Galaxy S8 Retail Price to Significantly Undercut Premium 'iPhone 8'

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Fresh leaks of the upcoming Samsung Galaxy S8 have revealed that the de facto "iPhone 8" rival will come in three colors and cost upwards of 799 euros ($859) when it goes on sale next month in Europe.

Serial mobile leaker Evan Blass revealed the news in a Sunday tweet, which included an official press image of Samsung's new flagship phone in colors described as Black Sky, Orchid Grey, and Arctic Silver.

Samsung Galaxy S8 and S8 Plus (top to bottom) in black sky, orchid grey and arctic silver (left to right) pic.twitter.com/ISo7W10sYV - Evan Blass (@evleaks) 19 March 2017

A second tweet offered the pricing details, with the 5.8-inch S8 starting at 799 euros and the 6.2-inch S8 Plus going for 899 euros ($967). Blass also revealed the prices of a handful of accessories set to launch with the phone, including a DeX docking station (150 euros/$161), a new GearVR headset (129 euros/$138), and a Gear 360 camera (229 euros/$246).

While direct currency conversions are no guarantee of actual prices outside of Europe, the phones still look likely to undercut Apple's upcoming 5.8-inch OLED iPhone by some margin.

Tentatively dubbed "iPhone 8" by media outlets, the tenth anniversary edition model could cost upwards of $1,000, according to one report claiming knowledge of Apple's plans. The premium tier device is expected to feature a radical redesign with a flat edge-to-edge OLED screen supplied by Samsung, a virtual home button and some form of wireless charging, launching alongside more typical "S" cycle iPhone models to succeed the iPhone 7 and 7 Plus.

Samsung's S8 will feature iris scanning and facial recognition technology in addition to fingerprint recognition, with a new virtual assistant called "Bixby" also to debut. The Korean company will launch its new phones at an event on March 29, with the devices said to ship to consumers on April 21. Apple's 2017 iPhones are expected to launch in the fall.

Article Link: Galaxy S8 Retail Price to Significantly Undercut Premium 'iPhone 8'
 

grkm3

macrumors 6502a
Feb 12, 2013
975
517
not exactly undercutting it because the price went up vs the galaxy s7 and s7 edge.

both phones are upping there prices as they get more premium.

I just bought an iPhone 7 plus for around the same price as the upcoming gs8 and I also included apple care.
 

Abazigal

macrumors G5
Jul 18, 2011
13,242
11,521
Singapore
Smart move by Samsung, as they need to win back customers. Undercutting the price of the iPhone is a good move, given that we no longer have subsidies.
I think you will find that consumers aren't really all that price-sensitive when it comes to iPhones, so I doubt a price cut would affect sales of iPhones all that much.

If anything, the iPhone probably faces more competition from older iPhone models than any other android smartphone model out there. Even if they are flagship phones like the S8.
 

341328

Suspended
Jul 18, 2009
732
951
Samsung can make great hardware!! Screens etc. Apple leading with mobile CPUs.

Personally I feel it's the software side that lets Samsung down the most. I have access to android devices at work and never feel the desire to use them. Then again, others like android.
 

TallManNY

macrumors 601
Nov 5, 2007
4,354
1,211
Smart move by Samsung, as they need to win back customers. Undercutting the price of the iPhone is a good move, given that we no longer have subsidies.
Given that you can buy a functional Android smartphone for $60 new from Amazon, I'm not sure that undercutting the iPhone is going to be enough.

As for Apple, people who up upgrade every year, will still upgrade every year to iPhone. And folks using the 6 or older will upgrade as well. That is enough users to meet Apple's sales targets at launch. And I suspect these rumored high costs for the 8 are going to be coupled with high ram, so the price compared to current 256gb models isn't going to be that different.
 

Telos101

macrumors regular
Apr 29, 2016
219
886
Ireland
not exactly undercutting it because the price went up vs the galaxy s7 and s7 edge.

both phones are upping there prices as they get more premium.

I just bought an iPhone 7 plus for around the same price as the upcoming gs8 and I also included apple care.
I think the main point is that with the increasing insanity in the pricing, the actual cost of a phone is going to weigh heavier on consumers' minds than in previous years, especially for people who are on the fence.

It's sad when the price of a phone is almost being considered as a 'feature'. :(
 

NachoGrande

macrumors 6502a
Mar 30, 2010
949
1,530
I'm just about done with iOS and Mac so this might be my time to switch. Most of my equipment is now obsolete, Time Capsule,iMac and MBA. They kept me on iOS. Not a big fan of andriod, but I'm also not a fan of high priced phones either.

I'll have to see what they release.
 
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Nozuka

macrumors 68020
Jul 3, 2012
2,384
3,141
The S8 will probably be around 500$ by the time the iphone 8 is released.. At least that's how it was with the S7.

I tried the S7 last year and was not happy with the software from Samsung. Which is why i went back to the iPhone. But the Display and Camera were great. Batterylife was not very good.
 

maflynn

Moderator
Staff member
May 3, 2009
66,965
34,014
Boston
Given that you can buy a functional Android smartphone for $60 new from Amazon, I'm not sure that undercutting the iPhone is going to be enough.
The difference is that Samsung has been and continues to be Apple's main competitor in the premium phone category. Sure you can get a cheap no name for a fraction of what the iPhone gets, but for premium phones I think its smart move.
 
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