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Interesting reading the responses. There seem to be two camps. Those with sclerotic imaginations/minds concluding its not interesting. And those that see the potential and are jazzed.
 
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Phil Schiller may now repeat his famous “Can’t innovate anymore. My ass!”-line.

I think there are not many people that will have a very good use case for this functionality, but it would be incredibly useful for the ones that could use it.
Exactly the same as the 2013 Mac Pro trash can, then 🤣
 
Neither of you read the story.
Oh, I read the story, and noticed that. I found that one-liner unsatisfying. Rather than commenting on my literacy skills, it would be great would explain the optics and how that relates to graphic design in practice. I'd appreciate it if you could help out there.
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That's my understanding. Plus, it seems to be where the tech is as of last year; @jclo reviewed Sphero Specdrums, which offer similar color sampling:

Thank you! I'll look into that reference.
 
I'm going to say upfront I'm not in graphic arts and know nothing about "color accuracy" in that domain. Having said that, given that the perceived color of an object varies depending on the spectrum of the light reflecting off that object, would the Apple pencil have to supply some kind of reference light?

I guess it depends on what they're after and how sophisticated their spectrometer is. If the goal is to capture the color as you see it, then ambient light is probably ok. If the goal is to capture the true color of the surface, then they'll need to provide a known light source that they can use as a reference.

The difference, I think, is the application. If you want to match paint to what's already on your wall, you need a reference light because the actual color changes depending on the color temperature in the room (and color quality). If you're drawing a scene and just want to pull color inspiration from the world around you, then capturing it as you perceive it is probably good enough because you're mixing it onscreen with other colors that you're matching too already.

That might be preferable, actually, because there are times that the ambient light isn't showing the true color of an object. Florescent lights in particular can have big gaps in spectrum that make colors shift drastically relative to daylight-- not just color temperature which is fairly easy to correct, but color spectrum which you just can't correct because the information isn't there to edit.

Where it starts to become a problem with your eyes is if you're capturing color in one environment and using it in another. When you take a photograph indoors under incandescent lights, the photos look very warm and yellow when you get them back. It didn't look that way to your eyes at the time because your eyes are doing all sorts of mental white balancing.

Color is fascinating...

Neither of you read the story.

I read the article, it says could. You didn't read the patent... Light emitter doesn't show up until claim 10.
 
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This will only work accurately if the ambient light has perfect white point and considerable brightness. All colours we see are based on wavelengths of light that bounce off objects. If the ambient lighting is warm (towards yellow) you get warmer colour measurement and vice versa if the ambient lighting is cool (towards blue).

What could be done, that has never been done before not even by True Tone, is that the device measures ambient light and the colour of the object. Then it would perform an offset to fix the white point and levels.

Even if you do manage to sample colour with perfect white point and have a perfectly calibrated monitor, there will always be the big problem that your digital work will be viewed on thousands of different quality displays under many different lighting conditions. Nothing we can do about that until all displays compensate for ambient light by doing automatic white point calibration in real time (True Tone doesn’t do this correctly) and human vision also compensates (impossible - we will always see things slightly yellowish if yellowed sunlight is in our field of vision).

I'm curious what the weakness in TrueTone is. I know NightShift doesn't try to keep color accuracy, it just pulls the blue out. I'd thought TrueTone remapped the color temp according to the ambient.

Even on a well calibrated display, the color can't be truly accurate. Color isn't emitted in three spectral lines of varying intensity, but that's how our displays work. We have red/green/blue sensitive cones in our eyes and your display has red/green/blue emitters to try and trick each cone into thinking it's seeing something that is a natural color. But those two aren't actually matched to each other. Every person is different, so no display match the color of the original object for multiple people.

It's pretty amazing that it works as well as it does though.
 
I can do you one better, mate…

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😂❤😂 LMAO

With all the heat-related touch and pencil irresponsiveness I’ve sadly experienced while using iPads, this just made me fall out of my chair laughing. Thank you for giving me a huge chuckle about that.🤗😘🤗

Now, a color picker sensor on the Apple Pencil? Yes, please! That would be terrific. I ❤ the Apple Pencil and would be delighted to have that feature.

I am so used to the eyedropper color select tools from Photoshop etc., and find it a challenge to match the skin tones from reference images using Procreate. Yes, I’d buy this pencil.
 
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Not a new idea - saw a pen like this on Kickstarter at least five years ago - but I'm sure Apple will make it seamless.

Would be very useful :)
 
I'm going to say upfront I'm not in graphic arts and know nothing about "color accuracy" in that domain. Having said that, given that the perceived color of an object varies depending on the spectrum of the light reflecting off that object, would the Apple pencil have to supply some kind of reference light?

Perhaps the sensor on the pencil is able to generate its own light in isolation.
 
The idea is cool, but I don't see any practical application that justifies the increased complexity and cost.

It feels like something I would try a couple of times out of curiosity and then not even remember this feature exists after a month.

You're talking to your customer about their first advertising ever. They show you a product only their friends and family have seen. You bring up your design application. You put the color sensor to the product, to grab colours, draw the shape, add the shadows, and within a few minutes, you have a design concept without a camera.
 
It's going to have to be really accurate or it won't matter, display technology will have to match as well.
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There’s also apps out there that give you similar functionality with your iPad’s camera too.

I am a graphic designer who constantly has to explain “no you cannot get accurate colors with your app and phone camera the regular way. You just ****ing can’t” to people (and boss). Yes I have every idea how great this is. This is almost like owning a colorimeter but with direct system integration

I’d comfortably drop $400 on this on day one

131 upvotes


-via Reddit
 
You're talking to your customer about their first advertising ever. They show you a product only their friends and family have seen. You bring up your design application. You put the color sensor to the product, to grab colours, draw the shape, add the shadows, and within a few minutes, you have a design concept without a camera.
I could be wrong about this, but... If you had the skills to make a good looking sketch (what you describe as drawing the shape, add the shadows and so on) wouldn’t you be able to quickly guess the colors to apply to the sketch just by looking at the product with your own eyes?

I’ve never seen anybody good at drawing having trouble guessing the color of an object.
 
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Apples Recruitment process for hiring engineers for these types of products is what makes Apple so unique. I can’t see what applications this will be useful to me, but then again, I may not be the ‘target demographic’ for a product like this, but it certainly will appeal to sketchers/artists, etc.
 
First post here, been lurking for...a decade?

My daughter is the little girl holding the color-sampling digital pencil on the landing page at https://www.mozbii.com. Jeremy Shu designed it, launched on Kickstarter in 2015, and has been selling the pencil and iOS apps for a while.
 
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Yeah this really is something that marketing loves as it sounds awesomely cool... but as an illustrator I literally can't think of any real-world usage that would justify the expense.

Consider that the apparent color of something changes dramatically under different lighting conditions. You could sample the same color in different rooms and get different results.

Or if it uses a built-in light source to illuminate the spot, LED lighting has all sorts of issues in changing apparent colors due to its narrow band illumination. And then you'd only be getting something approximating the color anyway.

I mean how often are you using your table to sketch a sill life of objects in front of you that you'd REALLY like to sample using your pencil?

Written like a true art director deeply buried in the disappointments of accurate color reproduction. Oh, the challenges of going from color display (no matter how well calibrated) to a CMYK press proof.

I have a feeling Apple will manage the accuracy thing pretty well, but the commercial potential for this is not so much for color pre-press as it is for just plain creative fun.

It won't just be about applying real-world colors to digital drawings, but also for use with Photoshop and Final Cut Pro - modifying the color of photos and video. No doubt it'll also be used for things serious folks might find silly - selfies; changing photos of you in that conservative, mauve prom dress Mom made you wear into some crimson statement of freedom, etc. Some enterprising Etsy sellers will custom-dye clothing based on an easily-captured color sample, etc. And imagine how much fun someone might have painting/redecorating an AR environment.

So my thought is that this thing, if it comes to pass, will not be extravagantly expensive - my "marketing gut" says a bit less than twice the price of today's Pencils (the same psychology as $1.99 vs. $2.00). Plenty of people will spend an extra $80-$100 on a whim if it catches their fancy. Besides, the real money won't be made on the Apple Color Pencil, it'll be made on the additional iPads that are sold to go with it - both to image-making professionals and the public at large. It's one of those applications that could push a fair number of "Nothing can replace my Mac" die-hards to add iPad to their workflows (and, of course, there's Sidecar to make sure their Macs remain the center of their work life).
 
Well, I guess I'll be one of the few that is not impressed at all.
If you are an artist of any sort (I do some painting), you know how to look at colours and replicate them very closely.
The integration into the pencil would simply force me and people like me to pay for a tool they don't need.
 
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I“am a illustrator and don’t see a benefit in this for creating digital artwork. Creating colored paintings is always about the interrelation of surfaces and light sources. May someone explain a real world use case for this?
 
Hadn't thought of it, but now I know I could have one... just shut up and take my money! That would literally be a THING!
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I“am a illustrator and don’t see a benefit in this for creating digital artwork. Creating colored paintings is always about the interrelation of surfaces and light sources. May someone explain a real world use case for this?
I am also an illustrator and would bite their hands off to get one. It's one of those things that you'd find to be useful in ways you don't even know about yet. I'd love to be able to select colours more quickly and accurately than I can do at the moment. Even if it was just having a colour swatch chart to hand and selecting colours from that, it'd save a ton of time - and if you do illustrations for money, anything than saves time and/or makes life a bit easier is always worth doing.
 
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