The gold looks more bronze to me... I didn't 'want' the gold per se, but that was what was available at my bestbuy when I ordered at midnight of launch day. Now that I have the AT&T 64GB gold and it seems to be the most sought after, it does make it a bit more desirable. I have always had white phones so as long as the front is white, the color on the back and sides makes little difference to me really.