Gartner: Apple To Double Its Market-share By 2011

[MacFly123]

No, by design Apple only goes after the top X percent of the market. In order to have very large market share Apple would need to offer a computer at each price point. Apple ignores the low margin price points.

Apple will remain forever a boutique reseller by choice. Their problem is that should they ever become truly mainstream they loose the ability to charge premium prices and they become Dell or Compaq.

So how do you explain the cost of the iPhone and its record shattering adoption?

Here is the thing. The middle class in America is disappearing. All these people that are moving into the upper class are wanting and going to want the UPPER CLASS computer. The rest will have crappy PCs. It's sad, but it really is true. People are learning that with a big purchase like a computer, you really do get what you pay for and they want a NICE computer. And now because of the iPod and iPhone they know just how nice Macs really are.

Do you remember when pretty much all fast food meals were $5.00??? Well no anymore lol. They have evolved the market into more upscale type foods and suddenly you now spend $10.00-$15.00 at pretty much any place unless you are eating from a dollar menu. The same thing is happening in the computer industry. And when people get their first make and fall in love, they really don't care that it cost more and they will definitely spend that much more again next time to stay with Apple. Once you go Mac, you never go back

 

[MarlboroLite]

Since I've just recently switched, I guess count me in as the 0.00000001% increase in their market share!

I know the intel move and some research as my old PC was dying is what made me switch. The iPod probably helped too. I think Apple could easily achieve that kind of market share by 2012.

 

[Frisco]

I think you missed the 'affordable' part. Where you might be able to justify the price of the Mac Pro and say its affordable for what you get, most consumers looks at that and say "Whoa!"

Most people want a 400-500 dollar machine they can upgrade over the years and keep awhile. Apple doesn't have this. Sure the iMac is in a sense their solution, but its still not what the majority of consumers want.

True Apple needs an affordable upgradeable machine. If Apple offered that their market share would increase even more. Just think if Apple decided to license their OS--Mac market share would increase exponentially, almost over night.

 

[Performa]

Specifically, 12 years ago (1996), when Apple was holding on for dear life (comparatively), and when I almost decided to buy $100 worth of Apple stock at less than $13 (that was two splits and a couple hundred dollars worth of per share increase ago).

I'm glad for Apple, but sad I didn't take that risk. Oh well, better safe than sorry...

I took a chance in 2000, and bought 1500 shares for $20,000. That's the good news.

The bad news is when I lost $100,000 worth of stock value within a couple of days last week.

I hope they are right about this doubling in market share. Maybe I'll be rich!

 

[zirkle2007]

I took a chance in 2000, and bought 1500 shares for $20,000. That's the good news.

The bad news is when I lost $100,000 worth of stock value within a couple of days last week.

I hope they are right about this doubling in market share. Maybe I'll be rich!

Thats a lot of money!!! Luckily it seems things are turning around, at least for today it seems that way. I'm anxious to see what they open at.

 

[kabunaru]

Good news that Apple will gain marketshare.
I wonder when Windows PCs will be gone?

 

[brad.c]

I took a chance in 2000, and bought 1500 shares for $20,000. That's the good news.

The bad news is when I lost $100,000 worth of stock value within a couple of days last week.

I hope they are right about this doubling in market share. Maybe I'll be rich!

Unless you're close to retirement, I'd not be too worried about your losses.

Look at it this way: you took a chance in the beige/pre-bondi blue era, and the value went up. Stock low again? Time to buy more.

 

[La Porta]

So how do you explain the cost of the iPhone and its record shattering adoption?

Here is the thing. The middle class in America is disappearing. All these people that are moving into the upper class are wanting and going to want the UPPER CLASS computer. The rest will have crappy PCs. It's sad, but it really is true. People are learning that with a big purchase like a computer, you really do get what you pay for and they want a NICE computer. And now because of the iPod and iPhone they know just how nice Macs really are.

Do you remember when pretty much all fast food meals were $5.00??? Well no anymore lol. They have evolved the market into more upscale type foods and suddenly you now spend $10.00-$15.00 at pretty much any place unless you are eating from a dollar menu. The same thing is happening in the computer industry. And when people get their first make and fall in love, they really don't care that it cost more and they will definitely spend that much more again next time to stay with Apple. Once you go Mac, you never go back

If you say so: I still pay under $3 for two burritos from Taco Bell, and always have .

My thing is this: people should think of the computer as an investment. I know people who have Macs going for 4-5 years (or more) and people who have bought the $500 PC (or sometimes even the $1500 PC Laptop) and have it start to go to pieces in 6 months. MacBooks and MBPs aren't flawless in quality, but if you do the math, the Mac pays for itself in longevity, frustration, hassles, etc. I can cite tons of examples of people on my Med School who have switched and can't believe computers could be so easy, stable, or long-lasting. This is where people are going: Paying $1500 once for 4 years instead of $500 every 1 1/2 years.

 

[cms2]

Since I've just recently switched, I guess count me in as the 0.00000001% increase in their market share!

Ditto!
I think the Apple Store was pure genius. I think that the cost of the machine had for a long time kept me at bay, but then when I actually got to use a mac, touch one, pick it up... the quality (of the material, the design, and yes the experience) suddenly made the mbp worth more than they were asking for it.
When I was making the decision I asked my wife to come compare computers with me. I had to drag her, but I got her to look first at the mbp and then at whatever Bestbuy was shilling - even with the increase in the price for the mac she insisted that we buy it, "these black ones (hp) feel tacky (cheap) compared to the silver one (mbp)!"
Now she wants to trade in my old Dell that she uses for an iMac. By the end of February (if things go as planned) we will be an all Mac family.

 

[stevegmu]

I took a chance in 2000, and bought 1500 shares for $20,000. That's the good news.

The bad news is when I lost $100,000 worth of stock value within a couple of days last week.

I hope they are right about this doubling in market share. Maybe I'll be rich!

But you are still up $180000...
Don't you have an automatic sell order with your broker, should the value of a stock fall by a predetermined %?

 

[SheriffParker]

More Market Share... I hope this means better products, not just more money for Apple.

 

[KingYaba]

I wonder when Windows PCs will be gone?

Never.

 

[stevegmu]

I heard the Army is switching to Macs. Does anyone know if institutional/government purchases are factored in while determining market share?

 

[twoodcc]

that would be nice if he's right. we'll see though. a lot of things can happen between now and then

 

[brad.c]

Ditto!

When I was making the decision I asked my wife ...
... Now she wants to trade in my old Dell that she uses for an iMac. By the end of February (if things go as planned) we will be an all Mac family.

Here's hoping! It's a smart idea to soft-sell the wife on the touchy-feely strengths of the Mac. It's always easier to buy technology when she's on board.

Now if only I could get MY wife to see just how sexy a 42" HD flat panel would look in the living room.

 

[Bababasjd]

j

In possibly one of the more ambitious outlooks for Mac market-share increases, Gartner is forecasting that Apple will double its market-share in the US and Western Europe by 2011. The reason for the dramatic increase is said to be two-fold: Apple continues to do well in its Macintosh unit and competitors aren't meeting Apple's competitive pressure.





Gartner also predicts that by 2012, 50% of traveling workers will use devices other than notebooks. Gartner cites new "Internet-centric pocketable devices at the sub-$400 level" as a primary threat to the notebook in this arena. Notably, the iPhone fits this description.

Article
Link

Clearly who ever wrote this does NOT KNOW A GOD DAM THING ABOUT ECONOMICS. I DON'T CARE IF THIS IS NY TIMES; who ever wrote this is uneducated and knows NOTHING, NOTHING about economics. This almost makes me sick. Do you understand how the market is constantly changing? its like if I buy a house for 300,000 dollars and sell that house for 1 million dollars, that does not mean that I can buy 8 houses for 300,000 daollrs and each sell it at the same price. IN fact, the economy is doing much worse than before so I do not foresee how this will continue.

 

[a1016neo]

WOW double by 2011! Let's hope apple can achieve that!

 

[cms2]

I heard the Army is switching to Macs.

Does anyone know if there's any truth to this whatsoever?

At first blush it seems doubtful, just knowing that government purchases (800 dollar hammers excepted) tend to be bottom dollar, on the other hand, maybe the improved security boasted by the Mac platform could be a factor

EDIT: just found this looking around - http://www.forbes.com/home/technolo...rmy-hackers-tech-security-cx_ag_1221army.html According to Forbes the Army has 20,000 Macs out of its 700,000 pcs, but is adding roughly 2,000 macs a year.

 

[aiterum]

I kind of hope the market doesn't switch to apples strategy

it's nice to.... oh I don't know.... HAVE CHOICES?

 

[HornetOSX]

True Apple needs an affordable upgradeable machine. If Apple offered that their market share would increase even more. Just think if Apple decided to license their OS--Mac market share would increase exponentially, almost over night.

Apparently your not old enough to recall the Apple clone era that nearly killed apple the first time.

and affordability is VERY relative.

having a machine that does what I want when I want the first time everytime means a LOT to me.

I just bulit a windows box for a night club I do work with. Fast? sure. Cheap? yup. stuck with windows? YUP. has problems that my mac NEVER has? I could maek a list.

Like TV out. restart it 4-5 times before it takes note of the TV hooked up THEN lets me turn on dualview.
this is not a problem with ONLY that machine. seems the last 4 PC laptop's I've used have not wanted to notice a TV hook up the first time around. ( I don't even have to restart my MBP to use the TV out.. just hook up the dongle on my G4 with a Radeon7K just tell it to turn on...)

 

[zirkle2007]

Like TV out. restart it 4-5 times before it takes note of the TV hooked up THEN lets me turn on dualview.
this is not a problem with ONLY that machine. seems the last 4 PC laptop's I've used have not wanted to notice a TV hook up the first time around. ( I don't even have to restart my MBP to use the TV out.. just hook up the dongle on my G4 with a Radeon7K just tell it to turn on...)

I'm going to through out the term 'user error'. I work with PCs and Macs alike. I've hardly ever had trouble with either. I've never had a virus on my Windows machine and love Vista. Yes, I said love Vista, kill me. The Windows machines I use have had zero trouble hooking into monitors, projectors, or tvs. I'm not defending Windows or PCs, but I'm just saying. I use both, like both, and have little to no trouble with either.

 

[pit29]

There may be even more in it for Apple should they finally put out the G5 PowerBook...

 

[bxs]

> Quote
> Gartner also predicts that by 2012, 50% of traveling workers will use
> devices other than notebooks. Gartner cites new "Internet-centric pocketable
> devices at the sub-$400 level" as a primary threat to the notebook in this
> arena. Notably, the iPhone fits this description.

I see this as Apple next niche. I believe there's a market for a form factor between the iPhone and the laptop that people will flock to. Maybe a 8" to 10" display tablet. It obviously would be used much like the iPhone is today.

 

[ryanmcd02]

I have no doubt that market share will be growing steadily. It is difficult to get older people to switch what they use, but if you go to a college cafeteria or library you will see an awful lot of apple computers being used by students. I think this is as important as the iPod prevalence; iPod popularity actually translated into laptop purchases.

I was surprised at how relatively few iPhones I saw on my campus after xmas break though. My school has a large population of well-off students driving more expensive cars than they should be. I have seen a lot of smart-phones, but the iPhone didn't dominate after a xmas break like the Razr seemed to when it came out. I could be totally off on this though.

 

[La Porta]

Does anyone know if there's any truth to this whatsoever?

At first blush it seems doubtful, just knowing that government purchases (800 dollar hammers excepted) tend to be bottom dollar, on the other hand, maybe the improved security boasted by the Mac platform could be a factor

EDIT: just found this looking around - http://www.forbes.com/home/technolo...rmy-hackers-tech-security-cx_ag_1221army.html According to Forbes the Army has 20,000 Macs out of its 700,000 pcs, but is adding roughly 2,000 macs a year.

Sounds good! They have had a long history with Macs (at least the AF does). I can testify: I have a Mac Plus that has 'PROPERTY OF U.S. AIR FORCE" melted/branded into it.