Future of Apple Fitness+ 'Under Review'

[Frosties]

The smiling takes much less getting used to as a non-American than all the special days and months that need to be celebrated.

Like thanksgiving? *hint*

 

[Donkey Man]

The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.

In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.

Nevertheless, Fitness+ has a small, loyal fanbase that makes it difficult for Apple to shut it down "without a backlash." The service is sufficiently inexpensive to operate that negative headlines would not be worth the saving.

Nevertheless, Gurman says the "future of Fitness+ is under review." He revealed that the service is to receive new management, with Apple health vice president Sumbul Desai taking control of the service. The health division, now including Apple Fitness+, will report directly to services chief Eddy Cue. The reorganization is likely to lead to added pressure to improve results.

Apple Fitness+ launched in 2020 as an ad-free video on demand guided workout streaming service. It costs $9.99 per month and is available as part of the Apple One Premier bundle.

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Article Link: Future of Apple Fitness+ 'Under Review'

Another wonderfully failed enterprise by Tim Spindler and his committee of visionless leaders. Just like the times of Ellen Hancock and so on.

 

[jonnyb098]

I think this was very useful and more popular during the pandemic. Now, not so much.

Personally I wish there was better distribution of the complexity levels. For example the “easy” workouts are WAY too easy then the middle ramps it up a LOT and the advanced is borderline crazy. If you want to get casual workout sessions they gotta better figure that out.

 

[jonnyb098]

My wife and my youngest daughter use it every day as part of our Apple One premier subscription. Apple Arcade is a weaker offering - they both need more investment.

Yeah arcade was amazing for the first couple years. Now it’s literally little kid games being released every month. It’s pathetic.

 

[Mrkevinfinnerty]

He was trying to close rings he shouldn't have been trying to close.

View attachment 2577831

His behavior contributed to decisions by more than 10 workers to seek extended mental health or medical leaves of absence since 2022, about 10 percent of the team, these people said.

When confronted with Mr. Blahnik’s behavior, Apple moved to protect him after an internal investigation. The company settled one complaint alleging sexual harassment by Mr. Blahnik and is fighting a lawsuit by an employee, Mandana Mofidi, who said he had bullied her.

Apple Fitness Chief Accused of Toxic Workplace Culture and Harassment

Workers say the executive was volatile and retaliated when they cooperated with an investigation. Apple denies the claims.

www.nytimes.com

Alt Link https://archive.is/5CGru

The Jay Blahnik Apple Watch challenge is going to be wild.

 

[paulovsouza]

It was made when everyone was indoors, people are back at the gym. I thought when they announced Apple Intelligence, you'd have a personalized workout, like you can do with ChatGPT. Just doesn't seem useful for $10 a month. But also you're telling me Apple News isn't burning money?

 

[funkright]

Apple should buy Peloton and call it a day. Peloton with the backing of Apple would be awesome. We have both and default to Peloton all the time. Many more types of classes and the instructors are a step up from Apple's at this time.

It's like Apple's instructors want to treat their attendees with kid gloves, Peloton's instructors definitely don't.

When you're working out you prefer Peloton's.

 

[trusso]

Maybe try adding Mac support. It's bizarre I can't access this on my Apple device with the largest screen

Try an Apple TV. Apple rightfully intuits that the number of people working out in front of their computer screens is vanishingly small.

 

[trusso]

It was made when everyone was indoors, people are back at the gym.

Why should people have to pay for a gym membership and drive there, just because the pandemic is over? Your argument does not hold water.

 

[DamoTheBrave]

I’d like to use it but it’s not very engaging. There are thousands of videos on YouTube which are just as good. They only miss a heart rate. It needs to be more like Zwift or Training Peaks where you are given plans, real time feedback and hardware integration.
Training Peaks is only slightly more expensive but gives you an order of magnitude more.

 

[DamoTheBrave]

Like Apple Arcade, Fitness+ suffers from trying to appeal to everyone and thereby appealing to no one. It leans heavily towards entry level calisthenics, with gratingly cheerful instructors and cross promotion of annoying Apple Music pop songs. The forced banter and lame jokes between the instructors is particularly annoying.

The clear opportunity is to offer highly personalized and progressive workout programs in different sports (weight training, yoga, cycling, etc) that use Apple Watch and Health data to help you progress. No more pre recorded video knock offs of what was popular on Peloton in 2020. People want real coaching and guidance to reach fitness goals, not phony motivation from plastic instructors. By all means, offer a beginner track for encouraging Joe Q Public to get off his butt and do some jumping jacks, but that can’t be the entire service if they hope to maintain interest and attract enthusiasts.

Yeah exactly this and there are other services that do this well already so Apple has to lift quite a bit.

 

[chucker23n1]

The service apparently suffers from high churn and little revenue.

I still have yet to try it myself, but I find that surprising.

For example, Fitbod is 60% more at $16/mo, at least on a monthly basis. Peloton is $13 for a limited version, or a whopping $29 for the full one.

So I take it pricing isn't the issue.

Also, Apple seems to be heavily, annoyingly pushing it in the Fitness app.

So… are the workouts not good enough? I'm unsure what the problem is here.

 

[ufomism]

The forced positivity of the instructors… it’s all very cringe.

 

[donraven007]

I use this all the time. They better not get rid of it lol.

 

[tonie walker]

i just hope there is an option without the Arcade for Family/Premier. This should be the one that under review. I use Fitness+ atleast 3x a week.

 

[youdontsay]

I’m bilingual so it doesn’t bother me that much, but it’s wild that Apple can’t be bothered to hire people in each country to lead sessions in the local language. Instead, they just slap on subtitles. If any company can afford to do it right, it’s Apple. At the very least, they could hire good dubbing studios—but nope, we just get these ridiculous subtitles instead.

 

[MrPiper415]

I would have loved to see a passive aggressive British version full of sarcasm, irony and innuendo.

They should get Jackson Lamb on from Slow Horses as one of the instructors!

Perhaps he could lead mindful yoga?

 

[ltd73]

Need it in more contries

 

[Thehangmn]

I have it with Apple One, but I don't use it. I have a Peloton and use it for cycling, weight training and stretching classes. I tried using apple fitness on my appleTV but didn't really jive with the instructors.

 

[SebCohen]

This is NOT something Apple should be doing Sell it for 1$ to a company with specific demands, give it a few years with special conditions and then let it rip, boom or bust.

 

[Artemis70]

Apple Fitness+ is not available in most countries. I think I would like it, but can't get it.

 

[n4uaj]

I use it both at home and at the gym. Having the daily plan has helped me a lot. The gym treadmill is better than my one at home since I can follow along with the hills etc. The personalities of the instructors are much better than the ones on silver sneakers and ymca 360. All I want from them now is some Tai Chi 😜

 

[JOLoughlin]

A good reason to make a more affordable and fitness/anctive in design oriented Vision product. It’ll boost Fitness+

 

[calimed]

They need to buy Ladder (app).
Love the structure.

 

[DJ_Envo]

Maybe that's not help it's only available on selected countries...