I like it but would prefer a little less 'wooooooooo' ing from the instructors!
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Future of Apple Fitness+ 'Under Review'
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It feels half assed so I am not surprised.
It needs difficulty rankings, programs, plus better production values. The studios are visually busy, the coaches are denuded of any real personality, the music choices are anodyne.
Just pure mediocrity.
It needs difficulty rankings, programs, plus better production values. The studios are visually busy, the coaches are denuded of any real personality, the music choices are anodyne.
Just pure mediocrity.
Apple should just buy STRAVA.
Reasonably valued at $2.2 billions during last offering. Apple was never successful at social platform. With Strava, it can shore up Apple Health with better integration into Strava and gain social platform. Indirectly access Garmin, Wahoo, Suunto, and android user base, and maybe offer free Apple Health+ for paid Strava membership. Basically eliminate Samsung growth and slowly chip into Garmin/Wahoo/Suunto user base.
Currently Apple integration into Strava is pitiful at the best. I use Wahoo computer for cycling, Strava app for hiking, and etc as Apple Watch Ultra exports erroneous elevation gain to Strava or other 3rd party for years.
Reasonably valued at $2.2 billions during last offering. Apple was never successful at social platform. With Strava, it can shore up Apple Health with better integration into Strava and gain social platform. Indirectly access Garmin, Wahoo, Suunto, and android user base, and maybe offer free Apple Health+ for paid Strava membership. Basically eliminate Samsung growth and slowly chip into Garmin/Wahoo/Suunto user base.
Currently Apple integration into Strava is pitiful at the best. I use Wahoo computer for cycling, Strava app for hiking, and etc as Apple Watch Ultra exports erroneous elevation gain to Strava or other 3rd party for years.
They should absorb
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that makes it difficult for Apple to shut it down "without a backlash." The service is sufficiently inexpensive to operate that negative headlines would not be worth the saving.
Nevertheless, Gurman says the "future of Fitness+ is under review." He revealed that the service is to receive new management, with Apple health vice president Sumbul Desai taking control of the service. The health division, now including Apple Fitness+, will report directly to services chief Eddy Cue. The reorganization is likely to lead to added pressure to improve results.
Apple Fitness+ launched in 2020 as an ad-free video on demand guided workout streaming service. It costs $9.99 per month and is available as part of the Apple One Premier bundle.
Article Link: Future of Apple Fitness+ 'Under Review'
Couldn’t agree more with you. too happy and “perfect” we don’t need that. We need more “real” on the fly intersections. They should buy up Ladder app. They def have something special cooking up.
It’s funny because all of the instructors are always head to toe in Nike apparel. Now the Nike training app in my opinion had better ab routines. Apples production is just way better.
I tried it once and found the way the workouts were structured annoying, and especially the music. I signed up once and the cancelled the subscription about 1 hour later.
I found better on YouTube (from an Olympic athlete) for free - I do those workouts in addition to what I already do.
I found better on YouTube (from an Olympic athlete) for free - I do those workouts in addition to what I already do.
yes, same here, I don't care about Arcade and News+, so the Apple One subscription would be cancelled at that point
I looked at it. It is useless. What is the point of a video where some actor does situps? I can do those without the video.
What I might want is a GOOD and accurate AI that can listen to my fitness goals and monitor my activity (it watches me, not me watching it) and then advise on the best kind of (say) interval training.
The other thing I want is video food tracking. I could take a 5-second video of the plate before I eat and then the system tracks calories and nutrients and again, looks at my goals and makes actionable suggestions.
But I do NOT need to watch pre-recorded sessions.
What I might want is a GOOD and accurate AI that can listen to my fitness goals and monitor my activity (it watches me, not me watching it) and then advise on the best kind of (say) interval training.
The other thing I want is video food tracking. I could take a 5-second video of the plate before I eat and then the system tracks calories and nutrients and again, looks at my goals and makes actionable suggestions.
But I do NOT need to watch pre-recorded sessions.
The biggest most significant cultural changing courageous change they could make to Apple Fitness+ would be to rename it Apple Fitness. I would suggest creating multiple similar but different products first called Apple Fitness before removing the + though, that wold be pretty funny.
I fail to see its appeal. It’s a bunch of annoying fitness instructors pleasing the general public through overly slick produced videos, rather than specializing in specific athletic areas.
And even then; why not just find your favorite YouTube influencer and view your class for free? Or even better: open your front door and visit your local gym, tennis court or whatever it is you like to do?
And even then; why not just find your favorite YouTube influencer and view your class for free? Or even better: open your front door and visit your local gym, tennis court or whatever it is you like to do?
Why is Apple so incompetent with its marketing?
FEW PEOPLE OUTSIDE US MAC GEEKS KNOW ABOUT THIS.
Even if you do know about Fitness+ (and honestly, Apple should drop the “+” from this one too), it’s a chore to use and feels like a Watch gimmick. The app is stupidly buried inside the Fitness app, which most people think is just for activity tracking. It needs to be its own app (call it Exercise or something) and build out more robust, engaging features.
And while we’re at it, Apple really needs to address how poorly it handles UI/UX across all its services (Podcasts, Music, TV, Fitness, you name it). Everything feels cumbersome and buried under endless layers of menus.
Edit: For something positive, I’ll add that I do like the overall format and a few of the instructors (shoutout to Yoga with Jonelle!). But my go-to digital workouts are still on Peloton, because their app and instructors feel the gold standard.
FEW PEOPLE OUTSIDE US MAC GEEKS KNOW ABOUT THIS.
Even if you do know about Fitness+ (and honestly, Apple should drop the “+” from this one too), it’s a chore to use and feels like a Watch gimmick. The app is stupidly buried inside the Fitness app, which most people think is just for activity tracking. It needs to be its own app (call it Exercise or something) and build out more robust, engaging features.
And while we’re at it, Apple really needs to address how poorly it handles UI/UX across all its services (Podcasts, Music, TV, Fitness, you name it). Everything feels cumbersome and buried under endless layers of menus.
Edit: For something positive, I’ll add that I do like the overall format and a few of the instructors (shoutout to Yoga with Jonelle!). But my go-to digital workouts are still on Peloton, because their app and instructors feel the gold standard.
Don’t let Apple near a social network!
Just one word:
(iTunes) Ping
Also I think that brand safe obsessed Apple won’t want millions of people being able to publish without pre-moderation on a platform owned by them.
I don’t use strava but hopefully apple can now make their integration best in class.
Fantastic points. Agreed.
Whoever is in charge of UX in Apple services is generally asleep at the wheel (apart from Apple TV. I mean the service not the hardware product. Sigh).
I sometimes wonder if Apple SVPs actually use the services that they are looking after.
Cue seems to be more interested in deal making and meeting revenue targets - obviously that will be a very important part of his role - and incurious at best as to the general quality of said services.
I would probably be willing to pay extra for melancholic instructors. Almost not even joking.
The longest I've spent in the USA in 1 sitting was 3 weeks and by the end of it, the plastic fake smiles and being told to "have a great day sir!" by everything that moved was honestly starting to get to me, I was really starting to miss the miserable looking staff at my local shop who just grunt at you or complain about things.
The new free samples they give you monthly are a nice addition (except, for some reason you can't access them on an Apple TV? ... odd) ... maybe they should add an ad-supported version, for those of us who very occasionally would think of using it. Paying for a full month seems like too big of a commitment when I prefer to workout outside.
good thing there is better data than your feeling and the bias that exists because you obviously are not in touch with fitness plus users
I do wonder how Gurman and Bloomberg get these details. This is very private business operational stuff that could be used for insider trading etc. it’s not obvious from the outside of the business the P/L situation for this service or any individual product in their services division.
It’s not like product sales that you can deduce from sales channels or component orders. And I’d doubt they would leak something like this. There’s not even a fitness+ competitor you could compare it to in terms of usage. Peloton is the nearest and that’s a niche product tied to equipment sales.
I dunno. Feels very odd.
It’s not like product sales that you can deduce from sales channels or component orders. And I’d doubt they would leak something like this. There’s not even a fitness+ competitor you could compare it to in terms of usage. Peloton is the nearest and that’s a niche product tied to equipment sales.
I dunno. Feels very odd.