide distribution. Google is out-marketing Apple, who has for years set the standard for this. Yes, Time is worried.
All the questions were very predictable. I still think Apple needs a good answer to the "why aren't you like Samsung" question.