Galaxy S7's 'Best Smartphone Display' Makes Strong Case for Apple to Shift to OLED iPhones

Discussion in ' News Discussion' started by MacRumors, Feb 23, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    DisplayMate Technologies has declared that Samsung's new Galaxy S7 has the "best smartphone display" it has ever tested, making a strong case for Apple's rumored shift to OLED displays within the next two to three years.


    The in-depth display shoot-out found the Galaxy S7 display to be significantly better than the Galaxy S6, including increased brightness by up to 29 percent, improved screen visibility in bright environments, and more efficient power consumption.

    The Galaxy S7's display now matches or exceeds the larger Galaxy Note 5's display in terms of brightness, color accuracy, and contrast rating in high ambient light. The results are impressive given the Galaxy S7's display area is scaled down by 20 percent.

    The Galaxy S7 also uses sub-pixel rendering, which improves image sharpness by treating red, green, and blue sub-pixels as individual image elements. DisplayMate says the technology can make the screen appear to have up to 3 times the resolution of traditional pixel rendering.

    The improvements are directly tied to Samsung's advancements in OLED display technologies, which have a number of significant advantages over LCD panels, including being thinner and lighter with thinner bezels, faster response times, better viewing angles, and always-on mode.
    Overall, OLED technology is becoming increasingly competitive with LCD technology. DisplayMate noted that LCDs remain more power efficient when displaying mostly white content, such as text on a white background, but OLEDs are more power efficient for more typical mixed image content.

    iPhones have used various LCD display technologies since the original model launched in 2007, but multiple reports claim that the first OLED-based iPhone will be released by the end of 2018. By then, the display technology will likely have advanced even further, making it a suitable option for Apple.

    Apple has reportedly been "consulting with display makers" about OLED technology to eliminate potential drawbacks, which currently range from shorter lifespans to higher manufacturing costs than LCD displays. Apple's only current OLED product is the Apple Watch, which has a much smaller 1.4" (38mm) to 1.7" (42mm) screen.

    Read more about OLED displays in DisplayMate's Galaxy S7 shoot-out.

    Article Link: Galaxy S7's 'Best Smartphone Display' Makes Strong Case for Apple to Shift to OLED iPhones
  2. Three141 macrumors 6502


    Jan 1, 2016
    I think Samsung has done really well with the OLED screen technology but I still feel if Apple did not push for Retina we would have larger screens with so-so display qualities.
  3. Studioman macrumors regular


    Jun 17, 2015
    I hope Apple doesn't move to over boosting color saturation. It pops on the screen but pictures and video looks terrible on anything else.
  4. farewelwilliams, Feb 23, 2016
    Last edited: Feb 23, 2016

    farewelwilliams macrumors 68000

    Jun 18, 2014
    just give us deforming tactile screens already
  5. penajmz macrumors 68040


    Sep 11, 2008
    New York City
    Hate to admit it but Apple has fallen behind when it comes to the screen. Hopefully when they do start using them they blow it out the water...
  6. Paradoxally macrumors 68000

    Feb 4, 2011
    They have been tactile since 2007.
  7. Cole Slaw macrumors 6502a

    Cole Slaw

    Oct 6, 2006
    Apple doesn't use this technology on it's smartphones(yet), so that makes OLED another Samsung "gimmick".
  8. Norbs12 Suspended


    Apr 24, 2015
    Mountain View, CA
    Yeah agreed OLED is pretty nice. Apple doesn't have much reason to not switch to it asap. I've been drooling over LG's OLED TV's lately.
  9. Four oF NINE macrumors 68000

    Four oF NINE

    Sep 28, 2011
    Hell's Kitchen
  10. mbh1976 macrumors regular

    Oct 17, 2014
    I realize that nightshift will help this, but is there a reason iPhone screens can't be turned down further? In pitch black they are way too bright for my taste and I don't think I've ever even had my brightness higher than 50% during the day.
  11. \-V-/ Suspended


    May 3, 2012
    I hope this comment is sarcastic.

    Another person stuck in the past.
  12. AppleScruff1 macrumors G3


    Feb 10, 2011
    Apple users don't want the best display, we want a display that just works and allows Apple to maximize profits.
  13. ILikeAllOS macrumors 6502


    Jul 28, 2011
    Tampa Bay
    I still say that Apple is probably going to roll out MicroLED instead of OLED.
    That is why they bought that MicroLED startup a couple years ago, opened a secret display panel lab in China and have been taking their sweet time instead of just having Samsung make some Super AmoLED panels for them.
  14. \-V-/ Suspended


    May 3, 2012
    I can't tell anymore if people are being sarcastic or not.
  15. Berti10 macrumors regular


    Jan 24, 2012
    Am I the only one around here who thinks Amoled got better blacks and Colors, but IPS is still way more accurate at displaying a clear white? I mean, as a photographer you won't check the black-balance on your photo, do you?
  16. rp2011 macrumors 65816


    Oct 12, 2010
    The display on the Note 5 is amazing. Great phone. Too bad it runs Android.
  17. Traverse macrumors 604


    Mar 11, 2013
    I agree. I was using my fiends LG phone the other day and the resolution alone was a noticeable improvement over my iPhone 6's. I love the Apple Watch's display. I'd like that along with 400 PPI.

    Pixels aren't everything, but none of Apple's devices are truly "Retina" to me except for my rMBP. I see pixels on my Watch, iPhone, and iPad, but maybe I use them too close to my face? :confused:
  18. 69Mustang macrumors 604


    Jan 7, 2014
    In between a rock and a hard place
    Color saturation is only an option (or mode as they call it) on Samsung phones. The news about the S7 shouldn't surprise anyone here. The phones have take the "title" as best smartphone screen for a number of years in a row. The iPhone screens stand as the best LCD panels. Honestly, the visual difference is negligible when comparing Samsung's Basic Mode with an iPhone. Anyone with either phone is going to be pleased with their screen. Dynamic, Movie and Photo modes are where the differences will be more pronounced.
  19. Surf Donkey Suspended

    Surf Donkey

    May 12, 2015
    ** Touchwiz. Go get a Nexus 6p or 5x and tell me the stock Android experience is a bad one.
  20. nottorp macrumors regular

    May 12, 2014
    Oh, it appears sub-pixel rendering still means they have 2x as many green subpixels than red and blue... didn't that used to lead to unclear font rendering, while looking good in photos?
  21. FightTheFuture macrumors 65816


    Oct 19, 2003
    that town east of ann arbor
    I work in a post-production environment and have access to a bunch of OLED displays. They are definitely a better technology, but I don't see the point of switching from an iPhone to a Galaxy just for having "the best display."

    I mean what are you going to do with it besides post messages on a forum that I have a better display then the other guy.
  22. jmgregory1 macrumors 68000


    Jun 24, 2010
    Chicago and a few other places around the world
    I think Apple will shift when they can prove out that OLED offers not only a visual benefit to the consumer, but it will also need to improve energy use, be available in huge volumes meeting tough quality and yield specs, and to some extent be cost competitive. I doubt it can happen this year, but I would bet the rumors of 2018 seem about right for the shift.
  23. LordVic macrumors 603

    Sep 7, 2011
    thats between me, and my sheets ;)
  24. DUCKofD3ATH Suspended


    Jun 6, 2005
    Universe 0 Timeline
    But the screens may have shorter lifespans. If Apple could get everyone to exchange their current iPhone for the latest model on a yearly basis, quick-dying screens wouldn't matter. Otherwise, I say pass on OLED until the tech is reliable.
  25. nottorp macrumors regular

    May 12, 2014
    Hey, there are 10 inch tablets available for porn...

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