Soon they will outperform MacBook pros
And hopefully that will get Intel to sort their act out.
It's not incompetence or illogic, it's a planned decision to maximise profits. It's not customer first , it's profits first
Profits first would cause Apple to fail. Apple is doing the opposite of failing. I don't think a profits first company can survive in the mianstream tech industry as it's so cut throat.
- A profits first company wouldn't ditch the global leader in mapping, spend millions developing their own solution all because the market leader wanted access to their customer info.
- A profits first company wouldn't develop tiered batteries for their laptops when uniform ones would do.
- A profits first company wouldn't used pricier materials for their products when much cheaper versions exist.
- A profits first company wouldn't invest in renewable energy (a move which will hurt the ROI)
- A profit first company would not invest industry leading in Accessibilty features which are low ROI.
Etc, etc.
A profit first iPhone wouldn't improve incrementally year over year, it would stagnate. But as far as I can see they seem to improve pretty much every aspect from the screen, memory, storage materials etc.
I would love to hear how/why you think they are profit first. People like you fail to realise how high customer satisfaction is with Apple users compared to a large percentage of the market, you fail to see how they sell out of their main product lines upon new releases. These things wouldn't occur in a profits first company. Customers would quicjkly feel tired of being ripped off and would move on. As far as I can see that isn't happening.